Product Masterclass

Saying NO is really hard, but important to stay focused. I love the mindset David expressed at the Just Product Conference. 👍 Every YES is a responsibility you take 👎 Every NO is a decision to stay focused How did you manage to say NO in the past?

Something like this is simply amazing 🤩👯♀️ We love the fact, that people all around the world 🌎🌍🌏 joined the free live stream of the #justproduct conference. 💚🖤💛 This year, we had people from 61 different countries registered for the livestream!

No way! How cool is that 🤩 BTW: We are working on the recordings and will release them soon 👍👯♀️

🎉 Was für ein Tag bei der #justproduct2024 🚀 Die Keynotes waren vollgepackt mit spannenden Insights über #ProductManagement, #GrowthMindset und alles, was das digitale Herz höher schlagen lässt! 💡 Neben den inspirierenden Vorträgen war das Networking einfach der Hammer – alte Freunde wiedergetroffen und viele neue, wertvolle Kontakte geknüpft. Das sind die Momente, in denen man spürt, dass die Product Community lebt und wächst! 🙌 🎓 Insbesondere die Talks von Bob Moesta (yes, the guy from the JTBD-method) und 🦔 james hawkins von PostHog (yes, they have EVERYTHING public in their handbook on their website) waren mitreissend. Vielen Dank an das ganze Team der Product Masterclass für die perfekte Organisation und die Möglichkeit, so viele Gleichgesinnte zu treffen. 💪 Probs an Sebastian Borggrewe und Thomas Hartmann für den rundum gelungenen Tag. Wir sind stolz und froh mit DYGITIZED® - the digital experts network Partner von euch zu sein! 💪 Hier sind ein paar Impressionen, die die Atmosphäre dieses großartigen Events einfangen 📸 Sehen wir uns dort in 2025?

I am still completely overwhelmed by the positive energy of #justproduct 2024. Thanks to our countless helpers, speakers, and of course you. Thank you sincerely for attending! You truly made this day unforgettable for us! Wishing you all a fantastic weekend. Go Product 😉 — Sebastian

Last but NOT least, JustProduct.de session #7 - David Pereira had the honor of closing out the day, and he DID NOT DISAPPOINT. “Untested assumptions are the mother of F*ckups.” This encompasses what I loved about this talk. His presentation called out the BS of product (just like his book Untrapping Product Teams) and brought so many beautiful, memorable and valuable 1-liners! Here are my favorite messages from his presentation: - 🚫 Say no more than you say yes to increase the focus on your team. - 🥛 Treat the backlog like Milk not Wine - it doesn’t age well! - 🕵️ Do a bullshit check regularly - pick things you can do today, start one item at a time! - 🚀 Keep your fundamentals in focus - strategy to drive decisions, discovery to understand what creates value, and delivery to realize the value. - 🎯 Know your tradeoffs & guardrails to create better goals. - 👯 Understanding your audience means you know what is “natural not rational”. - 🗑️ A good product means you have nothing else to remove - it has no distractions. Don't be afraid to trash your whole backlog and just talk about what really matters. The trash is your friend. - 🧪 Run more and smaller experiments - step back, reflect, and act. - ⚖️ Be aware of your biases and check your assumptions. Untested assumptions are the mother of f*ckups. - 🥳 Make failure OK. No failure = no innovation. Celebrate learning to encourage the right culture. Congrats on a wonderful session David!

🌟 𝐉𝐮𝐬𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 - 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐒𝐞𝐥𝐟𝐢𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 – 𝐏𝐚𝐫𝐭 2 𝐨𝐟 2 🌟 The selfie challenge continues at Just Product 2024! This time, I had the pleasure of meeting my friends and the brilliant co-founders behind this event and even more incredible people. 📸 It’s about more than just the photos. It’s the relationships and insights that stay with you long after. Here’s who I connected with (and you should too!): +++ Paul Wall - Product Manager (open for new adventures) Matthias Heicke - CTO & Co-Founder at Sweap Tim Klein - Agile Coach at Die Produktwerker Axel Hermes - Strategy Partner Product & Innovation at Valtech +++ Payam Ajami - Product Manager at CHECK24 Vergleichsportal GmbH Thomas Hartmann - Co-Founder of Just Product & Product Masterclass +++ Shannon V. - CEO/CPO at Usersnap Sebastian Borggrewe - Co-Founder of Just Product & Product Masterclass +++ Rasmus Breyer - CPO at 48bytesNorth Inc. & Co-Founder of Just Product & Product Masterclass +++ 📢 𝐅𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐈 𝐦𝐞𝐭: Let’s keep in touch and see how we can support each other. 💡 𝐅𝐨𝐫 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐢𝐧𝐠: Networking is like a box of chocolate. You never know when those connections will be beneficial for both. And I’ve met some incredibly smart and friendly people here. You should definitely connect with them. You never know where that next conversation will lead. Thanks to the amazing co-founders of Just Product 2024 by Product Masterclass for making this event unforgettable. Can’t wait for next year!

