We see you, Mamas. ❤️ Motherhood is filled with challenges, but it’s also a journey filled with raw, unfiltered moments of pure joy that deserve to be cherished and celebrated. We’re grateful to have partnered with Peanut App on this meaningful campaign, spotlighting the everyday moments of joy that often go unnoticed. Together, we aim to remind the world of the beauty that coexists with the challenges, uplifting mothers everywhere. Let’s change the conversation and bring #MoreJoyMotherhood to the forefront.
Motherhood is hard. Really hard. But it is also one of the most beautiful things in the world. We give the challenges, structural inadequacies and inequalities their well-deserved airtime, but rarely the small moments in motherhood that put everything into perspective. That’s why Peanut and @Nuna Baby have decided to spotlight joy. Because the two aren’t mutually exclusive, we can work tirelessly to improve the lives of mothers everywhere, while also celebrating the small pockets of bliss we hold onto in hard times. Sharing the joy doesn’t have to mean downplaying the challenges. This campaign sets out to balance the narrative around motherhood. It is built on insights from almost 5,000 women in the @Peanut App community who told us they’d felt the negativity, the apprehension, the judgement, and now they’re asking for more support, more empathy, and more joy. Let’s flood the conversation with joy, and remind the world of the beauty that exists alongside the challenges. Let’s tell the real story of motherhood together. 👀Follow along on our socials as we change the narrative, together. 🔗 Read the More Joy Zine below, where you’ll find insights, beautiful imagery featuring real Peanut mamas and quotes from our community.👇 https://lnkd.in/e2kn-n6N