MArS Market Access & Pricing Strategy GmbH

🌍 We’re excited to be here in Stockholm for #BIOEurope! Yesterday, our team set up our booth and is ready to showcase some of our most innovative solutions, including mAxInsights, our market access planning platform, and our AI and VR-powered training tools, Q-BO and Wafle. These platforms are designed to revolutionize market access strategies and empower teams in sales, negotiation, and compliance with personalized and immersive training. We also had the pleasure of attending the unforgettable welcome event at the historic Stockholm Town Hall—the same location where Nobel Prizes are celebrated. The atmosphere was filled with energy and the spirit of innovation. If you’re attending BIO-Europe, we invite you to stop by our booth 144 to learn more about how we’re driving transformation in #marketaccess and training with AI and VR technology. Looking forward to connecting with industry leaders and partners here in Stockholm! #marketaccess #europe #reimbursement #artificialintelligence #virtualreality

🚨 Pharmaceutical Industry Pricing Challenges Ahead 🚨 According to Deloitte's recent report (https://lnkd.in/e3sQzP6m), Germany's healthcare system is facing a financial storm. Rising costs, driven by innovative treatments like gene therapies, will put unprecedented pressure on pharmaceutical pricing. Expect tighter regulations and a shift towards value-based pricing models, where reimbursement aligns closely with cost-effectiveness. The future demands a delicate balance between encouraging innovation and maintaining affordability. Pharmaceutical companies must adapt to evolving pricing landscapes and sustainable financing models. #PharmaPricing #HealthcareInnovation #MarketAccess #ValueBasedCare #HealthcareTransformation #GKV

🌟 Exciting Fall Specials on Q-BO AI Platform! 🌟 This fall, it’s time to take your sales pitch and negotiation skills to the next level with Q-BO, our AI-driven training solution! 🍂 Whether you’re gearing up for crucial business deals or sharpening your negotiation strategies, Q-BO offers personalized, real-time feedback tailored to your style. Here’s what’s new for the season: 🚀 Enhanced Features for Fall 2024: Data-Driven Personalization: Q-BO analyzes your unique needs, delivering feedback that adapts as you learn. Multi-Channel Integration: Train seamlessly across platforms, ensuring your skills are honed for any medium, from in-person meetings to virtual settings. Performance Metrics: Stay ahead with detailed insights into your improvement areas, perfect for maximizing your pitch efficiency. 🎯 Why Q-BO This Fall? Fall is all about preparation—ensure you're ready for the busy season with a tool that evolves with your needs, offering precision training for complex scenarios. With fall-exclusive promotions, now’s the best time to leverage Q-BO to stay sharp, flexible, and ahead of the curve. Visit our website today to explore how Q-BO can revolutionize your training! 🍁 #AI #QBO #SalesTraining #NegotiationSkills #FallSpecials #MarketAccess

🚨 Legal Update in Swiss Healthcare! 🚨 The Swiss Federal Supreme Court has ruled in favor of GlaxoSmithKline AG regarding the pricing of Duodart. The court upheld that generics should not be included in the therapeutic price comparison (TQV) for the drug, following the Federal Administrative Court's decision. The case will return to the Federal Office of Public Health (BAG) for a new assessment. This is a key moment for the pharmaceutical industry, especially in pricing evaluations. #healthcare #pharma #legal #marketaccess #pricingstrategy #switzerland Source: https://lnkd.in/ejgh-F5b

🚀 MArS goes BIO Europe! 🚀 We are thrilled to announce that we will be attending BIO Europe 2024 in Stockholm - meet us at booth 144! 🌍 This year, we’re bringing along our cutting-edge AI and VR solutions: mAxInsights, Q-BO, and Wafle – designed to revolutionize how market access and training are approached. Whether you're looking to optimize your market access strategy or improve sales and compliance training through immersive and personalized experiences, our innovative platforms are here to help you succeed. 🎯 mAxInsights: Data-driven market access insights and strategies at your fingertips. 🤖 Q-BO: Your AI-powered partner for sales pitch mastery and negotiation training. 🕶️ Wafle: Immersive VR experiences that make complex sales and compliance training engaging and effective. We can’t wait to connect with industry leaders and innovators at BIO Europe! Come meet us in Stockholm and let’s explore how AI and VR can shape the future of healthcare together. #BIOEurope2024 #AI #VR #HealthcareInnovation #MarketAccess #MArS #QBO #Wafle #mAxInsights #Stockholm #BioEurope #InnovationInHealthcare

