Shyne

Our hair expert and colleague Simone Erl was interviewed by the magazine myself on the topic of 'hair growth.' ✨ You can read the article here: https://lnkd.in/eExy-yUr

Keratin Color x PR This week, our CEO Richard Fähnle and the PR manager Anna-Lena Lubitz visited top beauty journalists in Hamburg for desk-side meetings, introducing them to our latest innovation: The Keratin Color. SHYNE Keratin Color is more than just a hair color – it’s setting a new category and is exclusively available at dm-drogerie markt Deutschland. Designed to nourish and protect hair with the Keratin Glow Shot, it offers vibrant, long-lasting, and incredibly shiny color while keeping hair and scalp healthy and strong. It was a pleasure connecting with some of the industry’s leading voices in beauty, sharing insights, answering questions, and getting their valuable feedback firsthand. We can’t wait to see our Keratin Color in the German lifestyle and beauty magazines. ✨ A huge thank you to the amazing journalists who welcomed us! #KeratinColor #PR #Desksidevisit #Journalism

SHYNE goes dm-drogerie markt Deutschland! 🚀 We are super excited to announce that SHYNE has officially launched its first product— the Keratin Color — exclusively in the renowned German drugstore dm! Our Keratin Color line is more than just a hair dye. It’s a range of nine different premium colors and a nourishing keratin glow shot designed to protect and revitalize your hair, while delivering vibrant, long-lasting color. We’re passionate about helping to express your individuality with healthy, shiny hair – and now, it’s easier than ever to find our products in dm stores across Germany! ✨ Check out our nine colors at your nearest dm store! https://lnkd.in/ePdjazsJ #SHYNE #ProductLaunch #KeratinColor #dm Richard Fähnle

Is SHYNE going offline? 🤔 https://lnkd.in/eJtBh97G

Cheers!🥂 A Summer Night with the Shyne & Pomélo+Co. Team Last week, we had a memorable dinner for the incredible SHYNE & Pomélo+Co. team during our onsite week. It was an evening filled with laughter, great food at Night Kitchen Berlin, and meaningful conversations, all set against the backdrop of a perfect summer evening. The hard work, creativity, and resilience that the team has shown in recent times have been nothing short of extraordinary – the night was the perfect opportunity to celebrate that and simply enjoy each other’s company outside of the daily grind. Here’s to the continued success of our team (stay tuned, there is something huge coming 🚀) and to many more celebrations ahead! 🍾 #CelebratingSuccess #EmployeeIncentive #CompanyCulture Richard Fähnle

Exciting Team Growth! 🚀 Today we want to introduce three new talents who have joined our team in the past weeks: 🎉 Yusnely Schneider-Negret Cruz is our new Influencer Marketing Manager for the German market. Yusnely’s expertise and innovative approach will be instrumental in strengthening our influencer partnerships across Germany. 🎉 Uliana Chervona joins us as a working student in Influencer Marketing and focusses on TikTok cooperations to expand SHYNE's visibility on other socials and supports us with content creation. 🎉 Nawel Zourrii has come on board for our sister brand Pomélo+Co. as an Influencer Marketing Manager for the French market. With Nawel's deep understanding of the French market, we’re excited to see our presence grow even further in this country. We are looking forward to seeing the incredible impact they will make. 🌟 #SHYNE #Pomélo #InfluencerMarketing #TeamExpansion  Richard Fähnle

Celebrating Friendship and Success! Did you know that yesterday was International Friendship Day? Therefore, we’ve teamed up with our sister brand Pomélo+Co. and crafted a unique campaign that celebrated the essence of friendship while driving sales growth. 🤝 Here’s how we did it: The Collaboration ⏺ Special Discounts and Cross-Promotion: We announced special discounts through each other’s newsletters, effectively reaching a broader audience and driving sales. ⏺ Social Media Campaign: Engaging content and user-generated posts showcasing both our product ranges that reached a wider audience. ⏺ Homepage Campaign: With banner on our homepage, we have highlighted the cooperation and amplified our messages. The Results ⏺ Increased Sales: Both SHYNE and Pomélo + Co. experienced a boost in sales, with a combined increase of 12% compared to the non-promotion days at no media cost. ⏺ Brand Visibility: Our campaign garnered widespread attention, resulting in a 8% increase in social media engagement and a substantial rise in new followers. This collaboration exemplifies the power of our partnership with Pomélo + Co. in creating meaningful experiences for customers and driving business growth. We are excited about future collaborations that continue to celebrate special moments and delight our customers. #SHYNE #Pomélo #FriendshipDay #CollaborationSuccess #SalesGrowth #BrandPartnership Richard Fähnle

#HIRING! Join our Product & Growth Marketing Team as a Working Student 🎉 Are you passionate, creative and want to get to know the world of marketing? And are you currently enrolled in a bachelor's programme with focus on marketing, media or communication, from the fourth semester onwards? If so, we'd love to receive your application! https://lnkd.in/en2ntCtd

SHYNE goes AI! See what our CEO Richard Fähnle has to say about hair care and AI here: https://lnkd.in/e_F7H6kk

SHYNE goes K5 - Future Retail! The K5 Future Retail Conference took place in Berlin over the last two days – the leading event for digital commerce. In addition to a large exhibition area for service providers, it offered visitors many opportunities for mutual exchange, networking, and exploring the latest trends in the retail and e-commerce industry. We were especially excited to experience: ✨ Insightful discussions on the future of retail ✨ Talks by Tarek Müller (Co-Founder of AboutYou), Bastian Siebers (CEO of Flaconi), and Rickard Lyko (Founder of Lyko.com) ✨ Discovering cutting-edge technologies ✨ Networking with fellow industry professionals See you next year, K5! #K5 #SHYNE #RetailInnovation #Ecommerce #Networking #FutureRetail  Richard Fähnle