TERRITORY Influence (Bertelsmann Group)

𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐒𝐚𝐥𝐞𝐬 𝐰𝐢𝐭𝐡 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 🛒 Black Friday is no longer just about big discounts—it's a strategic opportunity for brands to connect with consumers and drive sales. 🎯 In today’s competitive market, standing out requires more than just promotions. That's where Influencer Marketing comes in! 45% seek out product recommendations from influencers during Black Friday. 💡 Leveraging the trust and reach of influencers can help brands cut through the noise and deliver authentic messages that resonate with their target audiences. Want to know how to maximize your Black Friday sales with influencer marketing? Check out our last article and have a look at the full consumer insights report 👉 https://lnkd.in/dqu-zKJA #BlackFriday #InfluencerMarketing #SalesStrategy #DigitalMarketing #BrandAwareness

The world’s leading businesses are turning to TikTok creators to build brands and sell products. Thanks to a vast and highly engaged user base, the authentic and trusted voice of its #creators, its effective marketing opportunities, and its innovative content formats, TikTok has become an increasingly pivotal platform for marketers. In fact, more than one quarter of brands now list TikTok as the most integral platform for #influencermarketing. But which brands are winning on TikTok, and how are they doing it? CreatorIQ analyzed the top 100 brands on the platform—as measured by Earned Media Value during the last 12-month to understand which strategies and metrics correlate with success. Key findings & highlights: 💎 The authenticity associated with TikTok creators makes them particularly adept at driving engagement. ⏳ When evaluating creators, prioritize those who continue posting about your brand over the long term. 📌 Partner with creators who demonstrate a natural affinity to your products or are organically posting about your brand’s vertical. ❤️ The top brands don’t just focus on follower count—they partner with authentic creators with a track record of engaging the right audiences. so what are the top20 brands that have mastered earned media on TikTok? congratulations to all my friends and many TERRITORY Influence (Bertelsmann Group) clients at Amazon, National Basketball Association (NBA), National Football League (NFL), SEPHORA, Fortnite, Mattel, Inc. Target, Bloom Nutrition, Walmart, Apple, LTK, The Walt Disney Company, Ulta Beauty, Netflix, Ultimate Fighting Championship, Rare Beauty, Major League Baseball (MLB), Costco Wholesale, L'Oréal and E.L.F. BEAUTY

🚀 15 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐢𝐧 𝐒𝐦𝐚𝐥𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦𝐬!    We are thrilled that our Global Executive Rafael Schwarz was selected to contribute a valuable tip to the new Forbes article! Here are the first six tips (out of 15 😉 ) to help you make the most of your resources:      1. Set Clear #Goals 🎯: Define clear and measurable objectives to focus your efforts.   2. Prioritize High-Impact Activities ⚡: Focus on activities that have the greatest impact.   3. Leverage #Automation 🤖: Use automation tools to save time and resources.   4. Outsource When Necessary 🛠️: Outsource specialized tasks to lighten your team's workload.   5. Create a #Content Calendar 📅: Plan your content in advance to ensure consistency.   6. Focus on #Quality Over Quantity 🏆: Produce fewer but higher-quality pieces of content - 𝘛𝘪𝘱 𝘧𝘳𝘰𝘮 𝘙𝘢𝘧𝘢𝘦𝘭 ...and many more.    Find the link to the full article with all 15 tips in the comments below.👇    💡 Which of these tips will you implement first? Share your thoughts and experiences in the comments! #marketingstrategy #marketingtip #agency

𝐇𝐚𝐩𝐩𝐲 𝐅𝐫𝐢𝐝𝐚𝐲, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! 🎉 Let's wrap up the week with an inspiring #testimonial from Ana Recio Hernández at Quicesa from Spain. Thank you, Ana, for your trust and partnership. We loved the challenge of promoting Sanicentro's innovative range and pushing our creative boundaries to deliver an outstanding campaign.  🚀✨ 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐛𝐮𝐳𝐳 𝐟𝐨𝐫 𝐩𝐥𝐮𝐧𝐠𝐞𝐫𝐬 𝐮𝐬𝐢𝐧𝐠 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐚𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤 𝐰𝐢𝐭𝐡 𝐧𝐚𝐧𝐨 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬? 🤔📲 Discover the full campaign details here: https://lnkd.in/eucsuTVK #HappyClient #BestCases #InfluencerMarketing #HomeCareCampaigns #NanoInfluencers

