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Cello

Cello

Softwareentwicklung

Munich, Bavaria 2.339 Follower:innen

Great products deserve to be shared

Info

Cello is the world’s first User-Led Growth platform that helps businesses to harness their most passionate users to drive word-of-mouth growth at scale. Our platform allows any SaaS product to be shared and discovered in only a few clicks. We are reinventing how companies sell and market products by inspiring and rewarding users to share the products they love. Category leaders including Demodesk, Pliant, Sastrify, and Unlock rely on Cello to put growth in the hands of their users. Cello is on a mission to supercharge product growth by making word-of-mouth rewarding.

Website
https://cello.so/
Branche
Softwareentwicklung
Größe
11–50 Beschäftigte
Hauptsitz
Munich, Bavaria
Art
Privatunternehmen
Gegründet
2022
Spezialgebiete
referrals, referral programs, word of mouth, virality, SaaS, B2B, userledgrowth, growth, marketing, product, ux und acquisition

Produkte

Orte

Beschäftigte von Cello

Updates

  • Cello hat dies direkt geteilt

    Profil von Stefan Bader anzeigen

    CEO @ Cello | Referrals on Autopilot | 30u30 EU

    Users share products they love naturally. The key is to double down on this behavior and scale it - turning organic word-of-mouth into a powerful growth engine. That’s exactly what we’re doing with VEED.IO - working with Anthony & the team to scale their referral program. Great team, great vision! 👏🏻 They approached referrals with the same thoughtfulness they bring to their product: making it intuitive, personalized, and genuinely valuable. We helped implement some strategic changes, like: - Gift icon in the first-level menu - Welcome campaigns for new users when excitement peaks - Personalized landing pages with the referrer's name The results: 👉 90.4% lower CAC compared to paid channels 👉 14.5% sign-up rate from referrals 👉 19.7% freemium-to-paid conversion We're already implementing moments of delight and casual sharing loops next. Very excited to see these numbers grow! 🧐 Full case study - https://lnkd.in/eqed8jjR

  • Cello hat dies direkt geteilt

    Profil von Stefan Bader anzeigen

    CEO @ Cello | Referrals on Autopilot | 30u30 EU

    Last week someone asked me how we handle RevOps at Cello. After testing various tools in all areas of our stack through way too many tools, here's what’s actually helping us: 🌱 Lead gen Our multi-channel approach consistently drives a strong pipeline of qualified leads through: - Intent signals via Cognism + 6sense - Direct outreach with Apollo (recently migrated to LGM), Sales Nav, HubSpot, & Lusha - Clay for data - SEO with Ahrefs, GA, & GSC - Creating content via Byword, ChatGPT, Canva, & Figma - Publishing content on Notion, WordPress, LinkedIn, & X - Referrals via Cello & Passionfroot ❌ We also tried running ads on LinkedIn & Google, but that didn’t yield the results we were hoping for - so we stopped it completely. 🥅 Lead capture & management We've built a frictionless lead qualification system: - Visitor identification & tracking with Leedfeader - Dynamic lead capture forms from HubSpot & landing pages on WordPress - Real-time lead routing via Chili Piper & Calendly - Enterprise-grade chat support through Intercom ✅ We use HubSpot for lead nurturing & Zapier to connect the dots (automation). 🎯 Lead conversion Still iterating here. Currently using: - Aircall + tl;dv (love the recordings) for interactive demos & meeting recordings - Currently considering Trumpet, Alongspace, & Flowla to run sales room - We do contracts on HubSpot + DocuSign (whereas I’d be open for a DS alternative) This is what works for us today - It might look different in a year from now. 😅

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  • Cello hat dies direkt geteilt

    Profil von Stefan Bader anzeigen

    CEO @ Cello | Referrals on Autopilot | 30u30 EU

    Your B2B referral program isn't performing as expected. Maybe....because you're rewarding the company instead of the individual? Our recent analysis in collaboration with Kate Syuma (ex-Head of Growth at Miro) got us thinking… Who actually makes the referral? ➡️ The user Who gets the reward? ➡️ The Company And, who stayed unmotivated here? ➡️ The USER! When we analyzed 4M+ users, it all became clear: 85% of B2B referrers wanted personal incentives, not company credits, features, or discounts. Which means: Personal rewards ➡️ Sharing Rate ⤴️  = Referral Program Performance ⤴️ Here’s the detailed analysis for your reference - (https://lnkd.in/eZ_WQJQ7

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  • Cello hat dies direkt geteilt

    Profil von Stefan Bader anzeigen

    CEO @ Cello | Referrals on Autopilot | 30u30 EU

    There are two ways to launch a referral program: 👉 Quick & quiet (45% will miss launch goals, Gartner) 👉 Strategic & structured (150% more likely to succeed, McKinsey) When we collaborated with growth marketing expert Kevin Indig (👏) , he emphasized something crucial: Most companies rush to launch without laying the proper foundation. ❌ The difference between success and failure doesn't necessarily lie in the program itself - it's often in the preparation. That's why we analyzed successful B2B referral program launches to identify what actually drives results. Working with companies like Typeform, Miro, Blockpit and others revealed a clear pattern. Those who nail their program GTM strategy consistently outperform those who don't. 🚀 Want to see what strategic launchers do differently? Read it in detail here: https://lnkd.in/eQ3ZZtas

  • Cello hat dies direkt geteilt

    Profil von Kevin Indig anzeigen

    Growth Advisor | Hypergrowth Partner

    Referral programs aren’t just about “setting it and forgetting it”, they require a strategic, multi-channel approach to truly drive results. In my latest collaboration with Cello and Stefan Bader, we explored how a well-crafted go-to-market (GTM) strategy can make or break a B2B referral program. 📊 Strong GTM efforts make you 13x more likely to see positive ROI 📱 Multi-channel campaigns drive engagement and maximize results 💡 Empowering your customers (referrers AND referees) boosts conversion by up to 214%

