mac. brand spaces

"Sustainability is not a trend, it’s a responsibility," says Stefan Trieb, CEO of mac. brand spaces.    In a recent interview with BlachReport Stefan shared how mac. brand spaces has not only integrated sustainability into its core business model but has also exceeded its targets. From reducing CO2 emissions by 15% to using 95% sustainable materials, their commitment is making a significant impact. This dedication to sustainability is resonating with customers, who increasingly seek partners with strong environmental values.   Read the full interview here: https://lnkd.in/dDewTUzU

SIMONA AG • IFAT • Munich At IFAT 2024, we had the privilege of supporting SIMONA Group in presenting their groundbreaking SIMOClearWeld Technology! A special highlight: SIMONA AG was recognized for their sustainable booth concept as one of only 12 companies out of approximately 3,000 exhibitors to be awarded the GoGreenPioneer by the trade fair organizers! Our design was based on the six R's – Reduce, Replace, Reuse, Retain, Recycle, Rebalance. Over 90% of the booth consisted of modular and reusable materials that can be used for future events. We are particularly proud of the Sustainability Lounge, where we integrated ecological plastics from SIMONA's EcoPlastIQ product line. Thank you to SIMONA AG for the collaboration and to IFAT for this great platform! #IFAT2024 #macbrandspaces #SIMONAAG #SIMOClearWeld #Sustainability #GoGreenPioneer #Innovation #munich

NETZSCH • IFAT 2024 • Munich We are proud to present our first two-story booth and the largest stand we have ever built for NETZSCH at IFAT worldwide in Munich. Since 2023, we have had the pleasure of counting NETZSCH Group among our clients, and this project marks a significant milestone in our collaboration. A modular concept, where 80% of all materials are reused, was at the heart of this project. For example, fabric graphics are used as covers for exhibits – a creative and environmentally friendly approach that demonstrates how we combine innovation and sustainability. #netzsch #IFAT #Munich #exhibition #messe #messedesign

Roadshow-Tour • Hannover Messe • Hannover Our second roadshow stop at HANNOVER MESSE was a remarkable experience filled with insightful discussions and innovative presentations. We explored sustainable booth concepts with our creative directors, who led engaging conversations on eco-friendly design. The DHBW Ravensburg alumni meeting provided an excellent opportunity for networking and exchanging industry knowledge. A highlight of the event was the panel talk on sustainable goals, featuring experts from Deutsche Messe AG, Fraunhofer-Gesellschaft, and mac. brand spaces. Additionally, Fabian Höffner from TRASH GALORE impressed us with his presentation on recycling and upcycling initiatives. Prof. Stefan Luppold offered valuable insights into the future of sustainable live communication, while Reciclage showcased their creativity by upcycling our banners into unique bags. These bags were a hit with attendees who participated in our tracing game. Thank you to everyone who joined us and made this stop a success. #roadshow #stopwashing #startacting #sustainability #future #livemarketing #hannovermesse #hannover

#JOURNEYTOISO•episode 7•DIN ISO 20121 mac. brand spaces has successfully obtained the DIN ISO 20121 certification for sustainable event management. CEO Stefan Trieb emphasizes: “We are the first service provider in our market to have the entire value chain certified. This underscores our commitment to the highest standards in event planning, production, and execution. Sustainable business practices are a strategic necessity for us to secure long-term success in a regulated market environment. The ISO certification promotes innovation and minimizes risks within our company.” ISO 20121 is an internationally recognized standard for the event industry that evaluates the ecological, social, and economic impacts of all company activities and aims for continuous improvement. mac has implemented measures such as a compliance management system, environmentally conscious procurement guidelines, and sustainable processes. Stefan Trieb adds: “We aim to be pioneers in our industry and actively shape a more sustainable future for live communication.”

#JOURNEYTOISO•episode 7•DIN ISO 20121 mac. brand spaces has successfully obtained the DIN ISO 20121 certification for sustainable event management. CEO Stefan Trieb emphasizes: “We are the first service provider in our market to have the entire value chain certified. This underscores our commitment to the highest standards in event planning, production, and execution. Sustainable business practices are a strategic necessity for us to secure long-term success in a regulated market environment. The ISO certification promotes innovation and minimizes risks within our company.” ISO 20121 is an internationally recognized standard for the event industry that evaluates the ecological, social, and economic impacts of all company activities and aims for continuous improvement. mac has implemented measures such as a compliance management system, environmentally conscious procurement guidelines, and sustainable processes. Stefan Trieb adds: “We aim to be pioneers in our industry and actively shape a more sustainable future for live communication.”

Fraunhofer-Gesellschaft • Hannover Messe • Hannover Check out the Fraunhofer-Gesellschaft booth at HANNOVER MESSE, designed and brought to life by us. We've also programmed a digital exhibit, the Digital Passport, featuring touch functionality for seamless navigation and deep dives into more information about the issue. Fraunhofer consistently serves as a stellar example of sustainable trade show concepts, as highlighted in the panel discussion with Welf Zöller at our very own roadshow container stand. Don't miss out on the sustainable innovation showcased! #macbrandspaces #exhibition #exhibitiondesign #messe #messedesign #hannover #hannovermesse #hm24 #fraunhofer

profine Kömmerling • Fensterbau Frontale • Nuremberg We are proud to share that we successfully delivered the complete concept for Profine Group´s brand Kömmerling Deutschland at FENSTERBAU FRONTALE 2024 in Nuremberg. "Kömmerling is a leading provider of window, door, and sliding door systems, known for sustainability and circular economy. Our booth should reflect these values," says Stefan Amschler, Creative Director at mac. Under the motto 'Today for Tomorrow,' the 1500 m² booth highlighted sustainability, featuring an engaging and welcoming atmosphere. An interactive area allowed visitors to explore sustainability and digitalization. We believe that 'Today for Tomorrow' was more than a motto – it was a message that left a lasting impression on visitors. #macbrandspaces #exhibition #exhibitiondesign #messebau #messe #fensterbau #fensterbaufrontale #kömmerling #profine

Gerhard Schubert • Anuga FoodTec • Cologne The design concept by Ruess Group GmbH and Studio Komo was initially showcased at Interpack and was once again brought to life by us. Interestingly, this year, the design was honored in the Trade Fair Design Annual and additionally with the German Design Award. #macbrandspaces #exhibition #exhibitiondesign #messebau #messe #messedesign #tradefair #anuga #anugafoodtec #anuga2024

Roadshow-Tour•Anuga FoodTec•Cologne We're excited to share a recap of our first roadshow stop at Anuga FoodTec in Cologne on the occasion of today's Global Exhibition Day! Our time in Cologne was a huge success, sparking interest and recognition for sustainability in live communication. We engaged with various individuals and companies, inspiring each other to take more action. Our talks, in particular, were a wonderful showcase of "sustainability in action." We're proud to demonstrate with our roadshow that we're taking responsibility for the future of the exhibition industry. This great start to our roadshow has only increased our enthusiasm for the upcoming stops. A big thank you to all the participants and partners who supported us at this event. #GED2024 #roadshow #stopwashing #startacting #sustainable #sustainability #besustainable #nachhaltigkeit #nachhaltig #livemarketing #livecommunication