SevenAccelerator

💡 Media-for-Equity - The key to reach, trust and growth for start-ups? In their new “Knowledge Hub” Foundersphere.io shares expert insights for start-ups. As one of the first contributors Florian Hirschberger and Maximilian Jochim, Managing Directors of SevenVentures, explain how Media-for-Equity (M4E) works as an investment model. M4E means that media services are exchanged for company shares. This innovative approach offers start-ups in the growth phase a unique opportunity to gain valuable brand exposure without the need for significant capital investment. Furthermore, M4E model are flexible, which allows start-ups to adapt their campaigns and timing to maximize results. However, M4E is not a one-size-fits-all solution. The article highlights the importance of considering factors such as product scalability, target audience, growth stage, and technical infrastructure when evaluating if M4E is the right fit for a start-up. Check out the full article on Foundersphere to gain a deeper understanding of M4E and its potential benefits here: https://lnkd.in/dcHf6pG2

𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗳𝗼𝗿 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝘅 𝗦𝗲𝘃𝗲𝗻𝗩𝗲𝗻𝘁𝘂𝗿𝗲𝘀 𝘅 𝗻𝘂𝗰𝗮𝗼 At the Startups for Tomorrow Festival on September 3rd in Munich, innovation and sustainability took center stage. We are proud that we were a part of this inspiring event, where our colleague Christopher Halbig joined forces with Christian Fenner, co-founder of nucao, for an insightful panel discussion. During the session, they highlighted how #SevenVentures empowers sustainable brands to scale by leveraging the strength of TV. Our media partnership with nucao exemplifies this approach, helping them grow their brand awareness and impact through targeted TV campaigns. As a partner to emerging sustainable businesses, we are committed to supporting the growth of brands that prioritize sustainability. Working with partners like nucao reflects our commitment to driving positive change in the market and demonstrating that sustainability can thrive in the mass market. We were also happy to meet fellow partners and familiar faces from mybacs and GREENFORCE at the conference. The festival also featured various deep dive sessions, panel talks and keynotes where experts from Startups for Tomorrow and other leading companies shared their insights and the latest trends shaping the industry. Listening to their expertise and experiences in building up their respective businesses was not only very interesting but also led to insightful chats after the sessions on how to optimize the startup ecosystem for sustainable brands and much more. Our SevenVentures team, including Benedikt Busch, Michael Jesswein, Lisa Maria Greimel, Lisa Marie Scholten and Vanessa Borevac really enjoyed this opportunity to network. Thanks to Startups for Tomorrow, and Constantin Schmutzler in particular, for having us and realizing this exciting event! We're curious about the future of sustainable brands and hope that we will support more startups for a better tomorrow. 

SevenAccelerator closes follow-on investment with Dogs`n Tiger We're happy to share that we have successfully closed a follow-on #deal with the pet food brand Dogs`n Tiger. At the same time, we converted our media volume from the first deal into shares in the company and are now shareholders in Dogs'n Tiger - The Dude Food Company GmbH. Congratulations Angie Zimmann, Christian Meidl (geb. Pürzer) and Leonie Ihrig – another great success! 🙌🏼 Dogs’n Tiger was founded in August 2021 and since October of the same year, #SevenAccelerator has been supporting the company in its #mission to offer owners the highest quality food for their pets. Large scale retail listings are the start-up's next goal. For this purpose, the new deal also includes a new TV spot that will be shown on our channels since TV advertisements are an effective tool to establish trust and address retailers. Furthermore, Dogs’n Tiger have launched a new product line: “Schlemmer-Menüs”. With “Schlemmer-Menüs”, the young company is aiming to gain a sustainable foothold in the German retail market, having already achieved a nationwide listing at Spar in Austria. Maximilian Jochim, Managing Director SevenVentures: “The fact that Dogs`n Tiger has repeatedly chosen to work with us underlines our expertise in strategic brand building. The unbroken strength of TV as an advertising medium pays off, especially for products that require a high level of trust and credibility from consumers. Dogs`n Tiger's presence on our high-reach channels and platforms also improves the brand's chances for nationwide listings in retail, as retailers can expect long-term advertising effects and consumer demand.” Manuel Lopez, co-founder & CEO Dogs`n Tiger: “With our Schlemmer-Menüs, we have succeeded in launching extremely high-quality pet food products that meet all quality requirements in terms of tolerability and taste 100%. In order to reach an even broader target group and convince customers of the quality and uniqueness of the Dogs`n Tiger brand, we have once again decided to run an extensive TV and digital campaign, which will start in September on ProSiebenSat.1. The first campaign already significantly increased the number of visits to our website and led to permanently higher sales. After launching our new portfolio in April and presenting it to retailers in May, we now want to drive our sustainable corporate growth through our collaboration with SevenVentures.” 👉🏼 For more detailed information, read the press release on our website: https://lnkd.in/gkRNWm2h

