tml Partners

The CMO Report: Shaping the Future of Global Marketing Leadership We recently launched the second edition of The CMO Report, which showcases insights from marketing leaders from some of the world's most ambitious companies. Watch how our panel of Chief Marketing Officers are tackling: 🔸 AI strategy and innovation 🔸 Driving responsible growth 🔸 Shaping diversity and inclusion 🔸 Modern leadership and working styles 🔸 The ever-evolving role of the CMO Visit www.theCMOreport.com #marketing #CMO #marketingleadership

What does it take to drive 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 and lead teams across borders? 🌎 In the latest edition of the Global Leadership Exchange, Lee Shapcott (PGIM Quant Solutions) and Jayne Fieldhouse (RBC Global Asset Management) unpack the key strategies behind driving an innovative culture behind an international remit. They delve into the challenges and opportunities of driving international growth and the role of technology in staying ahead within their sector. Watch the full interview here: https://lnkd.in/e5ycDzn8 #marketingleadership #internationalmarketing #leadership #assetmanagement

Last chance to sign up for our AI webinar! We will dissect AI's influence on the marketing function, and how new technology can be utilised to accelerate growth. There will also be some great insights on the ethical considerations of using AI in marketing, and the skills needed for tomorrow's marketing leaders to thrive. We look forward to hearing from our panellists: Tina McCormack Beaty, David Alexander and Jodie Collins. Sign up here: https://lnkd.in/eG5mNb4r #AI #MarketingLeadership #Webinar Boathouse

As AI redefines marketing, the role of marketers is evolving into a key driver of growth. Join us for a discussion on how AI is reshaping the industry, with a focus on keeping the customer at the center of technology, implementing AI with ethical and social considerations, and understanding the skills and talent needed for marketing teams to thrive. Our expert panel includes Tina McCormack Beaty, Chief Brand & Marketing Officer at SHRM, David Alexander, Chief Marketing Officer at Everbridge, Jodie Collins, Director of Marketing Operations at Sidley Austin LLP, Charlie Green, Managing Director at tml Partners, Peter Prodromou, President of West Coast Operations at Boathouse, and Karen R. Baker, Founder & President of Boathouse. Take part in the conversation and register today: https://lnkd.in/e5ermJrb

Welcome to the second edition of The CMO Report! This edition showcases insights from marketing leaders across Europe and North America, focusing on the following challenges and opportunities currently facing the marketing industry: 🔸 AI strategy and innovation 🔸 Driving responsible growth 🔸 Shaping diversity and inclusion 🔸 Modern leadership and working styles 🔸 The ever-evolving role of the CMO Visit www.theCMOreport.com Thank you to the incredible contributors who joined us to share their insights and expertise. Alessandro Manfredi, DOVE Antonia Wade, PwC Bonnie Pelosi, MICROSOFT Chris Goodman, CROWE, NEW YORK Craig Welch, ELSEVIER Ellie Norman, FORMULA E, EX. MANCHESTER UNITED Mark Street, AGODA, BUPA Matthew Bushby, RIGHTMOVE Rory O'Neill, CHECKOUT.COM Annabel Venner, EX. HISCOX, COCA-COLA #marketingleadership #CMO

AI is transforming marketing, but are you prepared for what’s next? Join tml Partners and Boathouse on October 9th for a must-attend webinar on the evolving role of the marketing function in the age of AI. We will be joined by senior marketing leaders, including Tina McCormack Beaty (SHRM), David Alexander (Everbridge), and Jodie Collins (Sidley Austin LLP), to discuss: 🔹 AI's power in accelerating growth while keeping customers at the center of decision-making 🔹 Practical implementation and ethical considerations of AI in marketing 🔹 The skills tomorrow’s marketing leaders need to thrive in a rapidly changing landscape Spaces are limited, so please register here: https://lnkd.in/eG5mNb4r 

The brand is not only a tool for generating demand, but a tool for attracting and retaining the best talent ⭐ A strong internal brand fosters a positive company culture, enhances employee engagement, and drives performance. When employees feel connected to the brand, they become brand advocates, contributing to a unified and compelling brand narrative for clients. In our latest report, discover how marketing leaders are leveraging their brand's power to both increase demand generation and attract the best talent to take their organisation to the next level. View the report here: https://lnkd.in/eMgSWW9d This multimedia report was collated across two events with leading Chief Marketing Officers from the likes of JLL, GroupM, KMPG, DLA Piper, Cantor Fitzgerald and many more. Thank you to Jason Angrisani, Ruth Rowan, Siddharth Taparia, and Robert Wheeler for featuring in this clip. #marketing #branding #EVP

How are the leading Chief Marketing Officers finding the balance between immediate ROI and long-term brand initiatives? Our latest report, with Edelman Delta, offers evidence-based insights on the power of building a trusted brand and what this means for demand generation. Download the report here: https://lnkd.in/eMgSWW9d #chiefmarketingofficer #brand #marketingleadership

What marketing trends are we seeing as we approach autumn? 📈 According to the latest S&P Bellwether report, marketing spend has jumped nearly 40%. 💡 On average 20% of marketing budgets are being allocated to offline activity such as events. 📢 Brand-led efforts are being utilised more than ever to build awareness and engagement outside of traditional demand marketing. View more insights and current mandates here in our latest Market Wrap: https://lnkd.in/dnpsPmBR #marketing #commercial #executivesearch

We are thrilled to announce our selection as a finalist in the Lloyds Bank DE&I Champion of the Year Award at the Lloyds Bank British Business Excellence Awards 2024. We have taken significant strides in the area of diversity, equity, and inclusion, setting new standards for the marketing industry. Through the launch of our nationwide DE&I Survey for marketing and communications, the largest of its kind, we have enabled our clients to transform their talent strategy with precision. We look forward to sharing more about our DE&I work in the coming months. Read more here: https://lnkd.in/e_9GsA3V #diversity #equity #inclusion #DEI