ParshipMeet Group

For 36 years now, International Coming Out Day has been celebrated on this day in October. As patron of WELCOMING OUT, an initiative that invites people to openly show their support for the queer community, we as #TeamLove are of course involved. Because we wholeheartedly think: Everyone deserves openness and #acceptance for who and how they love. Happy (Wel)Coming Out Day! #LoveIsAHumanRight #ComingOutDay

Earning our customers’ #trust when they are searching for love, companionship, or community on one of our apps is key to our success. That’s why we are delighted that Global Dating Insights is regularly celebrating the online #dating industry’s leaders in this important and ever-evolving field who oversee that our users can have the best and safest experience possible. We are even more pleased that three of our colleagues are featured in GDI’s latest edition of its Trust & #Safety Special Report – congrats to David Brown, Albert Klotz, and Carlos R. for this recognition!

It has been colorful, loud, and cheerful again at this year's CSD in #Hamburg! 🌈 As the main sponsor of the WELCOMING OUT truck, together with H&M, we celebrated diversity and sought to engage with the community to talk about their needs and issues concerning equality and recognition. In addition to our CEO Marc Schachtel and many #TeamLove members, content creator Nico Abrell and "Amor", the Cupid actor from our #Parship brand's Lovetopia campaign, were also there. We are convinced: #love is a human right. Let's fight for it together and show our colors!

Positioning your company on societal issues - is it worth it? This was question at yesterday's WELCOMING OUT panel. Together with Hamburg's second mayor Katharina Fegebank and other representatives from the business world, our CMO Herbert Murschenhofer discussed "democracy under pressure" and spoke about the responsibility of companies, especially in current times. At #ParshipMeetGroup, we firmly believe that our entire society should stand up for non-negotiable values such as #equality and freedom - and that companies play a central role in this. We have a certain reach and influence, and with it also the responsibility to fight for these values. An open-minded and open-hearted #corporateculture even has economic benefits: research* shows that diverse teams often achieve better work results. When all employees experience the same level of acceptance, they work with significantly higher motivation. And why do we position especially ourselves? Well, it is part of our corporate DNA, since all our products have one goal: to #connect people, regardless of their origin, gender or sexual orientation. We are convinced that #love is for everyone. ❤️ *e. g. McKinsey “Diversity Matters Even More”, 2023

Here we go! 🏳️🌈 Today the rainbow flags are hoisted in #Hamburg, indicating the start of #prideweek. We are delighted to be part of it again this year, attending together with our #teamlove colleagues. For this occasion we unpacked our brand new inter* inclusive pride flag, which will stay on top of our "heartquarter" not only for the week, but for the whole year. And these are the dates you don't want to miss: 💬 On July 31, our CMO Herbert Murschenhofer will take part in the WELCOMING OUT panel talk “Democracy Under Pressure”. Together with Hamburg's second mayor Katharina Fegebank and other participants he will discuss the relevance of positioning on social issues as a company. 💘 On August 3rd, we celebrate diversity together with Welcoming Out at #ChristopherStreetDay in Hamburg! Our CEO Marc Schachtel will attend together with several team love members. And do you remember our #Lovetopia campaign for our brand #Parship and its protagonist "Amor" (also called Cupid, the god of love)? Actor Abdulmoumen Ali will be on the Welcoming Out truck with us - wearing his proper "Amor" outfit, of course! If you have the chance to be in #Hamburg that day, come along and look out for the Welcoming Out truck - we are very much looking forward to saying "hi" to you! #CSD #love #pride

A huge shoutout to our brand and creative teams who are airing their newest #tv spot for #LOVOO today. ✨What is so special about it? The entire campaign has been produced #inhouse by our colleagues. Congrats! The spot can be seen throughout July on nearly the entire German ProSiebenSat.1 Media network. It tells the story of a couple meeting on LOVOO and then in real life for the first time, celebrating the beginning of relationships both in the digital and physical world. Let’s celebrate new starts together and let’s celebrate #love! 💛 #teamlove #tvspot #marketing #campaign

Join us in "Lovetopia"! 🏹❤️ As a globally active company in the digital sector, it is a matter of course for us to use progressive #technology to optimize creativity and productivity in the marketing measures of our brands and – where appropriate – on our platforms. We believe in the potential of #AI to enhance #efficiency and quality, hand in hand with human expertise. In the newest campaign for our brand #Parship in Germany, AI allowed us to create a world full of #love and appreciation for each other. In “Lovetopia” protagonist Amor, the roman god of love, faces the challenges of our society – and does his best to turn them into a colorful utopia. Besides greenscreen scenes with Amor, shot under the direction of Annegret von Feiertag, and most of the corresponding music, everything you see in the video is AI generated. This would not have been possible without the expertise of 27 Kilometer Entertainment GmbH. Thank you! But don’t be fooled: A high proportion of AI does not mean that only limited #human work is required. Our brand team gave it all to make sure that the whole process as well as visuals and messages are spot on. We are convinced that AI’s full potential can only blossom in the hands of responsible people. Watch the video here (German voice over only): https://lnkd.in/gBHrr2cm #artificialintelligence #marketing

New inspiration, getting in close touch with tech trends like #AI and #ConnectedTV, and great networking with colleagues and partners in the U.S.: The #MAU2024 in #LasVegas was quite a trip to remember for our dear colleagues from #Dresden Pierre Strubelt and Mario D..

It was a pleasure, Michael Fritz and Viva con Agua ❤ and 💧 for everyone! #WaterIsAHumanRight #TeamLove

Happy 31st birthday, #WorldWaterDay! 💧 For over three decades, #UN Water has been reminding us every year that millions of people around the world do not have access to clean drinking water. This year, we are joining in and support World Water Day with our #Parship brand and our friends from Viva con Agua with a joint #OOH campaign. Because we think: #Love and #water are for everyone!   Donate, if you can, at www.waterisahumanright.de   #TeamLove #Waterisahumanright #OneTomorrow