On Thursday, we once again hosted our #SevenAccelerator 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗗𝗮𝘆 – a day filled with learning, networking, and, of course, a lot of fun! 🚀 We started the day with a delicious lunch at BalanDeli to fuel us for the afternoon. After eating and catching up with one another we started the real work. Thomas Schwarz, CEO Seven.One AdFactory, kicked off the afternoon session by giving us insights into the process of building a brand and sharing concrete examples and cases to illustrate what must be kept in mind when building a brand. This #workshop was followed by a second one by Till Weyerhäuser, Growth Lead for Social Media Outcomes at Mawave, who discussed social media strategies in e-commerce. He shared his personal best cases and some very handy tips and tricks. A big thank you to both of our speakers! Before we went back to networking (and eating), we finished off the afternoon session with an engaging discussion round on retail, AI tools and best practices as well as tips and important considerations regarding fundraising. We then ended the day on a high note with a great dinner at the Fitzroy restaurant in the Werksviertel. It was a great opportunity for networking, chatting, and exchanging ideas while enjoying the great view over the roofs of Munich. A big shout out to all our partners who made this day so fun and insightful: ⌛ Timeless Investments: Malte Häusler & Moritz Köllinger 💼 JOBOO! GmbH: Philipp Müller, Daniel Mark & Manuel Kießling 🍫 NEOH: Manuel Zeller 🧶 OONIQUE: Boris Hardi 🎃 Pumpkin Organics: Florian Schnau 👓 Klarsicht.online: Gabriela Čolić & David Gevorkian 🌿 mybacs: Sophia Scheurer 🐯 Tiger Media International GmbH: Julian Wagner & Jendrik Voss Thank you Julia for organizing the event and we can’t wait to meet you all again! 👏

We are proud to be featured in the latest Accelerator Guide by Foundersphere.io. As a dynamic platform, Foundersphere connects and supports entrepreneurs, creating a vibrant community that fosters innovation and collaboration. Their Accelerator Guide is an essential resource for #startups seeking the ideal #accelerator program. And as one of the leading accelerator programs in Germany and Austria with a particular focus on early-stage B2C start-ups, we are happy to be part of the guide. This comprehensive guide provides an in-depth look at over 70 accelerator programs across Germany, complete with expert articles and statistical analyses. It empowers founders to make well-informed decisions, offering valuable insights into current trends. These include the growing integration of #AI and machine learning in accelerator programs, the crucial emphasis on diversity and inclusion, and the emerging significance of industry-specific accelerators. Take a look at the Accelerator Guide and learn how exactly we are committed to supporting start-ups with a scalable #B2C model in DACH and TV-readiness to take the next big leap on their growth journey.

Knit anywhere, at anytime and with anyone – The World Wide Knit in Public Day 🧶🌍 This weekend, the World Wide Knit in Public Day took place. This special day isn't just about yarn and needles, it's about community, creativity, and sharing passion. The global event, founded in 2005, encourages knitters to come together in public spaces to break the stereotype of knitting as a solitary, indoor activity. It's a day to connect, create, and inspire! One #startup has recognized the creative and connecting potential of knitting also outside of this special day. We at #SevenAccelerator are happy to work with a portfolio partner known for its unique approach to knitting – OONIQUE. The company was founded in 2020 and since then is revolutionizing the #knitting world with its unique business model, offering customizable, high-quality knitting kits that cater to both beginners and seasoned pros. Their mission? To make knitting more accessible, personalized, and enjoyable for everyone. OONIQUE’s innovative approach allows customers to design their own knitting kits online, selecting their preferred size and color. This customization not only empowers knitters to create something truly unique but also ensures they have all the tools they need to succeed. Their kits come with detailed instructions and video tutorials, making it easy for anyone to pick up knitting, no matter their skill level. Moreover, the Munich-based start-up is dedicated to #sustainability. They source eco-friendly materials and promote mindful consumption, which aligns with the values of today’s environmentally conscious consumers. This commitment not only helps reduce waste but also supports ethical production practices. We have been working with OONIQUE since 2022. There have been a number of joint successes and milestones along the way. For example, OONIQUE’s TV campaign has boosted them to become one of the best-known online knitting/wool-companys. Recently, we converted our media investment in company shares and thereby took the next step in our shared journey. We’re looking forward to what’s yet to come! Boris Hardi, Johanna Jacob and the whole Oonique team, keep up the good work!

