quantilope

🚀 Attention all researchers! 🚀 the quantilope Academy has officially opened its doors to the broader insights community, offering you unrestricted access to our comprehensive training on research basics and advanced methodologies, on your own time. Whether you're a seasoned insights pro or just embarking on your research journey, the quantilope Academy has something for everyone. For a limited time, dive into our vast library of courses and certifications at no cost, covering a range of research topics. 🎓 Enroll in #quantilopeAcademy today to take your research to the next level and join our empowered community of data-driven decision-makers.

AI Workshop for Researchers! Join quantilope experts, Dr. Beatrice Capestany, Global Director of Solutions Consulting, and Dr. Jannik Meyners, Senior Director of Data Science virtually at Greenbook's #IIEXAI for a workshop on how to use freely available AI tools across the research process. Learn effective prompt writing, interpretation, and get an exclusive first look at quantilope's own innovations in AI! With just a few tips, you’ll discover how AI can remove bulky and inefficient research processes. The best part? You don’t have to be an AI expert to get started. Register now! https://lnkd.in/gQqpws4z

Florida's Natural Growers leveraged Better Brand Health Tracking to better understand their competitive landscape, identify key competitors, and strategically narrow down Category Entry Points. 🍊 Find out how quantilope can help you with this new approach by heading here: https://lnkd.in/e9pZd4um

Join our very own Peter Aschmoneit and Tripp Hughes, Senior Director of Consumer Strategy at Organic Valley on stage at #TMRE next week in Orlando! Discover a new approach to brand health tracking based on recent work from Professor Jenni Romaniuk and the Ehrenberg-Bass Institute. See how Organic Valley is using this innovative methodology for actionable tracking insights. See you there!

Dave's Killer Bread (DKB), a beloved brand known for its commitment to quality, is just one of the brands in Flowers Foods & Subsidiaries portfolio and a main player in the company's recent growth. Check out our recent webinar to discover the pivotal role that DIY consumer insights played (60+ projects in the last couple of years!) in DKB’s successful expansion beyond bread into a diverse range of products such as bagels, English muffins, snack bars and protein bars. Link to webinar recording - https://lnkd.in/gbzhN3Yk

As our fourth and final metric in our Better Brand Health Tracking series, we highlight Share of Mind - a metric that indicates how much mental 'space' your brand takes up in the minds of consumers who have at least some Mental Availablity of your brand (aka, who have Mental Penetration - which you might remember was our second post in this series!). For more on SoM and its implications, check out the carousel below and head to our website 👉 https://lnkd.in/e9pZd4um

Next up in our #BBHT series is Part 3: Network Size! Network Size is a measure of how broad your brand's 'network' is in consumers' minds. In other words, it's the average number of Category Entry Points that consumers associate with your brand. Learn more about the implications of Network Size in the carousel below and by heading to our website! https://lnkd.in/e9pZd4um

Und noch ein Best Case hinterher: Deichmann. "Wie Deichmann, Europas größter Schuhhändler, mit quantilope Insights im Unternehmen demokratisiert, um noch stärker zu wachsen", so betitelt der Schuhhändler seinen Vortrag auf der #Insights24. Kristin Driemeier, Head of Market Research & Consumer Insights bei Deichmann, zeigt dem Fachpublikum gemeinsam mit Peter Aschmoneit, CEO und Co-Founder von quantilope, wie Synergien in der Marktforschung sinnvoll genutzt werden können. "Wir brauchen starke #Partner, die ein ähnliches #Mindset haben wie wir, die stark vorangehen", erklärt Driemeier. quantilope automatisiert Panels. Dafür haben sie 2018 den planung&analyse Newcomer in der Marktforschung Award gewonnen. #Insights24 #planunganalyseInsights

What’s the secret ingredient for Dave's Killer Bread? DIY consumer insights! 🍞💡 Join Kishan Rana and Dr. Thomas Fandrich this Wednesday to discover how Flowers Foods & Subsidiaries used quantilope to fuel DKB's expansion beyond bread with 60+ advanced research projects. 🚀 Register now! 👉 https://lnkd.in/d72jxKya #DIYResearch #ConsumerInsights #ProductInnovation #MRX

The quantilope team had a blast at the #CRC conference last week connecting with fellow market research professionals. We're thrilled to be shaping the #MRX industry's future with our automated advanced methods. Big thanks to Guilherme de Araujo and Athena Tsamoutalis from quip. for the collaborative session showcasing the journey behind their brand new 360 Oscillating Toothbrush! It was a privilege to share a behind-the-scenes look at the research that fueled this product's development and successful launch. Katelyn Ferrara, Gregory Benson, MBA, Gianna Saladino, Devin McArthur, Melissa Pittard, Louisa Borden