IFA Berlin

100 years of shaping the future. 💫 We are celebrating a century of innovation!🤯 For 100 years, we've been at the forefront of technology, shaping the world we live in. Join us this September to discover groundbreaking innovations, experience the future of technology, and connect with like-minded visionaries. 🤖Don't miss out! Get your tickets now and join us for an unforgettable experience: https://bit.ly/3Xb4g3G #IFA100 #IFA2024

AI and sustainability are driving the future of manufacturing, and Dr Stefan Hoetzl , President of Smart Appliances at Alat, explained how at the #IFA100InspirationStage. By leveraging #AI to optimize processes and embracing sustainability in every aspect of production, Alat is leading the way in transforming the industry. A powerful keynote on what's to come for manufacturers worldwide. 🌍 #IFA100 #IFABerlin #IFA2024

🤔 How can tech brands leverage TikTok for creator-driven marketing?🎥 Joerg Schudrowitz, Joshua Schultze-Motel, and Simon F. Fröhlich discussed this at the #IFA100CreatorsStage. In a fast-changing digital world, creators are transforming marketing strategies by making authentic content that resonates and adds real value. 💡 #IFA100 #IFA2024 #IFABerlin

🔍#IFA100InnovationStage: The Convergence of AI and ARM – Shaping Tomorrow's PCs At #IFA100, industry leaders George Zhao (HONOR), Harry McCracken (Fast Company), Alex Katouzian (Qualcomm), and Mark Linton (Microsoft) came together to discuss how #AI and #ARM technology are driving the future of PCs. From the ultra-slim HONOR MagicBook Art 14 to foldable smartphones, innovation was front and center at this inspiring keynote. HONOR continues to push the boundaries of smart devices, offering groundbreaking solutions for the future. 🚀 #IFABerlin #IFA2024

😎 Vinyl is back, and it’s not just nostalgia! Vinyl’s comeback in the world of electronic music was at the heart of the Technics Panel discussion on the #IFA100AudioStage. Industry experts—including PAN-POT, HHV Records’ Roberto Walcher, and acclaimed DJs Ogazón and Carmen Electro—shared their insights on how vinyl is reshaping the industry and why it’s more relevant than ever. 🎧 #THE13 #IFABerlin #IFA2024

🚀 The first day of #IFA100 brought MediaMarktSaturn Day to the #IFA100DreamStage, setting the tone for retail innovation and future-forward strategies. Led by Sascha Mager, the event tackled key topics like AI-powered sound branding, omnichannel growth, and the evolving role of partnerships in retail. The lineup of speakers from MediaMarktSaturn and beyond highlighted just how fast the industry is changing—and how they're staying ahead of the curve. More to come as we continue sharing highlights from IFA100! #IFABerlin #IFA2024

🔍 #IFA100CreatorsStage: The Future is Now – How to Win an Academy Award for Costume Design At #IFA100, we explored the intersection of fashion and technology with Julia Koerner, the trailblazing designer behind groundbreaking 3D-printed costumes featured in Marvel’s Black Panther and Wakanda Forever. Julia’s innovative work has earned two Oscars for costume design, demonstrating how 3D printing is reshaping creativity across industries.💫 #IFABerlin #InnovationMeetsFashion #IFA2024 JK3D® | JK Design GmbH

🏆 At #IFA100InnovationStage, Mark Barrocas, CEO of SharkNinja, delivered an inspiring keynote on the philosophy behind their success: "See problems that others don’t, and solve problems that others can’t." With over 70 million products sold annually across 34 categories, SharkNinja continues to innovate and evolve to meet consumer needs worldwide. 🌎 From home observation to social media listening, their 24/7 innovation mindset ensures products are not just created but perfected, always with the consumer in mind. #IFA100 #IFABerlin #IFA2024

🔍 #IFA100InnovationStage: Dr. Karsten Wildberger, CEO of MediaMarktSaturn, delivered an inspiring keynote: From Walkman to AI – How MediaMarktSaturn is shaping the future of retail.💫 In an industry that’s constantly evolving, Dr. Wildberger highlighted AI’s transformative power—offering not just technological innovation but sustainable solutions that matter to customers. Dr. Wildberger also shared his vision of retail as a connector in a tech-driven world—blurring the lines between online and offline, and setting new standards for sustainability. Here's to the future of retail!🛍️ #IFAKeynotes #IFA100 #IFA2024

💥Creators were at the heart of #IFA100’s incredible energy! Creators brought fresh perspectives, turning cutting-edge innovations into captivating stories for audiences around the world. Their content showcased the tech of tomorrow and captured the energy that defined IFA100.   ⭕️The Inner Circle (our Creators Lounge) was buzzing with creativity, collaboration, and connection—an essential space where ideas flowed freely and innovation came to life in new ways. It was a hotspot that truly embodied the spirit of #IFABerlin, thanks to the talent and vision of our creators.   We’d also like to thank Red Bull for keeping the energy high and Sony Europe for providing top-tier resources with their rental booth. Together, these elements fuelled the creativity and drive that made IFA100 such a memorable experience. #InnovationForAll