PHD

AI is transforming marketing as we know it - but what does that mean for marketers?    Launching today, PHD's first generative publication, Ascension | Rise with AI, serves as a dynamic roadmap that will guide you through the AI revolution in marketing, offering continuously updated insights and projections.    Our publication examines how AI is reshaping marketing functions and highlights the skills marketers need to stay ahead. Featuring in-depth research, expert interviews, and actionable advice, Ascension equips marketers to adapt and thrive amidst technological disruption.    Join us in exploring how AI will redefine the marketing landscape. Let Ascension be your guide to evolve as the world evolves.    https://lnkd.in/eNutumuU   #PHDIntelligenceConnected #Ascension #AI 

LIVE from the Athar Festival in Riyadh: Rohan Tambyrajah, Chief Experience Officer at PHD Worldwide, delivers his keynote, "AI Elevation: the Way to Lift Everybody." 🚀 We're at the start of AI’s journey, but how do we reach the next phase—AI Elevation? PHD’s research with WARC, involving 700 marketers, highlights the gap between AI ambition and reality, the need for re-skilling, and the evolving roles of humans and AI in marketing. #AIElevation #AtharFestival

Daniel Shepherd, Co-managing Director of PHD MENA, gave the Future CMO Academy participants at the Athar Festival a walkthrough on the development of GenAl from 2020 to 2050 showcasing the impact on marketing output and functions 💫 

PHD welcomes Matt Ticehurst as Chief Strategy Officer of PHD US. Matt is tasked with “advancing and productizing” PHD’s strategic offer to unlock transformative growth for our clients. Mike Solomon, PHD, US CEO, explains why Matt is the perfect fit for this strategic role as someone who can “activate PHD’s industry-leading AI capabilities to elevate our human thinking and leverage the ecosystem of talent and technology that OMG’s Agency as a Platform model enables to deliver media solutions that will help our clients outthink, outpace, and outgrow the marketplace.” Read more about Matt’s new pivotal role via Campaign US: https://lnkd.in/eay8mcw9 #PHDIntelligenceConnected #Leadership

An exciting day in our London office, where Netflix brought Squid Game to life and brought us up to speed with their latest content and brand opportunities. A huge thank you to the Netflix UK team for a lively day at the office. #SquidGame #Netflix #PHDUK

*British Heart Foundation flatlines Coronation Street’s iconic theme tune to raise awareness of heart disease research*   On Sunday evening, PHD partnered with ITV Media to bring together British Heart Foundation and the UK’s longest-running soap, Coronation Street, for a first-of-its-kind media activation to raise awareness for heart disease research. Following the heart attack storyline of long-standing character Gail Platt, Coronation Street’s iconic end credit theme tune was dramatically changed with the sound of a flatlining heartbeat and an important message from the BHF highlighting the charity’s vital research into prevention, diagnosis, and treatment to help more people, like Gail, live longer and healthier lives. A massive congratulations to the PHD UK team and a massive thank you to multitude of teams across ITV Media , ITV and the marketing and PR teams at British Heart Foundation who made it happen. #IntelligenceConnected #PHD To find out how you can help the BHF help more people live longer and healthier lives, visit bhf.org.uk

Today our team had a session on the topic of Sustainable Procurement and Events led by Ninoksha D. from ABG. As part of our commitment to Ad Net Zero we’re tackling Action Point 1 to reduce emissions from our business operations, as well as Action Point 4 to reduce emissions through awards and events.    Over the years, we’ve implemented many initiatives to reduce our carbon emissions and natural resources. This also cascades to our business partners, who we request to follow our supplier code of conduct when coming into our building for meetings and roadshows with our people. We’re now learning how these efforts need to be publicly reported to Ad Net Zero as well as to the Government when the new UAE law comes into play next year. 

PHD has appointed Rohan Tambyrajah as its first Global Chief Experience Officer. In this pivotal role, Rohan will drive the integration of media, content, and commerce to deliver holistic consumer experiences that unlock brand growth throughout the customer journey.    As Guy Marks, PHD’s Worldwide CEO, explains, “We created the role of Chief Experience Officer to better partner with our clients around the world to consistently deliver these experiences for their customers. With his track record of building and scaling connected consumer experiences that have unlocked growth for leading global brands, Rohan was the ideal choice as PHD’s first CXO.”    Read more about Rohan’s new appointment via Campaign UK https://lnkd.in/eq6-KVZT  #PHDIntelligenceConnected #Leadership  

Karen Doumet, Co-Managing Director of PHD MENA, shines in Campaign Middle East’s 2024 Power List ✨ In this must-read issue, Karen dives into the evolving relationship between humans and generative AI, offering insights on where true value lies. “In a world where everyone can create, it’s the curators and connoisseurs who determine value,” she reflects.   Are you curious to explore more of Karen's thoughts on how we stay relevant in an AI-driven future? Read the full feature here: https://lnkd.in/dPakGtuM

We’re delighted to recognise more campaigns that have received global recognition this week, with PHD UK becoming the most-awarded media agency at the Global Performance Marketing Awards winning FOUR categories.   Warner Bros. Discovery’s #HogwartsLegacy won in Best Integrated Performance Marketing Campaign PwC won Best Brand Performance Campaign Škoda Auto won Best Use of Paid Search. British Heart Foundation took home the award for Best Use of Influencer Marketing Congratulations to all the teams involved for their fantastic work!    View all the winners here: https://lnkd.in/gz8N3YZ   #GPMA24 #IntelligenceConnected