We are delighted to introduce our first SevenVentures Pitch Day 2024 jury member! 🎉 We are thrilled to welcome Alexandra Szarmach, Chief Human Resources Officer at flaconi, to our #PitchDay jury for the first time. Alexandra brings a wealth of experience from top brands like Sephora and Nestle Nespresso. At flaconi – one of ProSieben Sat.1 Group’s biggest and most successful shareholdings – she is responsible for developing a motivating and appreciative company culture for the more than 700 employees from over 60 nations. Her dedication to female empowerment and supporting young brands is truly inspiring. Welcome, Alexandra! We look forward to your insights at the New Com Summit on October 15th. (Applications open soon - stay tuned!) We interviewed Alexandra about her role and what she’s looking for from start-ups. 1. What is your connection to the #startup world? Are you yourself an investor, or simply passionate about developing young brands? As Chief Human Resources Officer, I am genuinely passionate about young talents. Our role as an e-commerce player is to support innovative ideas and young, ambitious entrepreneurs. On top of that I am always seeking ways to especially empower female talents and get connected with them. Either through mentoring, as their coach or just by encouraging them to keep on working on their projects. I have worked in different companies with a strong start-up flair & mindset and always loved the energy, hands-on mentality and high level of commitment from teams to push their idea to a blooming business. 2. What are you most looking forward to at SevenVentures Pitch Day 2024? Are there any current start-up trends or innovations that you are super excited about at the moment? I am very excited to meet the people behind the ideas and start-ups and to learn more about their journey and vision. Business wise, I am very interested in everything around AI. I would also love to see some female power on stage and in the finale. 3. What in your opinion marks out a successful start-up pitch? I am very curious to hear the story behind the start-ups, so that we can get to know the entrepreneurs and the persons behind, what drives them and why do they believe in their idea. I would love them to let us experience why they are so passionate and convinced about their idea, not just by numbers but also by sharing their vision and journey behind their company in a captivating way. My message to all participants: Get straight to the point & don't forget to enjoy the moment! 4. And lastly - what do you want to see from a Pitch Day winner? I wish to see a great mindset and commitment as well as a disruptive product that appeals to the customer. Thanks Alexandra! See you at SevenVentures Pitch Day on 15th October! #entrepreneurship #startups #venturecapital #pitchcompetition

A few days ago, our colleagues Christian and Michael attended #Cashwalk Munich. At this event, 28 hand-picked #startups met 55 top investors. This 1:2 ratio of start-ups to VCs assured high-quality pitches, discussions, networking, and partnership opportunities. At the pitch event, start-ups were able to present their ideas in four different categories: 💡Digital & Consumer Innovation 📈Business & Enterprise Tech  🌱Deep & Climate Tech 🩺Health   Each company had only 3 minutes to impress the jury, consisting of #VC experts, and secure early investments. Christian was part of the jury in the field “Digital & Consumer Innovation”. Alongside colleagues from HV Capital, Acton Capital, CK Venture Capital GmbH, and Wessel Management GmbH, among others, he got to see pitches from a range of exciting start-ups within this field. Our team was impressed by all the innovative ideas. Congratulations to the winner in the category "Digital & Consumer Innovation", Paul Pizzinini (Off). Furthermore, we really enjoyed the great conversations and discussions with founders and other investors next to the official pitches. We had a great time at Cashwalk! Thank you to our partner Start2 Group and especially to Andreas Keilhacker for getting us involved. We’re looking forward to the next edition in two weeks in Berlin. 🚀 📸: Cashwalk, Start2 Group

Meet Christian at Cashwalk! 🎉 On May 21 our Investment Manager Christian Meidl (geb. Pürzer) will be part of the jury at Start2 Group's Cashwalk #event in #Munich and once more in #Berlin on June 3! #Cashwalk by Start2 Group describes itself as the premier event for #startups and #investors that look for elite investment connections to accelerate their business success. As a unit of SevenVentures our aim is always to identify talented #founders and startups at an early stage and help them become category leaders in their respective market segments through our extensive media volume and operational support. We are the ideal sparring partner if it comes to develop #earlystage B2C enterprises with mass market-ready products and services in the DACH region. Cashwalk affords its participants exclusive access to a top selection of early-stage startups from their #ecosystem and a stage program of 30 pitches. Christian and we are looking forward a lot to seeing you there. Fellow investors can still apply here: https://lnkd.in/d8UHMkHS

📣 Spread the word: As SevenVentures already announced, you can also find us in Berlin and Alex and Pauli can’t wait to meet you there! 🎉 What’s happening? On 𝗠𝗮𝘆 𝟭𝟲, 𝟮𝟬𝟮𝟰 we’re hosting our first 𝗕𝗲𝗿𝗹𝗶𝗻 𝗢𝗳𝗳𝗶𝗰𝗲 𝗛𝗼𝘂𝗿 with our Investment Director Alexander Krauße and our Media Investment Associate Luca Pauline Paeschke. It’s an exclusive opportunity, where our two colleagues offer a 30-minute one-on-one consultation to #founders or CMOs of 10 selected #B2C #startups. 💌 Who’s invited? We encourage all start-ups to apply that meet the following criteria: • B2C/Consumer focus  • From Seed to Growth  • Active in DACH  • Ready for mass media 🙌🏼 How can I join? Follow the link in the first comment to pre-register and apply. If you and your start-up get selected, we will provide you with a time suggestion. 👉🏼 Sounds exciting? Then apply now and don’t miss out. We’re looking forward to meeting you and discussing your business and ideas.