Product Success: It’s Not Just About the Product – It’s About the People, Culture, and Mindset!   At the Just Product 2024 Conference, one key takeaway stood out: successful product management isn’t just about frameworks or theories - it’s about people, cultures, and organizations.   As Bob Moesta said: “People don’t buy products; they hire them to do a job in their life and make progress!”   It’s not just about building products; it’s about creating value. But doing so is hard when the biggest challenge lies within the organization itself. As Sebastian Borggrewe put it: “The end boss is you and your organization.”   True product success happens when the entire company is moving in the same direction. This requires a shared mindset, open collaboration, and a culture that supports innovation and change.   And with AI-driven products on the rise, there’s an additional layer of complexity: integrating AI-driven roles within the product organization. This requires experience and tailored solutions.   Let’s unlock your product’s potential and create value by aligning strategy, culture, and processes across the entire organization!   Thanks to Product Masterclass and all speakers for this great event! #ProductManagement #Transformation #OrganizationalDevelopment #AI #ChangeManagement #Leadership #CultureShift #Innovation

#justproduct 2024 in Munich was worth the participation! Engaging talks, insightful speakers, and valuable conversations with participants. While most topics were familiar, it was great to revisit key concepts and gain fresh perspectives and new ideas from others' experiences. My key take aways: Put the struggles of your customers and users on the roadmap, not your solutions. Deep questioning unveils the really important insights the can fundamentally shift your business model and x-fold your revenues Bob Moesta Radical transparency and the openness for quick experimentation can propel your business by continuously evolving your product and business model. Strong Product Engineers and Product Designers are important. 🦔 james hawkins, PostHog Avoid "Bullshit Management" and focus on creating value. Embrace the trashcan as your best friend. David Pereira Train your ability to create impact as a Product Manager like an athlete. Millie Zah Product development for AI is has important differences to be considered for B2B and B2C products Nimisha Sharath Sharma Consider the unpredictability of AI results when developing your UI or charts. Involve AI Engineers, clarify responsibilities and test early Kristina Walcker-Mayer Don't trust the "Instagram World" of Product Management – But keep thriving for improving your capabilities from Product Discovery to measuring business success. In handling the engineering part we're already quite advanced, no need to focus on it anymore. Don't just be a Backlog manager Sebastian Borggrewe (et al.) Digital Product School by UnternehmerTUM attracts talents from all over the world to become great Product Managements with its special "internship" approach. Also among the other participants it was great to see how many career changers or in German "Quereinsteiger" have become successful Product Managers. A great thank you to Product Masterclass and all the organisers, staff, speakers and participants for making this such a great event. #productmanagement #productculture

🚀 Just Product 2024 in #Munich: A Day of Insights and Transformation 🎉 Yesterday’s #JustProduct conference hosted by the amazing Thomas Hartmann was inspiring! Each speaker brought their A-game, and as a product enthusiast, I walked away with powerful takeaways. Special thanks go out to Sebastian Borggrewe, Thomas Hartmann, and Rasmus Breyer, the dynamic founders of the Product Masterclass, as well as the organizer. Here's a quick rundown of the standout moments: 🌟 Bob Moesta (The ReWired Group) - The father of Jobs-to-be-Done showed us that real innovation starts with understanding the struggling moments of users. His mantra? "Great products don’t create habit; they create progress." 💡 Empathy is key—uncover the real demand that drives solutions! 💡 Millie Zah (DAZN) emphasized the value of an entrepreneurial mindset. It's all about risk-taking, resilience, and storytelling. She made it clear—great product managers lead with stories that captivate and drive the team forward. 🎮 Sebastian Borggrewe painted a vivid picture of product management’s reality, tackling challenges like resource scarcity and stakeholder alignment. One line hit hard: "Product Managers are NOT Project Managers—get out there and talk to customers!" 💬 🤖 Kristina Walcker-Mayer (AILY LABS) delivered game-changing insights on scaling AI product teams. AI requires domain expertise and deep systems thinking. The key? Understand data edge cases and generalize solutions to broader challenges. 🦔 james hawkins (PostHog) reminded us of the power of radical transparency. Empower your engineers with business context, and you’ll see better solutions emerge faster. Transparency isn’t just a principle—it’s a strategy. 🤯 Nimisha Sharath Sharma (Uber) blew my mind with her insights on building AI products across both B2B and B2C. Key takeaway? Integrate customers AND domain experts for success across both landscapes. 🔥 David Pereira closed the day with a bang—calling out “bullshit management” for what it is! His advice? Say no more often, simplify your backlog, and own your time to focus on what truly drives value. No clutter. No distractions. #ProductManagement #Innovation #AI #Leadership #Entrepreneurship #JobsToBeDone #ProductLeadership #ProductDevelopment