Are AI powered, virtual influencers generating better engagement rates than traditional human creators with their brand endorsements? AI technology has already brought some dramatic changes to #creatormarketing - none more than the advent of AI influencers - virtual beings who look, sound, and post just like human beings. The rise of AI powered #influencers is intriguing to brands, but also triggers some fundamental questions: if a #creator is entirely fictional, can they still inspire the same emotional bond with their followers? And can brands still expect the same results they normally see from campaigns with human #creators? To answer these questions, CreatorIQ analysed recent #influencermarketing campaigns where global brands collaborated with 4 famous AI influencers: Aitana Lopez (319.2k followers on Instagram) collaborating with OLAPLEX, Victoria´s Secret , BALENCIAGA, Fortnite, Nike and Patagonia. Imma Gram (388.5k followers on Instagram) posting about Coach handbags. Lil Miquela (2.5M followers on Instagram) endorsing the new all electric BMW iX2. Noonoouri (450k followers on Instagram) collaborating with Warner Music Group on Instagram, YouTube and TikTok. The team at CreatorIQ found that content from #AI and virtual influencers tends to garner lower Engagement Rates than content from human influencers. In fact, campaigns tend to perform similar to celebrity endorsements: a small percentage of a large follower population like, comment, and share these influencers’ content, while most #socialmedia users look on in curiosity. For now, the aesthetics and posting styles established by human #creators remain the surest source of authentic engagement on social media.

#𝐀𝐰𝐚𝐫𝐝: 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐚𝐭 𝐭𝐡𝐞 𝐒𝐚𝐥𝐮𝐝 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 𝐆𝐚𝐥𝐚 𝐢𝐧 𝐒𝐩𝐚𝐢𝐧! 🏆🎉 We are thrilled to announce that our Territory Influence team in Spain has brought home not one, but TWO prestigious awards from the Salud Festival! 🏆🎉 Representing us at the gala were Marta Soria Carro, Adriana Manzanares, Sergio Morago Martínez, and Marta Cascajo, who proudly accepted the awards for our outstanding achievements in the following categories: 🌟 Best use of message in social media campaign in healthy living: ‘Real talk to break taboos about bloating with Coligas Fast’ - Aboca España 🌟 Best social media campaign strategy in food: ‘Your favourite season with Hero’ - Hero Group A huge congratulations to our incredible clients, Aboca España and Hero Group, for their unwavering collaboration and trust in our vision. These accolades underscore our unwavering dedication to crafting innovative and influential campaigns that connect deeply with consumers and spark meaningful dialogues. Thank you to the SaludFestival for this esteemed recognition. We are more inspired and motivated than ever to continue creating work that makes a difference. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐨 𝐦𝐚𝐧𝐲 𝐦𝐨𝐫𝐞 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐚𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞! 🚀 #AwardWinningAgency #SocialMediaExcellence #DigitalMarketing #SocialMediaStrategy

We're #hiring a new Influencer Marketing Specialist CZ&SK in Budapest. Apply today or share this post with your network.

𝐈𝐭'𝐬 𝐭𝐢𝐦𝐞 𝐟𝐨𝐫 𝐚 #𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥 💬 Big thanks to Agnieszka for sharing her incredible #influencermarketing journey with us! 🙌 Ending the week on a high note with this amazing feedback from our valued client. We cherish every moment of working with you! 😊 Curious to explore the world of influencer marketing with us? Don't hesitate to reach out 📩 https://lnkd.in/eySVryd2 #influencermarketing #campaign #digitalmarketing #humanizemarketing

#𝐀𝐫𝐭𝐢𝐜𝐥𝐞: 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐏𝐞𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬: 𝐀 𝐍𝐞𝐰 𝐄𝐫𝐚 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 🐾 Did you know that pet influencers are shaking up the digital landscape and driving major engagement for brands? From playful puppies to majestic cats, these furry stars are not only melting hearts but also making waves in marketing! 📈 In a world where pets are treated like family, it’s no surprise that brands are tapping into the emotional connection we have with our animals. Pet influencers are now key players in boosting brand visibility, creating authentic content, and reaching a wide, diverse audience. Curious about how this growing trend can elevate your brand? 🐕🦺🐈⬛ Check out our latest article on The Rise of Pet Influencers—packed with insights, tips, and real case studies to help you get started in this booming space! 👉 Read the full article here: https://hubs.la/Q02TF5-f0 #PetInfluencers #DigitalMarketing #SocialMediaTrends #BrandStrategy #PetLovers #InfluencerMarketing

🎯 Success for Spontex with the Gratt’&Flex campaign led by Territory Influence! We’re proud to have supported Spontex in a highly successful influencer campaign that exceeded expectations: over 2.7 million impressions, 33,000 offline contacts, and a product recommendation rate of 99%! 💪 By mobilizing 250 influencers and creating authentic content, we reached thousands of consumers and significantly boosted awareness for Gratt’&Flex. A big shoutout to our team and the influencers for their amazing contributions! 🎉 Check out the entire story: https://lnkd.in/eN9Nptar #InfluenceMarketing #casestudy #humanizemarketing #SocialMedia