Movable Ink

Movable Ink 🤝 Adobe: This time, it’s personal. When the world’s sharpest AI-powered personalization engine pairs with Adobe Experience Cloud, expect blockbuster results and epic customer journeys. In our latest product update, CPO Bryan Wade unveils the game-changing integration of Movable Ink Da Vinci with Adobe Journey Optimizer—a partnership redefining customer engagement. With enhanced Adobe integrations, marketers can now craft tailored experiences for every customer, every time. Get in on the action and learn more here: https://lnkd.in/eYvgN3y6

When every brand uses rewards programs and points-based incentives to drive loyalty, how can a marketer stand out from the crowd? Our latest guide by Kelsey Organ is here to help you with just that. From in-market examples to data-driven tactics, the strategies in this guide will help you foster loyalty for years to come. Don't wait! Download it here ➡️ https://lnkd.in/etX8KXh7

Last chance to register! Tomorrow we're teaming up with Salesforce Marketing Cloud Engagement to share fresh insights on marketing AI and automation. You'll leave with a clear understanding of how to: ☑️ Master responsible data use—from model training to picking the right datasets. ☑️ Keep a human touch with generative AI for top-notch results. ☑️ Avoid the common AI missteps and implement smarter across your organization. ☑️ Elevate your martech to power data-driven decisions and content. Don’t miss out—join us tomorrow! https://lnkd.in/dxYUkfjy

We're still buzzing from the incredible brands, inspiring content, and amazing connections made at Think Summit Europe yesterday. A huge thank you to all the brilliant marketers, clients, speakers, and partners who made the event truly special. Missed out and feeling the FOMO? Don’t worry—we’ve rounded up the highlights and key takeaways over on our blog 👉 https://lnkd.in/eDHGwbmS

International music sensation and British icon Sophie Ellis-Bextor graced the #ThinkSummit2024 stage earlier today, discussing how she’s stayed musically relevant while staying true to her artistic vision. From balancing life as a working parent to bouncing back from setbacks and trusting her instincts on new ventures, Sophie keeps all the plates spinning.

And the winners are… 🏆 The #ThinkSummit2024 awards shine a spotlight on marketers who are redefining customer experiences and loyalty with unmatched campaigns. Congratulations to this year's trailblazers who are setting the standard for the industry! A huge round of applause to these phenomenal teams and individuals: 🏆 Icon Award – Ellie T., CRM Manager at Nando's UK & IRE 🏆 Best 1:1 Personalization – Virgin Atlantic (Jon Lockie and Reece Cohen)  🏆 Best Omni-Channel Customer Experience – Superdrug ( Pav Georgiev, James Couchman ACMA CGMA, Jade Hyde, Kayleigh Palmer, and Lucy Stafford) 🏆 Best Dynamic Duo – Asda & Airship (Louise Narey, Craig Riley, James Cotter, Emma Wilson, Lyndsey Howe, Yasmin Field, Jamie Ilett, Mark Baxter, and Emma-Louise B.) 🏆 Campaign of the Year – Red Bull Racing & Red Bull Technology (Andy Clarke and Kiran Sahota) 🏆 AI Innovator Award – Currys plc (Teri-Ann Burroughs,  Tommy Burns, Nicholas Spowart, Andrew Loughborough, Mark Blount,  Holly Lyon, Liam Savage, Krissy Williams Ian B., Natalia Zawisza) 🏆 Accelerated Adoption Award – parfumdreams / Parfümerie Akzente GmbH   (Francesca C., Maria-Paz Hornisch, and Katharina Stuntebeck-Wilfling) Want to see how they did it? Check out our latest lookbook for a behind-the-scenes look at their award-winning strategies: https://lnkd.in/gJ8YwMiq 

Our Product leadership just dropped the latest Movable Ink enhancements at #ThinkSummit2024— designed to speed up your workflow and craft marketing moments that stick. Curious how brands like Amazon Music and L.L.Bean are already making it happen? See what’s new here: https://lnkd.in/grtZrGFi

Currys plc's innovation leaders, Krissy Williams (Head of CRM, Loyalty & Personalization) and Ian B. (Senior CRM Manager) take the spotlight to reveal what it takes for brands to spearhead an AI-driven transformation. From navigating common obstacles and uniting teams to securing leadership buy-in, they’re discussing how they bring bold ideas to life and drive meaningful change. All happening now at #ThinkSummit2024 in London!

What do Beyoncé, Taylor Swift, and football clubs have in common? Fierce, loyal fanbases. As marketers, we’re inspired by the way these communities rally around their idols—but how can we create that same loyalty for our own brands? Alison Albeck Lindland, CMO of Movable Ink, takes the stage with Tash Reynolds, Global Head of CRM at Huel, and Joe Glover, Co-Founder of The Marketing Meetup. They are currently sharing their insights on building authentic engagement, fostering loyalty, and cultivating thriving communities. #ThinkSummit2024

“As humans we are wired to solve problems. A foundational change that we’ve had on our team is to start asking ourselves what the problem is that we are trying to solve in our customer’s words. It’s really only by flipping that script that we’re able to be truly customer centric.” American Express consistently sets the standard for building unmatched customer loyalty. On the main stage, AMEX leaders Andrew Thomas (VP, International Customer Marketing) and Jaime Steinberger (VP, Resy Brand & Guest Demand) are revealing how they’ve perfected the art of turning data into trust-driven, customer-first marketing. #ThinkSummit2024