Iris

Big news today for Iris London! We’re delighted to announce that Zoe Eagle, previously at Accenture Song, has been appointed as our new CEO. Joining her is the talented Katy Hopkins, former Creative Director at House337, stepping into the role of Executive Creative Director. 🎉 As we welcome this new era, we also want to celebrate and express immense gratitude to Claire Humphris and Grant Hunter, who are stepping down after 25 and 20 incredible years at Iris. Ian Millner, co-founder, Iris Worldwide summed it up when he said "Claire and Grant have been at the heart of Iris for decades, shaping the agency into the force it is today. Their vision, leadership, and creativity have been instrumental in building a legacy that will continue to thrive. While it's always hard to say goodbye to such remarkable talent, I couldn't be more excited about the future. Zoe and Katy bring a fresh perspective, a wealth of experience, and a shared passion for innovation that will propel Iris into its next chapter. Their combined expertise and creativity make them the perfect leaders to carry forward our mission of delivering impactful work for our clients." #Leadership #CreativeAgency #IrisLondon #Innovation #ZoeEagle #KatyHopkins #Growth Campaign UK, Charlotte Rawlings

🚨 𝗟𝗮𝘀𝘁 𝗖𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿! 🚨 This Thursday, we’re hosting Disrupt or Be Disrupted: AI’s Impact on the Customer Journey—a great opportunity to hear from industry leaders about how AI is shaping the future of customer experience. 📅 Date: Thursday, 12th September 2024 ⏰ Time: 8:30 AM – 11:00 AM 📍 Location: Iris Worldwide, 10 Queen St Place, EC4R 1BE Join experts like: 🔹 Michael Durey – Marketing & Strategy Director, Samsung Electronics 🔹 Lucy Carter – Managing Partner, IRIS 🔹 Joe Comiskey – Digital Director, Stonegate Group 🔹 Aria R. – Lead Solutions Engineer, Braze 🔹 Luke Massie – Founder, VibePay Moderated by Amy Green – Growth Director, IRIS 🔗 Register here: https://lnkd.in/gW-rSUxt #AIInnovation #CustomerJourney #FutureOfMarketing

🎉 We are proud to announce that Iris has won Gold and the People’s Choice Award under the Experiential Category for Samsung Flip Park at the Creativepool Awards! 🏆 The Samsung Flip Park, designed in collaboration with Samsung Electronics and Skateboard GB, was a free skateboarding festival in Shoreditch, East London, live for 17 days in December 2023. This immersive experience celebrated British skate culture while positioning Samsung’s flagship smartphone, the Galaxy Z Flip5, at the heart of it all. We partnered with Skateboard GB to engage the under-25 audience by creating a credible connection with the skateboarding community. The Flip Park was launched by Sky Brown alongside top British skaters, offering skateboarding lessons, live gigs hosted by Rinse FM DJs, and a skate fashion show in collaboration with Hypebeast. Visitors could capture the action using the Galaxy Z Flip5, demonstrating how it’s the perfect device for skateboarding content. We exceeded all our goals to drive awareness and interaction with the Galaxy Z Flip5, and we are honoured to see the hard work pay off with these prestigious awards. Check out the campaign and video 👇. #CreativepoolAwards #SamsungFlipPark #ExperientialMarketing #GalaxyZFlip5 #IrisWorldwide #Skateboarding #Samsung #SkateCulture https://lnkd.in/eESxGJcv Elisha Pearce Anthony Abrahams Rachael Born Claire Humphris Amy Green

🔥 𝗙𝗶𝗻𝗮𝗹 𝗣𝗮𝗻𝗲𝗹 𝗖𝗼𝗻𝗳𝗶𝗿𝗺𝗲𝗱!🔥 We’re just days away from 𝑫𝒊𝒔𝒓𝒖𝒑𝒕 𝒐𝒓 𝑩𝒆 𝑫𝒊𝒔𝒓𝒖𝒑𝒕𝒆𝒅: 𝑨𝑰’𝒔 𝑰𝒎𝒑𝒂𝒄𝒕 𝒐𝒏 𝒕𝒉𝒆 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑱𝒐𝒖𝒓𝒏𝒆𝒚 on 12th September, and our incredible panel of industry experts is set to tackle the future of AI and customer experience. Our line-up includes: 🔹 Michael Durey – Marketing & Strategy Director at Samsung Electronics 🔹 Lucy Carter – Managing Partner at IRIS 🔹 Joe Comiskey – Digital Director at Stonegate Group 🔹 💻 Aria R. – Lead Solutions Engineer at Braze 🔹 Luke Massie – Founder at VibePay 🔹 Amy Green – Growth Director at IRIS Don’t miss your chance to learn from top leaders, network with fellow professionals, and stay ahead in the fast-evolving marketing landscape! 📆 12th September 2024 🕣 8:30-11am 📍 Iris Worldwide, 10 Queen St Place EC4R 1BE 🔗Secure your spot now: https://lnkd.in/gW-rSUxt #AIInnovation #CustomerJourney #DisruptiveTech  

