MDCT AG

 ✈️ Off to new spheres: we’ve already introduced our Tiny Passenger for Flightright. This AI-designed character is the main star of our recent campaign. But of course, it took true experts to get it done – and get it done fast! Georg Neumann, our partner in AI consistency training, recently joined Joel Kaczmarek, Host and founder of the podcast digital kompakt — one of Germany’s leading business podcasts. Georg shares some project insights as they discuss AI use cases. 🎧🤖 So, tune in to learn more about our Tiny Passenger and the use of AI:  https://lnkd.in/eCj4nRsn #MDCT #MakeDreamsComeTrue #Flightright #AIcampaign #AI

MDCT is looking for you! Join us as a Senior Strategy & Concept Specialist. Develop powerful ideas, craft exceptional campaigns, and drive brand and client development with your strategic perspective. If you have a minimum of 3 years of professional experience and thrive in a dynamic environment, this is the opportunity for you! Check out all the details now: https://lnkd.in/ezHXF9fU #MDCT #MakeDreamsComeTrue #Dreamjob #Hiring #StrategyJobs #Strategy #Concept

It’s no secret that AI is playing an increasingly vital role in our industry. But how can we leverage this technology to achieve the greatest impact? What works for one doesn’t work for all, and that’s where we come in to help. We’re thrilled to announce the release of our AI:D magazine, which dives deep into the capabilities of AI and its transformative potential for E-Commerce – special shoutout to Paul Krauss for his commitment and AI Transformation Institute. Discover the latest insights and practical applications to stay ahead in the game. 📥 Download your free copy here: https://lnkd.in/erg-vNnt #MDCT #MakeDreamsComeTrue #AI #AIDMagazine #IndustryNews

Say hi to the Tiny Passenger – a case of its own. 💚 We’re excited to share with you our latest project for Flightright: a unique summer campaign designed to raise awareness for claiming refunds for flight cancellations and delays, in an approachable and emotional manner. While your feed may be buzzing with AI tool updates, we’ve truly delved deep into the topic for our client. Our goal? Using artificial intelligence to create a tiny, humorous, relatable, and approachable character. Our challenge? Implementing AI tools and exploring their possibilities and limitations. In this case, AI plays a crucial role, enabling us to streamline processes and enhance visuals, creating innovative elements in record time. Sure, it opens up new avenues and possibilities. However, AI is just one piece of the puzzle. It complements rather than replaces the human touch – the creativity, concept, storytelling, and emotional impact as well as the small details that define our campaign are all team-made. Our Tiny Passenger is AI-created, and AI is also our main tool for creating key visuals. In video production, we brought him to life in a hybrid approach. Collaborating closely with Bitteschön.tv, we’ve employed traditional animation techniques to blend modern AI-generated concepts with classic craftsmanship – see video number 1 for yourself. This is just the beginning! Stay tuned for more insights into the ideas, challenges, and solutions behind this exciting project. #MDCT #MakeDreamsComeTrue #Flightright #SummerCampaign #TinyPassenger #AI #KI

Happy to be part of this journey of bringing AI to the real world with Flightright. Stay tuned for what’s coming next with this little one! ✈️ 💚 Catch a first glimpse here: https://lnkd.in/guwzdYwc

Unlocking the art of conversations 🗣️   Our teams recently gathered for an insightful communication workshop led by Sibylle Schade. This session went not only about communication in all its facets, but also about tips and techniques on how to get your message effectively and slightful in challenging scenarios.   💡Our key takeaways? That we should approach every conversation with empathy and clarity - and always strive to listen more and speak more thoughtfully, especially when the going gets tough. #MDCT #MakeDreamsComeTrue #coaching

Hey there! Curious about what it’s like to work with our social media team? 🤳 Here’s your opportunity to find out! As our new social media working student, you’ll join forces with our art direction, concept & strategy, and project management teams to create something truly magical. Working alongside experienced social media managers, you’ll bring fresh ideas to the table and tackle exciting tasks. Sounds interesting? Apply now 👉 https://lnkd.in/evsVrVAU #mdct #workingstudent

Want to kickstart your career in Account Management? Then this is your call to join us as a trainee or manager. You’ll be part of a dynamic team, collaborating on various projects, and gaining hands-on experience in project management, market research, and customer relations. If you’re a proactive team player with a passion for communication and a thirst for discovering new possibilities, we want to hear from you! Apply now! 👇 Trainee Account Management: https://lnkd.in/ejhQpHbP Account Management: https://lnkd.in/etHcBUun #MDCT #AccountManagement #Trainee #AccountManager

🔥🏁 Get in for a legendary ride! Barcelona was calling as our team put the concept of the ‘School of Cool’ into production for the 50th anniversary of the Porsche Track Experience at Circuit de Barcelona-Catalunya. Stay tuned for more activations for the year of celebrations. #MDCT #MakeDreamsComeTrue #PorscheTrackExperience #SchoolofCool

When Kim Kardashian, Robert Habeck, and Tokio Hotel all head to Hamburg, it's OMR time. Our take? It's a fantastic event for brands, organizations, and agencies alike, providing a space to connect with new faces, catch up with old friends, exchange ideas, and stay updated on industry trends. But it doesn't start nor stop here. Staying relevant means understanding client needs 365 days a year and staying on top of AI content, innovative campaigns, and the ever-evolving landscape of influencer marketing, all of which are part of our daily routine. In summary: Had a blast – see you in 2025. ✨ #OMR #Hamburg #MDCT