MCM WORLDWIDE

AUTUMN/WINTER 2024 - FROM MÜNCHEN TO MARS MCM has always been about pushing boundaries, and this year, they’ve set their sights on Mars. In an audacious move that screams ambition and innovation, MCM launches the “From München to Mars” campaign, a testament to their vision and a nod to their tech-savvy global audience, celebrating German Engineering since 1976. Legendary actor Matt Dillon, up and coming actress Zelda Adams, and model Steph Shiu join forces with MCM. Adams took the stage at the press conference alongside an astronaut to discuss the mission. The mission “From München To Mars” epitomizes MCM’s spirit of innovation. Alongside the Diamant 3D bag, other stellar pieces in the collection—the stark backpack in Cognac Visetos, visionary eyewear, and key ready-to-wear items in futuristic metallic silver and iconic Cognac Visetos—are designed to equip you for an otherworldly mission. #MCMAW24  

OFFSET BEFORE YOU SET OFF: MCM PARTNERS WITH HARPER COLLECTIVE WITH AN UPCYCLED SEA-PLASTIC LUGGAGE LINE. Harper Collective is the brainchild of visionaries Jaden Smith and Sebastian Manes, with the mission to transform reclaimed materials into luxury products, starting a new era where sustainability and beauty seamlessly coexist. Co-founders Manes and Smith, inspired by their shared passion for environmental responsibility, declare, "Sustainable luggage is the Future of Travel” – a vision shared with MCM.  Harper Collective’s hard-shell rolling travel cases are crafted from a revolutionary blend of 70% recycled ocean plastic, such as fishing nets, and post-consumer plastic, and are produced at an Italian workshop just 47 miles from Milan. By ingeniously turning waste into valuable treasures, Harper Collective leads the charge towards a greener, more responsible travel industry.    Available at all MCM flagship stores, the Harper Collective website, and the Harper Collective shop at Selfridges London, the collection comprises three distinct silhouettes: Cabin, Cabin Expandable, and a large check-in case. The collection's exclusivity is emphasized by its limited production. #MCMxHarperCollective

Proud to announce our next Maverick - national player Jonathan Tah!

Game one… done! Last Friday, we cheered the German team (and our Maverick Jonathan Tah) on to victory from a Munich rooftop at our Euros 2024 event, viewing the opening match together with 250 people. It was an energetic night with a great mix of football players, content creators and VIPs of the brand. #MCMEuro2024

MCM is proud to play a part as its homeland welcomes the biggest tournament in football: The German born brand is launching its Euro 2024 Capsule Collection with German national player Jonathan Tah as the campaign face. The defender for currently undefeated Bundesliga winner Bayer Leverkusen has been the driving force behind his teams historical season, undefeated for 52 games in a row. The MCM Euro 2024 Capsule Collection is a tribute to Munich’s energy and MCM’s heritage, featuring six meticulously crafted pieces blending luxury and sporting fervor. The six unique pieces, include a Lauretos-mixed, fun football-uniform-inspired look, and a football inspired backpack and weekender, seamlessly blending MCM’s German spirited luxury fashion heritage with sporting legacy. #MCMEuro2024  

Today is Earth Day, and at MCM, we're marking the occasion by giving back to the communities we serve. Our employees are encouraged to use Volunteer Time Off Hours for local volunteer programs. In Hong Kong, MCM employees cleaned up in Pok Fu Lam and attended a workshop hosted by The Green Earth to address the waste problem. In Seoul, employees participated in the tree planting activity Zip-Seed Tong, organized by NGO Friends of Noeul Park. This project aims to restore Nanjido Forest's woodland. Employees will nurture the soil and seeds in upcycled pots for 100 days at their office or home before planting the seedlings as new trees in the restoration woodland. Together, we succeed in serving. To further this effort, we're sharing 10 tips to make the world a better place.

MCM breaks the rules once again by taking part for the first time in 2024 Milan Design Week, with a ground-breaking collection. The presentation at 17th century Palazzo Cusani promises a daring exploration of design, spotlighting the MCM Wearable Casa Collection conceived by Atelier Biagetti and curated by Maria Cristina Didero. "We are inspired by the spirit of the Bauhaus where form follows function. Following the needs of our digital nomad community, we wanted to create objects that are multifunctional, transformative and that can fit our modern lifestyle, whether we travel physically or virtually.", says Sung-joo Kim, Chairperson MCM Group. #MCMwearablecasa

MCM INTRODUCES AN EMPOWERING NEW SCENT TO ITS LINEUP: MCM CRUSH EAU DE PARFUM: A FRAGRANCE ABOUT PLAYFUL ALLURE AND TIMELESS BONDS. The German luxury fashion house embraces its heritage of sophisticated rebellion with a captivating new scent: MCM CRUSH. The floral fruity scent bursts open with an invigorating explosion of apricot nectar and frozen fruits. At its heart, a profusion of hand-picked Rose de Mai, Magnolia, and White Peony orchestrates a voluptuously sweet and sensuous intrigue. Anchoring the base notes is a signature blend of Cedarwood, Ambrette, and Cashmere Wood, leaving a lasting impression of sophistication and allure. Sabine Brunner, President of MCM stated, “MCM continues to pioneer new expressions of luxury for independent minds. After the success of Eau de Parfum and ONYX, we are proud to launch this new feminine fragrance dedicated to free spirited women, embarking on a journey of adventure, friendship and love. The MCM CRUSH fragrance is here to build unforgettable memories.” MCM CRUSH is responsibly created, adhering to a vegan and cruelty-free formula. It is composed with over 66% biodegradable ingredients and employing over 83% of its components crafted using green chemistry principles. Over 85% of its sustainably sourced Naturals Together™ ingredients contribute positively to local communities worldwide.

MCM is committed to sustainability. Last Saturday, MCM stores worldwide took part in Earth Hour, to amplify our collective voice for Mother Earth’s well-being. Join us in raising awareness. Together we can make a positive impact on our planet’s future. #EarthHour #MCMworldwide

MCM proudly presented its Autumn/Winter 2024 collection in Milan, at Palazzo Serbelloni during Milan Fashion Week. The collection is a fusion of heritage craftsmanship and futuristic innovation. Drawing inspiration from Munich's rich culural tapestry and propelled by the theme of "From Munich to Mars", it seamlessly blends traditional winter essentials with modernist elements, reflecting the brand's ethos of luxury, versatility, and hands-free lifestyle. Over 500 guests, including 200 notable talents, were in attendance. #MCMAW24 #MCMworldwide