Talon.One

See you next week at DMEXCO - Digital Marketing Expo & Conference? We have a whole host of exciting side events planned, and we’d love to see you there. Catch up with the Talon.One team and the latest innovations in the incentives space by registering below - swipe through to see our full schedule👇 Register here: https://hubs.li/Q02K31FH0

🗣️💸 Let’s talk about promotions profitability. We’ve all seen the “20% off your first order” campaigns, or flash sale site-wide discounts. But this kind of extreme discounting erodes margins and puts increased pressure on businesses to achieve higher sales volumes. Case in point: the table below looks at the sales uplift needed to maintain profits at various discount & margin levels 📈 Instead, promotions should be treated as strategic investments to guide your customers where you want them to go. That’s why forward-thinking brands are moving away from blanket discounts, towards targeted incentives based on past transactions and other user data. Our latest blog post looks at where to start to move beyond a basic promotions strategy - and gives 5 best practices to eliminate unnecessary discounts. Find the link in the first comment.

🏜️✨ Let's talk loyalty in Las Vegas: We're excited to be sponsoring Forge, Braze’s premier user conference this September! We have a full schedule of activities planned, including: 📈 Book a meeting or visit us in the Alloys Alley, where our experts Allie Isaac, Carter Refo, Maria Tomsovic and Sean Reuter will be on-hand to share the loyalty strategies that will help you protect margins and drive business growth. ⛳️ Wind down after a full day of conference content by joining us at the iconic Topgolf Las Vegas. 🎤 On the list for the Palladium Executive Lounge? Join us for a special fireside chat with a Talon.One customer and loyalty veteran - more details coming soon 🤫 Register for the activities here: https://hubs.li/Q02NNdQ90

Points, perks, and the perfect chicken sandwich 🐔 For this month's Loyalty Leaders, we're looking under the hood of Chick-fil-A-One - Chick-fil-A Restaurants's loyalty program that now counts over 50 million members. See how Chick-fil-A puts a customer-centric rewards strategy at the heart of their program, and the takeaways you can apply to your loyalty initiatives. 👉 Learn more here: https://hubs.li/Q02NnjW20

⏱️🔧To wrap up season 2 of MACH Minutes, we have Casper Aagaard Rasmussen - Global SVP at Valtech and President at the MACH Alliance. MACH Minutes is our interview series looking at the benefits of MACH architecture and how the MACH Alliance is pushing the movement forward. Casper joins us to discuss all things MACH and Total Cost of Ownership - and why TCO needs to become a team-wide effort to make sure companies are maximizing value. Watch the video below, then head over to our MACH Alliance page to catch up on the other interviews in the series: https://hubs.li/Q021q3xt0 #MACHAlliance #MACH #composablecommerce

Loyalty leaders: Mark your calendars for our upcoming webinar with Harry Rosen and Orium. This webinar will take you behind the scenes of how top retailers like Harry Rosen are turning customer data into personalized experiences that drive engagement and retention. Together with Danielle Wyllie, Kailey Holmes and Shaunna Bruton, we’ll look at how to leverage your loyalty program as a continuous data source for improving customer engagement - and how to put those newfound insights into practice. 🗓️Date: September 18, 2024 ⌚️Time: 11:00 AM ET Save your spot here: https://bit.ly/3yeI2Eg

Struggling to scale your agile practices? Organisational structures hindering your ability to pivot? Access our on-demand masterclass to learn how Team Topologies and MACH help you embrace agility from all angles. Hosted by EE, and sponsored by Talon.One, Grid Dynamics, NewStore, Inc. and commercetools, the masterclass was led by Matthew Skelton. Co-author of the book Team Topologies, and CEO of Conflux, his book has been named a “must-read for anyone in a technical leadership role”. Check out the highlights below, and then catch up on all the content here: https://hubs.li/Q02K391n0

💡📈 5 best practices for building personalized, engaging incentives that boost P&L. Promotions don't need to be a sunk cost for your business. In fact, the best marketing teams recognize that promotions are a hugely strategic channel, and can create huge value for your company. Learn how to transform your discount strategy in our latest blog post: https://lnkd.in/dEqaCh5h

Excited to be teaming up with our wonderful partner Braze for a whole series of side events at DMEXCO - Digital Marketing Expo & Conference 2024! Join us on our DMEXCO roadshow to: 🔍 Get a free consultation on your current incentives strategy by meeting the Talon.One and Braze teams at Hall 07 | The Power of MACH stand D - 031. 🍳 Kick off the conference in style with our VIP champagne breakfast, on the 28th floor of KölnSKY, hosted by Talon.One, Braze and Deloitte Digital. 🛥️ Escape the hustle and bustle of the congress centre and meet us aboard the Rhine Roxy for cocktails, networking and a stunning sunset view. Find more info and sign-up options here: https://hubs.li/Q02K31FH0

Documentation can make or break your experience working with a vendor - so we're taking a moment to celebrate our docs, with feedback straight from our G2 reviews ✨🫶 Thank you to all our wonderful clients who have left their reviews, and to the Talon.One docs team for making this possible! Keen to contribute to our best-in-class documentation? We're currently hiring for a technical writer to join the team - apply here 👉 https://hubs.li/Q02LGXYg0