PUMA Group

Do you #KnowYourStuff now? 💭 Over the past few weeks, Sustainable Fashion Activist and PUMA Voice of a RE:GENERATION Aishwarya Sharma has embarked on mission to unpack one of fashion's material debates: Leather vs Vegan Leather. With the release of the final episode today, let's recap her key learnings. 💡 How PUMA’s use of leather has evolved. 💡 The pros and cons of leather, synthetic and plant-based alternatives. 💡 When leather is considered a by-product of the beef industry. 💡 How approximately half of cow hides from the beef industry go to waste. 💡 Innovations and environmental considerations in leather tanning process. 💡 What’s on the horizon for plant-based or synthetic leather alternatives. Visit foreverbetter.com to catch up on all 7 episodes. 🌱 #ForeverBetter

Connect and grow with us 🌱 This is PUMA Around the World – your introduction to the PUMA Family. Hej hej from Sweden! We are excited to take you on a tour of our vibrant PUMA office in Stockholm. Get a glimpse of our dynamic workplace, enjoy a virtual fika with us, and discover why we are proud to be part of the #PUMAFam Be part of the PUMA Family in the Nordics: https://lnkd.in/dNdfsa8M #LifeAtPUMA #FOREVERFASTER

Building a brighter future together ✨ Our #PUMAFam in Vietnam recently embarked on a heartwarming community trip to a remote forest village in the Vinh Cuu district. As part of our charity engagement, they distributed essential supplies to residents, provided PUMA backpacks and learning materials to the children and even gave the local school a major makeover by refreshing its appearance and cleaning the grounds. This initiative not only fostered a sense of solidarity among everyone involved but also brought smiles and hope to the entire community. Get inspired by the pictures below👇 #ForeverBetter

25 years of speed, style, and legacy 🏎️ Born in 1999 for Formula 1 drivers, the PUMA Speedcat has zoomed around the racetrack and is now taking over the streets. From the classic suede to modern leather versions, each evolution has brought something fresh to the table, making the shoe a true icon. Have you ever wondered how the Speedcat originated? Take a trip down memory lane with us as we explore the key milestones and innovations that have defined the Speedcat’s evolution. Check it out here 👉 https://bit.ly/3BVBHic

YOU NEED BALLS🏏 Our PUMA India cricket icons are once again here to serve! To redefine cricket as everyone's game, we just launched our brand new "YOU NEED BALLS" campaign to break old-fashioned gender perceptions of the sport and showcase that everyone who wants to play can do so. With this campaign, we are shifting the spotlight for the ongoing women's key cricketing season to our female players' grit, determination and record-breaking achievements. Because to win at cricket, you only need balls💪

Charles Leclerc joins the fast lane🤝 It’s official: the world's fastest brand has a new ambassador from the world’s fastest sport. Formula 1 star and Scuderia Ferrari HP driver Charles Leclerc is the newest member of the #PUMAFAM! We are excited to see this partnership shift to a higher gear. Welcome to the #PUMAFAM, Charles! 🏁 #ForeverFaster

Meet our HYROX Stars🤩 In celebration of our PUMA x HYROX partnership, two of our #ForeverFaster athletes, Linda Meier and Florian Gast, shared some valuable insights into the challenging sport. Linda has competed in over a dozen HYROX events, showcasing her incredible strength and dedication. "It was the most beautiful finish line and most beautiful HYROX experience", she shares. With his background in cross-country skiing and running, Florian found the perfect mix in this sport. So much so, that he holds the world record in the mixed category with his partner Viola. Read the inspiring interviews here🗞️ https://bit.ly/LindaMeier https://bit.ly/FlorianGast

Be part of something bigger 💭 This is PUMA Around the World – your introduction to the PUMA Family. Witajcie! Come with us as we explore the vibrant and dynamic city of Warsaw. With its rich history seamlessly blended into modern urban life, our PUMA Poland office reflects the city through the many years we’ve spent together. Did you know that in Poland, the average seniority in our office is 11 years? Be part of the PUMA Family in Poland: https://lnkd.in/eVPTNYV3 🐾 #LifeAtPUMA #FOREVERFASTER

Stronger together💪 What happens if you bring together the best in sportswear and fashion? A collaboration of PUMA India and Myntra, which is India’s top online fashion e-commerce platform. Together, we organized a unique employee engagement event to highlight our long-standing partnership and the future of sportswear innovation. Employees from both companies participated in a sports quiz and a PUMA fitness event, truly embodying the #ForeverFaster spirit. Our highlight: meeting 4-time Olympian PR Sreejesh and Para-Badminton champion Manasi Joshi, who led a fun "Head, Shoulders, Knees, and Toes" game to break the ice. Check out the highlights from the event 📽️

A warm PUMA welcome for our new CFO 🐾 This week, we had the pleasure of hosting a global PUMA Family talk to introduce Markus Neubrand to our #PUMAFam. From sharing his favourite football team and passion for running, to outlining his exciting plans to elevate PUMA to new heights, the session provided a fantastic opportunity for our PUMAs to connect with Markus on a personal level. His vision and enthusiasm are truly inspiring, and we are thrilled to have him on board. We are excited for the future!