PUMA Group

Redefine the game with our new #GoWild brand campaign 🔥 Introducing our biggest global brand campaign to date - 'Go Wild' - where we champion the power of unveiling your true self through sport. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their true selves and discover greatness in their nature. By capturing the human instinct we all feel when playing sports, we want to inspire individuals to unleash their wild energy through sport. The first chapter is a tribute to runners unlocking the runner’s high – a rush of happy chemicals released during physical activity. 'For the Runner's High' moves away from featuring athletes and celebrities and instead celebrates the everyday runner as they stay true themselves and feel the joy.

Behind the JER-SHE 🧵 Behind every jersey is a story of innovation, passion and creativity. With our JER-SHE collection, that story becomes a tribute to self-expression and providing women with a platform to shine. After diving into the Sportstyle version in our first episode, we’re now stepping onto the court. In this episode, we sat down with Megan, the creative mind behind the Basketball JER-SHE, to talk about her inspirations, the influence of the game, and how this jersey pays homage to the trailblazing women who are shaping the sport. Press play for an exclusive look behind the design 🎬 #IWD2025

The road to 6.40m ⚡️ When it comes to pole vaulting, Mondo Duplantis is in a league of his own. Having an array of awards to his name, including being crowned World Athlete of the Year twice and breaking the world record 11 times, slowing down is not in his sight. In conversation with our CEO Arne Freundt for this year’s annual report, Mondo shares his next goal: clearing 6.40m. Describing his partnership with PUMA as a perfect match, Mondo is confident that he will continue to jump higher than ever with the support of our innovation team. Read this and other stories and find out all about our performance in 2024 by checking out our annual report here 👉 https://bit.ly/41YVve0

A new era is about to PREMIERE 🦁 PUMA has become the official partner of the most watched football league globally - the Premier League. Starting from the 2025/26 season, PUMA will be the Official Ball Supplier for all Premier League matches. Our cutting-edge performance technology will be at the heart of every game, creating unforgettable moments for players and fans alike. But that's not all – we will also support the Premier League across multiple initiatives, from community-based football programs that nurture grassroots talent, to events such as the Premier League Summer Series in the USA this July. 189 countries. 900 million homes. One game-changing partnership. ⚽

Redefining women’s sport since 1948 🏆 For over 75 years, PUMA has stood beside female athletes, breaking barriers and redefining what’s possible. From the pioneers who paved the way to today’s game-changers, we are committed to empowering women in sport - on and off the field. Explore our archive of iconic athletes whose influence extends beyond the game, shaping the future of sport for generations to come. Which female athlete inspires you the most? 🤍 #IWD2025

When we come together, we create change 💪 Through our 'Bring a Smile' initiative at PUMA India, we had the opportunity to adopt a school in Bengaluru, supporting students facing infrastructure challenges and limited learning resources. Our passionate #PUMAFam came together to donate not only books and stationery for 55 students, but they also visited the school, sharing goodies and creating memories with the students. And this is just the beginning! We’re committed to making a lasting impact by continuously enhancing the school’s infrastructure and providing better learning opportunities. Together, we can build brighter futures 🌟

This morning, we hosted the press conference for our FY2024 results at our headquarters in Herzogenaurach. In 2024, the Year of Sport with major events, including the Olympic Games and Euro 2024, we made good progress with our brand elevation strategy. This strategy is our basis to achieve long-term, sustainable growth and to grow faster than the market. Our currency-adjusted sales increased by 4.4% to € 8,817.2 million in 2024, supported by growth in all regions, product divisions and distribution channels. Our operating result (EBIT) came in at € 622 million, which is at last year’s level. You can find out more here: https://lnkd.in/eCr5xiMT

PUMA x BALENCIAGA🖤 BREAKING NEWS! We just unveiled our BALENCIAGA | PUMA collaboration on the Winter 25 runway, merging our legacy of high-performance sportswear with Balenciaga’s distinctive design language to introduce a new era of performance-inspired design. This collection reimagines PUMA’s iconic styles through Balenciaga’s avant-garde lens, seamlessly blending technical sportswear with bold, cutting-edge fashion design. It's more than a collab - this is where sports meets fashion, reimagined for the future. Game-changer. Trend-setter. The future starts now. 🚀

Behind the JER-SHE 🧶 Behind every jersey is a story of innovation, passion and creativity. With our JER-SHE collection, that story becomes a tribute to self-expression and providing women with a platform to shine. This is brought to life through a series of jerseys featuring adaptations from Basketball, Motorsport, Football and Sportstyle. This International Women's Day, we sat down with the designers from each department to learn more about the collection. In the first episode, we talked with Senem and Lisa, the talented designers behind the Sportstyle version of the JER-SHE, to discuss the inspiration behind the design and how we are championing women in sports with this collection. Press play to get a behind-the-scenes look 💭

Happy International Women's Day! ✨ At PUMA, we believe that you are at your best when you are yourself. That's why we celebrate individuality, and empower each other to express our boldest, truest selves. This International Women’s Day, we honour the power of self-expression and are providing women with a platform to shine with our JER-SHE collection. Every JER-SHE tells her story. Every outfit is a statement. Every piece of clothing is a blank canvas, ready to showcase boldness, authenticity and identity. On #IWD2025, and every day, we stand together to uplift, celebrate and empower women in sports, culture, and beyond. Let’s continue breaking barriers, rewriting the rules and inspiring each other to be unapologetically ourselves. Here’s to all women. Here’s to you. 🤍