ProVeg International

Way to go, Norway! 🇳🇴 Norway’s new dietary guidelines now recommend eating a more plant-based diet and reducing meat consumption, following similar moves by Germany and Austria! 🌱 Some key updates include the reduction of maximum meat intake from 500g to 350g per week, and the protein group in the food wheel now contains legumes and tofu, with the suggestion of replacing some or all of the meat in certain dishes with beans or lentils. 🫘 The recommendations, made by the Norwegian Directorate of Health (Helsedirektoratet), were updated based on the link between nutrition and health, but do not explicitly take the environmental impacts of different foods into account. Despite this missed opportunity to emphasise the environmental benefits of plant-based foods, Norway’s decision is still a big step towards a more sustainable and healthy era of nutrition policy. Which other country should update their dietary guidelines? ⬇️ https://hubs.ly/Q02LSt1G0 #ProVeg #DietaryGuidelines #PlantBasedDiets

Is purpose the secret to helping your food brand thrive? 🤔 In the crowded world of plant-based food, a clear brand purpose can make a real difference. Some brand experts say purpose is what sets brands apart and creates lasting bonds with consumers. As this market grows, understanding and leveraging brand purpose is crucial for anyone in a branding or marketing role in the sector. But what exactly is brand purpose, and how can it help plant-based food brands? We answer just that in our first article in the new monthly series by our in-house branding expert Simon Middleton on the ProVeg New Food Hub. The new series draws in insights from Simon’s own work, and from the expertise of leading global brand experts like Mark Ritson and Byron Sharp. Each article provides actionable strategies to elevate your plant-based brand, from defining your brand purpose to creating emotional connections and leveraging distinctive assets. Join us to explore how to build a brand that resonates with consumers and drives long-term success in the competitive plant-based market. 🌱 Read the first article and unlock the power of purpose in branding here ➡️ https://bit.ly/3AtgqvH #ProVeg #Branding #NewFoodHub

Better than butter! 🧈🌱 Lurpak, the UK’s best-selling butter brand, is finally launching a plant-based version of their famous butter, made with just nine ingredients! Lurpak Plant-Based is made from a combination of rapeseed, coconut, and shea oils, mixed with water, oats, culture, salt, and lemon and carrot concentrates – a fully plant-based clean-ingredient list. The new spread, which was created to meet consumers’ demand for plant-based alternatives to dairy products, is set to enter retail stores in the UK and Denmark later this month. We’re happy to see more companies expanding their product range to include more plant-based options! Read more ⬇️ https://hubs.ly/Q02LxB_R0 #ProVeg #Lurpak #PlantBasedFood

Amsterdam’s Schiphol Airport – one of Europe’s largest international airports – has announced it will expand its plant-based food offerings to 60% by 2030. ✈️🌱 According to Schiphol, which also plans to become a zero-waste airport by 2030, 60% of the food offerings (by ingredient volume) will be plant-based, and will be announced as more sustainable options to consumers. The decision is expected to reduce the airport’s food emissions by 50% compared to 2023. While international flights still produce a heavy toll on emissions, passengers who are unable to travel by other means will be able to help offset their carbon footprint by eating more sustainable, plant-based meals. A little goes a long way! Read more ➡️ https://hubs.ly/Q02Lxp5N0 #ProVeg #PlantBasedMeals #PlantBasedCatering

Certified victory! ✅🌱 International plant-based certification organisation V-Label recently shared that they’ve now certified over 70,000 products from over 4,800 licensees – a remarkable milestone for V-Label and its network of 37 partner organisations around the world. The V-Label provides transparency to consumers and a competitive edge to food manufacturers, making sure that foods remain clearly labelled on grocery shelves and easily attract consumers looking for certified vegetarian and vegan products. ProVeg is licensing V-Label products in five countries: Belgium, Czechia, Germany, Malaysia, and South Africa. Here’s to more transparency and innovation in the plant-based food industry! ⬇️ https://hubs.ly/Q02Ldhxc0 #VLabel #ProVeg #PlantBasedProducts

A huge welcome to our second Kickstarting for Good cohort! 🚀🌟 After six months of scouting and reviewing 430 applications from more than 70 countries, we're thrilled to welcome 25 successful participants to join this year’s programme! The Kickstarting for Good incubator and accelerator programme is dedicated to empowering non-profit organisations and impact initiatives transforming the food system, and we were amazed by the number and quality of applications this year. 💚 The participants are tackling innovative ideas in areas such as Artificial Intelligence, Corporate Engagement, Meta Fundraising, Farming Transition, Faith-Based Advocacy, and Social Media. Here’s what they’ll be doing over the next few months: · 5 Aug - 5 Sep: Pre-programme activities · 6 -12 Sep: Kick-off week in Berlin · 16 Sep - 13 Nov: Virtual Programme · 9 - 13 Nov: Final week in Berlin · 13 Nov: Pitch Day in Berlin! We’re delighted to welcome them all on board, and can't wait to host them all in Berlin next month. Stay tuned for updates! 👀 #KickstartingforGood #KickstartingforGood2024 #ProVeg

Did you know that iron deficiency is the most common nutrient deficiency worldwide? 🧲🌱 Iron is an essential element for the transport of oxygen in our bodies. It also plays an important role in supplying our cells with energy and is involved in producing hormones and other messenger molecules. But despite what you may have been told, daily iron requirements can be easily met with healthy plant-based foods. Eating iron-rich foods such as pulses, nuts, and seeds with foods containing vitamin C can help prevent iron deficiency, by promoting optimal iron absorption through a delicious, balanced diet. Swipe through our post for plant-based sources of iron that you can easily incorporate into your daily diet. ➡️ For more information on how to meet your iron needs, head to our website through the link below. https://hubs.ly/Q02LpD2n0 #ProVeg #IronDeficiency #IronRichFoods

As part of the European Alliance for Plant-based Foods (EAPF), we believe implementing a plant-based food system can deliver for everyone –consumers, farmers, investors, innovators, and businesses –and help Europe thrive. For the EU to build a more resilient and sustainable food system, EAPF envisions a plant-based food action plan encompassing some key elements. Discover them in our video below! Find out more here ➡️ https://hubs.ly/Q02KLH2k0 #PlantOurFuture #PlantBasedFood #SustainableDiets #ProVeg

We need you! 📢 Join us at the #NewFoodConference2024, bringing together international food professionals, scientists, start-ups, retailers, and policymakers to explore advancements in the alternative protein sector. Get your tickets now before it's too late! ➡ https://lnkd.in/dswsvC8 Our partners: Lidl in Germany, California Walnuts UK, The Vegetarian Butcher and Planted #ProVeg #FutureOfFood

Paris 2024 was the most plant-based Olympic games ever! 🌱🏅 The Paris Olympics committee made a considerable effort to better embed sustainability in international sporting events, addressing climate concerns, farmers’ interests, and demands for more plant-based food, according to the BBC. ProVeg International’s CEO Jasmijn de Boo was quoted saying the target to serve twice as much plant-based food (than the average French person eats) is “very appropriate for an event in the global spotlight”, and is in line with France’s goals towards reducing meat consumption. The Olympics was also the world’s largest catering event, and its effort to serve plant-based options to athletes, staff, and spectators marked a milestone in promoting more sustainable, plant-rich foods at major events – a significant step forward amidst growing concerns about the role of food choices in fighting the climate crisis. Should the 2028 Olympics in LA go even further to embrace sustainability? Let us know in the comments! Here’s to more plant-based athletes reaching the podium! 🏟️ https://hubs.ly/Q02Ld6y_0 #ProVeg #Paris2024Olympics #PlantBasedCatering