Were you one of the frustrated Oasis fans battling to get tickets last weekend, only to see prices skyrocket from £150 to £355 in just a few hours? In his latest piece for The Drum, Ed Heskins, Head of Pricing at Iris, tackles the Oasis ticketing scandal and explores the role of dynamic pricing. While it may maximise profits, Ed stresses the importance of transparency and consumer choice in maintaining brand trust. After all, how fans feel about their purchase experience can have a lasting impact on brand reputation. Is dynamic pricing here to stay? Definitely... maybe. 🔗 Read more of Ed's thoughts in The Drum here: https://lnkd.in/eczS-aUR #DynamicPricing #Oasis #BrandReputation #ConsumerExperience

Our speaker line-up for our 𝐃𝐢𝐬𝐫𝐮𝐩𝐭 𝐨𝐫 𝐁𝐞 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐞𝐝 event on 12th September just got even better! We’re excited to welcome Joe Comiskey, Digital Director at Stonegate Group. With his vast experience in driving digital transformation and innovation within the hospitality industry, Joe will be bringing his insights on how brands can stay ahead in a rapidly changing digital landscape. Joe complements our stellar speaker line-up, which also includes Michael Durey, Marketing & Strategy Director at Samsung Electronics, and Luke Massie, Founder of VibePay. There’s still time to sign up! 🔗 Secure your spot here: https://lnkd.in/gW-rSUxt #DigitalTransformation #DisruptiveThinking

With the 2024 Paralympic Games already underway, brands have a unique opportunity to engage with audiences in a meaningful way. Strategy Director, Samaneh Zamani, shared her insights with shots on how brands can move beyond token gestures to genuinely celebrate the spirit of the Games and the athletes. Her thoughts challenge us to think critically about authenticity in brand messaging and the importance of truly understanding the communities we aim to support. In a world increasingly demanding sincerity and purpose, how will your brand rise to the occasion? Read Samaneh's commentary in shots here: https://lnkd.in/epVVW7M5 #BrandStrategy #Paralympics2024 #InclusiveMarketing

Building on our recent report of urban graffiti, we're taking a closer look into the cultural narratives that shape this vibrant art form. Our latest analysis offers an in-depth view of how graffiti reflects and influences social movements, community identity, and artistic expression across the UK. For brands, getting a handle on the evolving role of graffiti isn't just about following a trend, it's about connecting more deeply with urban communities and the cultural forces that influence them. As graffiti continues to shape and mirror the pulse of our cities, being informed is key for anyone wanting to stay ahead in today's cultural landscape. Have you had a chance to read it yet? What are your thoughts? Download the full report to discover the insights and trends that are reshaping urban landscapes: https://lnkd.in/e4pjsd8K #CulturalInsight #UrbanArt #CommunityNarratives

Technological innovation has transformed healthcare, empowering audiences with information and experiences to take control of their health journey. To thrive in today's evolving healthcare landscape, brands must innovate and engage meaningfully in the decision-making process.   That’s why we’ve created a whitepaper for healthcare brands to discover the 5 dynamics of healthcare marketing rooted in participation, looking at how to:   🌊🔬 Differentiate in a sea of sameness 🏥✨ Build meaningful healthcare brand experiences 🧬📈 Demystify complex healthcare buying networks 🩺🤝 Connect into healthcare communities 💊💎 Craft value-focused messaging   If you’re ready to unleash the power of participation to transform health marketing and ensure your brand's survival, download the whitepaper: 🔗 5 Dynamics of Healthcare Marketing: https://lnkd.in/exKT3vRe

“Creativity thrives in the analogue world,” says our CCO, Grant Hunter in LBBonline - Little Black Book's latest piece on where creatives look for inspiration. In a world saturated with digital platforms, Grant highlights the importance of stepping away from screens and diving into the unexpected—whether it’s flipping through vinyl records or getting hands-on with analogue film-making. Disconnecting from algorithms allows us to rediscover the magic of serendipity and authenticity. How do you unplug to fuel your creativity? 🔗 Read the full article in LBBonline - Little Black Book here: https://lnkd.in/eU-ajJhU #CreativityUnplugged #AnalogAdventures