OUTTRA

🌟 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰 𝐅𝐞𝐚𝐭𝐮𝐫𝐞: 𝐎𝐔𝐓𝐓𝐑𝐀 𝐃𝐚𝐭𝐚 & 𝐈𝐦𝐚𝐠𝐞 𝐇𝐮𝐛 🌟 🎥 𝐖𝐚𝐭𝐜𝐡 𝐍𝐨𝐰: Our latest feature video demonstrates how brands can effortlessly distribute product-unrelated content like mood images and catalogues to their retailers. Boost your brand's presence and make an impact with stunning visuals and resources right at your fingertips! 💼 𝐅𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬: Streamline content sharing with retailers 🖼️ Mood Images: Set the right tone with inspiring visuals 📚 𝐂𝐚𝐭𝐚𝐥𝐨𝐠𝐮𝐞𝐬: Ensure your retailers have the latest info 🚀 𝐆𝐞𝐭 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐓𝐨𝐝𝐚𝐲! Empower your retail partners with high-quality, branded content to elevate your brand's story across every platform. 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐚 𝐟𝐫𝐞𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐭𝐡𝐞 𝐎𝐔𝐓𝐓𝐑𝐀 𝐃𝐚𝐭𝐚 & 𝐈𝐦𝐚𝐠𝐞 𝐇𝐮𝐛! We also include your content for you with no cost! #OUTTRA #DataHub #RetailSuccess #BrandEmpowerment #ContentDistribution

I'm delighted to share a very special video interview with my dear friend Ulf Kattnig, Founder and CEO of Chillaz International GmbH. Filmed at the beautiful home of Ulf and his wife Sandra Kattnig near Achensee, 🇦🇹 Austria, this interview offers a glimpse into the journey of Chillaz and the values that have driven their success over the past 23 years. Ulf discussed the origins of Chillaz, highlighting their innovative approach to developing more comfortable climbing apparel ⛰ . We also touched on current industry challenges such as rising production costs and the impact of AI. Our conversation underscored the strong partnership between Chillaz and OUTTRA, emphasizing how our tools have improved customer experience by providing real-time product availability and supporting local retailers. Ulf praised the alignment of our shared values, particularly the importance of honesty in brand communication. 🙏 A heartfelt thank you to Ulf and Sandra for their warm hospitality and for sharing these valuable insights. It’s a joy to work with partners who are as committed to the future of the outdoor industry as you are. 👉 Watch the full interview to learn more about our collaboration and the exciting future ahead. I’d love to hear your thoughts - feel free to comment below! #OUTTRA #Chillaz #CustomerInsights #Partnership #Innovation #OutdoorIndustry 📽 Jana Erb

🌟 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬! 𝐒𝐃𝐄𝐗 2.0 𝐋𝐚𝐮𝐧𝐜𝐡 𝐓𝐨𝐝𝐚𝐲! 🌟 Today, the European Outdoor Group (EOG) and BSI - Bundesverband der Deutschen Sportartikelindustrie e.V. have officially released the latest version of the SDEX standard for sharing sustainability attributes between brands and retailers - SDEX 2.0! 🎉 🔍 𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐰? The new version has been developed in collaboration with many industry partners and will continue to evolve to help brands and retailers meet both regulatory requirements and customer expectations. 🌿 📥 𝐆𝐞𝐭 𝐈𝐧𝐯𝐨𝐥𝐯𝐞𝐝! In the first comment, you'll find a link to the EOG website where you can access a free webinar and download the SDEX 2.0 standard. Don't miss this opportunity to stay ahead in sustainability! 💡 🙏 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐓𝐡𝐚𝐧𝐤𝐬 A big thank you to Maïté Angleys and Katy Stevens for driving this critical project forward! 👏 🤝 𝐇𝐨𝐰 𝐂𝐚𝐧 𝐎𝐔𝐓𝐓𝐑𝐀 𝐇𝐞𝐥𝐩? At OUTTRA, we're here to assist brands and retailers in seamlessly exchanging this essential data. Need more information? Feel free to contact me directly!

