🌿Sanity Group to bring renowned US-genetics “Khalifa Kush” to German Pharmacies early 2025🌿
We are more than happy to announce that our very own avaay Medical will exclusively introduce the Californian cannabis brand Khalifa Kush, founded by US artist and entrepreneur Wiz Khalifa, as a medical product in Germany beginning of 2025. Patients are expected to be able to obtain the new product by prescription from pharmacies starting in January 2025.
For Finn Age Hänsel, Sanity Group founder and CEO, this partnership marks another milestone for the German medical cannabis industry: "We believe in the power of genetics, meaning that different genetics can have different positive impacts on patients, depending on their indication. Khalifa Kush is one of the most well-known US cannabis brands, offering great and relevant unique genetics. In addition, California is a leader in the development of high-quality cannabis genetics in the US - medical use has been legal there since 1996. Bringing this experience and quality to Germany with Khalifa Kush is a particularly important step for us, especially given the increased demand for medical cannabis treatments following the reclassification on April 1, towards improved, patient-centered care."
The Khalifa Kush products will be brought into the German market with a co-branding approach between Khalifa Kush and avaay. Although Khalifa Kush is currently seen as a predominantly recreational brand in the US, the launch in Germany will be fully medical. “We will focus on the medical benefits these high-quality genetics can bring to the German market, while being 100 % compliant to the German medical regulatory framework at all times, resulting in a safe product for all patients in Germany”, Finn Hänsel adds.
Following the launch of two strains at the beginning of the coming year, additional Khalifa strains are planned to expand the avaay portfolio. Khalifa Kush cannabis products for the German market will be grown by Canadian producer Miracle Valley.
For more information on Khalifa Kush and avaay Medical please visit 👉 https://lnkd.in/dNZwtNFf