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  • Cello hat dies direkt geteilt

    Profil von Stefan Bader anzeigen

    CEO @ Cello | Referrals on Autopilot | 30u30 EU

    We all think we're being super scientific when we run growth experiments - be honest 🥸 But most of the time, we're just guessing & calling it "data-driven". Look, I've been there. We all have. And here's what I've realized after face-planting enough times… Our gut instinct is usually wrong. We get excited about solutions before understanding the actual problem. BUT The best growth teams I've worked with never start with "let's try this cool idea." They follow a structured 4-step framework: 1️⃣ Define a crystal-clear problem 2️⃣ Form a testable hypothesis 3️⃣ Back it with solid evidence 4️⃣ Make specific predictions At Typeform, they wouldn't just say "let's boost conversions." They would ask: "Why aren't survey respondents becoming creators?" Their hypothesis - Respondents assume creating surveys would be complex. The evidence - many surveyed respondents say "looks complicated to make" and only 3% click "create your own" CTA (assumed data). (Swipe to see how they'd figure this out.) 👇 We’ve been following this approach at Cello. It has helped us waste less time on tests that don't teach us anything (or experiments that go nowhere). And it makes explaining results to stakeholders much easier. But trust me - we ourselves got this wrong in the beginning 🙊

  • Cello hat dies direkt geteilt

    Profil von Stefan Bader anzeigen

    CEO @ Cello | Referrals on Autopilot | 30u30 EU

    Growth isn't accidental. Companies like Dropbox & LinkedIn measure how they grow. 🚀 They understood how exactly users found & shared their products. In my previous posts, I talked about micro-growth loops in detail (Viral, Content, Paid, & Incentivized) Now, let's double-click on how these loops fit into the bigger picture - the Growth Model. ⭐️ Let’s look at a classic example here: Slack started by understanding how teams used & shared their product. (Qualitative Model - The Foundation) 👨💼 Team members send messages & invite others 🧑💼 Admins create & manage workspaces 🧑💻 Developers build integrations into Slack This gave them the blueprint of their growth engine. Next, they chose one loop to measure in detail (Single-Loop Quantitative Model) 🔂 Picked their most important loop - team member invites 📐 Added specific measurements 🧪 Tested & improved this loop This helped validate what actually works. Finally, they connected everything (End-to-End Quantitative Model) ☸️ Combined all measured loops ✊ Realized how team activity, admin actions, & integrations work together ✅ Created a complete growth system This showed them their entire growth machine in action. Growth models show what brings results & what needs work. But - don't measure everything at once. Start by mapping who creates value in your product, just as Slack did. #growthsystem #referral #loops

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  • Cello hat dies direkt geteilt

    Profil von Maria Ledentsova anzeigen

    Marketing @magier ▶︎ Get your design tasks done in <48 hours by subscribing to a design team | Notion Ambassador | Host of Marketing Mondays with Maria 💜

    Why Would Someone Recommend Your Product? 👀 For many agencies and SaaS tools, word of mouth is the # 1 channel for client acquisition. Crazy, right? If that’s the case, two things should be on your radar: 1️⃣ Diversify your acquisition channels – because relying on one source is risky. 2️⃣ Leverage your happiest users – because if people already love your product, a referral program could turn that love into growth. If you set it up right. (it's not easy and takes resources - don't be fooled haha) I came across this super clear visual by Stefan Bader & Growthmates (credit where it’s due 👏), breaking down the psychology behind B2B referral incentives. 💰 Some people are driven by monetary rewards – direct financial benefits like cash or discounts 🌍 Others are motivated by status & exclusivity – early access, badges, or social recognition 🤝 And for some, it’s all about community & reputation – sharing a great tool or service makes them look good, too. (this is why building a strong brand is so important btw) Basically, not all referral incentives work the same way. 🔹 If you’re building a referral program, know your audience 🔹 Make rewards feel personal 🔹 And test what actually drives action 📌 Have you ever recommended a product just because you loved it? Or have you been part of a referral program that actually worked?

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  • Cello hat dies direkt geteilt

    Profil von Stefan Bader anzeigen

    CEO @ Cello | Referrals on Autopilot | 30u30 EU

    If you launch a B2B referral program without a solid GTM strategy, it will fall flat! In Chapter 4 of our B2B User Referrals 2.0 series, we teamed up with the amazing Kevin Indig to explore how to nail the GTM for successful B2B referral programs. Here are some highlights from our analysis: 👉 Don't rely on just one channel. Combine your website, in-product messages, emails, social media, and more. 👉 Start with your power users They’re your biggest advocates. Their feedback is invaluable. 👉 Timing & messaging matter more than you think Personalized messages at the right moments can boost activations by up to 227%! 👉 Equip your referrers with the right tools Provide clear value propositions and easy-to-share assets. 👉 Track the right metrics Know what's working and what's not. Then optimize relentlessly. Read all of this and more here: https://lnkd.in/eUKHVtJn #gtm #growth #referrals

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  • Cello hat dies direkt geteilt

    Profil von Stefan Bader anzeigen

    CEO @ Cello | Referrals on Autopilot | 30u30 EU

    ”Referrals from people to people are everything” Just one of many takes from Elena Verna’s latest pod with Lenny published just yesterday 🗞️ “While paid channels make platforms richer and leave you at the mercy of changing algorithms, true sustainable growth comes from building your own community and referral engine.…* If we're not building our own earned channels now, we're basically building castles on rented land.“ 🏰 Must-listen episode for anyone serious about sustainable growth 🎧 - https://lnkd.in/e_eqQCPC

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