We are proud to be the presenting partner for SPOKO 2024! This premier event by SAZsport, taking place on October 22 and 23 in Munich, is a highlight for our industry, bringing together top leaders and innovators for invaluable personal exchanges. At OUTTRA, we are committed to fostering connections and sharing insights that drive our industry forward. We're excited to meet you at the congress and discuss how we can collectively elevate our industry's standards. Join us in Munich for a unique opportunity to network, gain valuable insights, and be part of the conversation shaping the future of the outdoor, bike, and sports industry. #OUTTRA #SPOKO2024 #SAZsport #Networking #OutdoorIndustry #BikeIndustry #SportsIndustry #ConnectWithLeaders

Curious how digitalization can transform your business? 📽 Then check out our latest Customer Insights video! In this interview, Herbert Horelt, Managing Director of 🇳🇴 Devold of Norway GmbH and Sales Director for Central Europe, and our CEO Siegbert discuss the impact of OUTTRA's solutions on Devold's operations and customer engagement strategies. 🌿 Herbert highlights Devold's long-standing commitment to sustainability through their use of Merino wool and the importance of digitalization in enhancing retailer connections. He commends OUTTRA's WHERE-TO-BUY Local for offering consumers flexible shopping options and the DATA & IMAGE HUB for streamlining product data management, reducing workload, and ensuring accuracy. Thank you, Herbert, for welcoming us to Devold's beautiful German offices in Buchenberg! 🙌 Check out the entire video to learn more about how OUTTRA and Devold are shaping the future of the outdoor industry! #CustomerInsights #DigitalTransformation #Sustainability #RetailInnovation #OUTTRA #DevoldOfNorway 📽 by Jana Erb

📽 New Customer Insights with Exped AG 📽 We're happy to share our most recent customer interview with Eicke Thiele, Sales and Marketing Director at Exped AG. Founded in Switzerland, EXPED is renowned for its innovative and high-quality outdoor gear 🎒🌲, continually setting standards in the industry with a focus on sustainability and functionality. The global brand operates in 32 countries and faces the challenge of efficiently providing data to international customers. By integrating OUTTRA WHERE-TO-BUY and the DATA & IMAGE HUB, EXPED has streamlined connections with retailers and distributors, making data management much more efficient. A whole-hearted THANK YOU to Eicke and Deborah Bürgisser for sitting down and shooting this video with us! We're looking forward to many more years of successful collaboration! #OUTTRA #EXPED #OutdoorIndustry #DigitalTransformation #DataManagement 📽 Jana Erb

Exciting news for the bicycle industry 🚴♂️ : last week, we entered into a strategic cooperation with RADFAK, the merchandise management system for the bicycle trade, which will offer dealers considerable advantages in the future. RADFAK is a proven, independent business system in the bicycle industry that offers optimal solutions for the bicycle trade through various modules. Thanks to the new cooperation, brands will be able to offer their data in RADFAK format for quick and easy download via our OUTTRA interface. After logging in to our OUTTRA platform, retailers only need to click once to receive this data. Read more about this collaboration on our blog. Check out the 🔗 in the comments below 👇 🔔 Don't forget to follow us for the latest updates! #OUTTRA #BicycleIndustry #RADFAK #StrategicCooperation #RetailSolutions #DataIntegration #Innovation #Efficiency

🎧 Tune in to the latest episode of #SPUZZINESS with Monika Fiedler-Proksch from sportingWOMEN! Proudly supported by OUTTRA, this episode dives deep into female empowerment within sports and business. Discover how Monika crafts events that inspire and engage, driving innovative marketing strategies and promoting diversity. At OUTTRA, we're passionate about supporting initiatives that drive positive change in the outdoor, bike, and sports industry. Our collaboration with the #SPUZZINESS podcast underscores our commitment to sustainability, efficiency, and enhancing customer experiences. Thank you, Kim Scholze, for another inspiring episode! #OUTTRA #Spuzziness #Podcast #FemaleEmpowerment #SportsBusiness #Sustainability

We're proud to announce that OUTTRA is once again presenting partner of SPOKO by SAZsport in 2024 🚀 . Our CEO Siegbert highlighted the significance of SPOKO for OUTTRA, emphasizing the importance of personal interaction and collaboration in the sports industry. Check out the entire statement below and join us on October 22-23, 2024, in Munich to celebrate 50 years of SAZ Sport and explore new opportunities for collaboration and growth. #OUTTRA #SAZSport #SPOKO2024 #50JahreSAZsport

Looking back on a productive strategy meeting where we discussed new ideas to support our retailers with the tools from OUTTRA. We are excited to announce that in the upcoming quarter, we will be rolling out several new features and helpful content for our community. Stay tuned! 🔔 Follow us for the latest updates and join us on this journey! #OUTTRA #RetailSupport #NewFeatures #ComingSoon #StayTuned