🌍💡 Transforming Hospital Care: A New Era for Pharma & MedTech! 💡🌍 The German government’s Krankenhausversorgungsverbesserungsgesetz (KHVVG) is set to reshape hospital care, with major implications for the pharmaceutical and med tech industries. Key opportunities: 💊 Demand for specialized and innovative treatments. 🏥 Expansion of digital health solutions. 🌱 New access to underserved rural markets. As the focus shifts to quality over volume, innovative companies are poised to play a pivotal role in supporting this transformation. The new law still needs to pass the Bundesrat. #HealthcareInnovation #MedTech #Pharma #HospitalCare #DigitalHealth #KHVVG

💡 Swiss healthcare premiums to rise by 6% in 2025—what does it mean for pharma? The Swiss Federal Office of Public Health has announced a 6% increase in health insurance premiums for 2025, driven by rising healthcare costs. This may lead to tighter price controls on pharmaceuticals, with increased pressure on companies to demonstrate cost-effectiveness. Pharma players should prepare for heightened scrutiny and negotiations around reimbursement and pricing as Switzerland looks to manage healthcare costs. 🔗 Stay informed: https://lnkd.in/ek_xq_KH #pharma #healthcare #marketaccess #switzerland

🚨 2025 DRG Catalog Announcement: Key Updates & Impact on Med Tech 🚨 The new DRG catalog for 2025 has been agreed upon, shaping the future of hospital billing in Germany. The shift towards hybrid services, with unified reimbursement across outpatient and inpatient care, presents new opportunities for med tech companies. Devices supporting flexible care models may experience increased demand. Additionally, changes in the nursing budget and reclassification of professional groups (e.g., midwives) will also influence tech adoption. Contact us of you need further insights and / or support! #Healthcare #MedTech #DRG2025 #MarketAccess #HospitalReimbursement #Innovation https://lnkd.in/erjzs_kx

🚨 Impact of GKV Funding Gap on Drug Pricing in 2025 🚨 Today, the GKV (National Association of Statutory Health Insurance Funds) shared alarming news: a projected €13.8 billion funding gap for 2025. This could have significant repercussions for the pricing of new medications. *** Key takeaways ***: 1️⃣ Increased Pressure on Health Insurers: With reserves depleted, insurers will face tough decisions, likely leading to stricter price negotiations or reimbursement limits for new drugs. 2️⃣ Focus on Cost-Efficiency: GKV calls for the healthcare system to optimize structures and reduce inefficiencies. New treatments will face higher scrutiny to prove cost-effectiveness. 3️⃣ Sustainability of Healthcare Spending: The association criticizes laws that drive up costs without solving structural issues. We could see tighter price regulations or more aggressive rebate agreements for new drugs. 4️⃣ Additional Burdens on Insured Individuals: Rising health and nursing care insurance contributions will push insurers to tighten their budgets even further. 💡 The bottom line? Pharma companies should prepare for tougher pricing negotiations and more rigorous value assessments in the coming years. Contact us for further insights. #healthcare #pharma #drugpricing #GKV #marketaccess #pharmaceuticals #medicines

🚀 Unlock Your Team’s Potential: Exclusive Fall Offers for Q-BO & Wafle! 🚀 As 2024 draws to a close, it's time to set your team up for success in 2025! We’re thrilled to announce exclusive fall offers, designed specifically for sales reps, key account managers, and market access managers looking to elevate their negotiation skills. Choose the perfect package for your team: 🔹 Q-BO & Wafle starter plans – Flexible user seats and minutes to sharpen negotiation skills 🔹 Advanced packages – More seats and extended training minutes for growing teams 🔹 Premium solutions – Unlimited access for enterprise-level training and development Empower your team with AI-driven insights, personalized feedback, and immersive VR learning to boost performance and excel in negotiations. Whether you're training a small group or large organization, we’ve got a package that fits your needs. Don’t miss out on these exclusive offers – let’s make 2025 your most successful year yet! 💼 📞 Contact us today to find the right fit for your business. #QBO #Wafle #SalesTraining #MarketAccess #NegotiationSkills #AITraining #VRLearning #Growth2024 #HealthcareInnovation #TeamDevelopment