Transmission

2023 was fun... #ThrowbackThursday

🌟 Reflecting on the 2024 Global ABM Conference 🌟 Last week, our VP of Global Strategy, Barry Richards, and our Global Go-To-Market Strategy Director, 🎯Ashley Evans, attended the Global ABM Conference in London. Here are five takeaways from the event: 🎯 Senior leadership buy-in a must Ryan Almond from Henkel stressed that trust from senior leadership is required to align ABM goals with broader business objectives, with “soft skills” integral to securing executive buy-in. 🎯 Creative risks and strategic collaboration cut through the noise Sally Croft from Ericsson shared their ambitious ‘Make It Memorable’ campaign, which leveraged ABM and AI to cut through the usual B2B noise. Sally made a particularly compelling case around transforming constraints into creative opportunities. In her words, “You don’t have the budget to be boring!” 🎯 Technology can un-silo ABM operations Claire Pitman-Massie, Marta George ACIM, and Emanuela Mafteiu from Ping Identity ran through the dreaded challenge of getting everyone on board with an ABM strategy and pointed towards technology that creates a unified view of customer data as one way to make the process less siloed. 🎯 Keep on reinventing the ABM model Orla Hennessy ☁ from Adobe shared her experience scaling Adobe’s ABM practice within the EMEA Marketing Centre of Excellence. To stay relevant, she argued, we have to continuously reinvent the ABM model and tell more integrated brand stories. 🎯 Strategic ABM depends on sales and marketing alignment Oli Hammans from EY took aim at the common challenges of strategic ABM, including resource allocation, personalisation at scale, and measurement, while underlining that success relies on sales and marketing alignment. A big thank you to the Global ABM Conference. If the diversity of thinking and discussion is anything to go by, there’s good reason to be optimistic about the future of B2B marketing. #GlobalABMConference #ABMMarketing #B2B

When you understand your future demand, long-term growth can come naturally. But how do you quantify demand that’s yet to exist? 🔮 If the majority of B2B buyers aren’t in-market today, ensuring your brand stays front-of-mind for the prospects of tomorrow is crucial for securing the profitable growth for your business. The challenge is, it’s easier said than done. That’s why we’ve created this handy guide to help you navigate how to understand your future demand, drive growth, and engage tomorrow’s buyers. We cover: 🔮 What future demand is and why it’s important in B2B 🧭 How to position your brand for future demand creation 🎯 The key steps for priming today’s out-market non-buyers ⏩ How to predict and reach tomorrow’s in-market buyers Learn more about by downloading your copy by following the link below 👇 https://lnkd.in/ekr23V-M #TransmissionB2B #GTMStrategy #FutureDemand

Struggling to show marketing's commercial impact? Don’t miss the chance to join us, Jon Evans, Dreamdata, and LinkedIn at our Breaking Barriers event and prove the business value of marketing! 👇 B2B marketers face many obstacles in their career, and none is more common than demonstrating the tangible commercial value marketing has on the business. On Thursday 21 November, ‘Breaking Barriers: Embedding a Culture of Marketing-Driven Commercial Value in B2B’ will help overcome these challenges by covering the following: ♟️ Why marketing needs to own more of your GTM strategy 💰 How to communicate the commercial value of marketing to the business 📊 The insights you need to plan for success in 2025 🎯 How to become a business-critical B2B marketer Located at Nobu Hotel London Shoreditch, it’s looking to be a fantastic afternoon packed full of insightful talks, interviews, and discussions topped off by wrap-up drinks and canapés. So don’t miss your chance! Learn more and register your interest to attend. Be quick — spaces are limited 👉 https://lnkd.in/dTuWAEcf #TransmissionB2B #B2BMarketingStrategy #GTMStrategy

We're delighted to announce our partnership with industry-leading revenue attribution platform, Dreamdata. Here's what it means for the future 🎯 Demonstrating the tangible business impact of marketing activity has been an age-old challenge for B2B marketers. Without a clear throughline between marketing spend and revenue growth, budgets come under particular scrutiny and long-term planning gives way to short-termism. That's why our new partner, Dreamdata is such a gamechanger for our agency and clients. Learn more about how the partnership helps our shared vision of elevating the role of marketing to drive increased go-to-market efficiency below! 👉 https://lnkd.in/eybK-Cbe #TransmissionB2B #RevenueAttribution #GTMStrategy

Driving sustainable long-term growth requires a clear understanding of your future demand. Don’t know where to start? We’ve got you covered 💡https://lnkd.in/ekr23V-M The 95/5 rule has already taught us that the majority of buyers aren’t in-market at any given time and that to ensure growth in the long-term, it’s important to be among a prospect’s initial consideration set. In other words, you need to be able to do more than anticipate the future needs and actions of your audience; you need to be known. But this raises two key questions that many B2B organisations struggle to answer: ❓ How can a B2B brand become front of mind for today’s out-market buyers? ❓ How can you be ready for tomorrow’s in-market buyers? In this eBook, we break down everything you need to know about understanding your future demand by providing practical steps to help shape your broader go-to-market strategy. 📗 Get your answers by downloading the guide here: https://lnkd.in/ekr23V-M #TransmissionB2B #GTMStrategy #FutureDemand

Absolutely thrilled that our ‘Turning Unsung Heroes into Impact Makers’ campaign for Schneider Electric won THREE accolades at yesterday’s The Drum Awards 🎉 Our APAC team’s inspired approach to insights gathering, targeting, and execution meant that the campaign took winning spots in all three categories it was nominated in: 🥇 Gold – B2B: Data and Insights 🥇 Gold – B2B: A.I./Emerging Technologies 🥈 Silver – B2B: Demand Generation Huge congratulations to the team for pulling together yet another award-winning campaign, and a massive thank you to everyone at Schneider Electric for their trust and collaborative efforts to make it a success! #TransmissionB2B #TheDrumAwards #B2BMarketingStrategy

Rising costs, changing buyer behaviour, and tech innovation have all impacted the B2B landscape. So, how can you drive profitable growth despite it all? On Tuesday 3 December, we’ve teamed up with B2B Marketing for a webinar exploring how B2B marketers can navigate the challenges associated with driving profitable growth in our ever-changing B2B marketing industry. Moderated by our very own VP, Global Technology Solutions, Jon Clarke alongside Pleo CMO, James Keating, we’ll cover: 💡 How to uncover signals in your data to drive operational efficiency 💡The effect of growing financial pressures on generating profitable growth 💡How to prove Marketing’s impact on revenue amid tightening budgets 💡Effective strategies to target future buyers, reduce marketing spend wastage, and increase ROI Our final speaker lineup will be announed soon so watch this space! In the meantime, learn more about our ‘Navigating B2B transformation in the age of increased margin constraints’ webinar and register to attend below. https://lnkd.in/eWWUMqqF #TransmissionB2B #B2BMarketingStrategy #GTMStrategy

Psst, our US offices are hiring across a range of vacancies 🤫 Want to help us drive the now and define the next in B2B? We’re all ears 👂 At Transmission, we’re proud to say that becoming the largest independent global B2B marketing agency in the world is a result of our people. That’s why we’re looking for talented and inspired individuals across Paid Media, SEM, and Project Management to join our US offices. Want to learn more? Check out our open vacancies here: https://lnkd.in/dY9yd2wg #TransmissionB2B #WereHiring

All connections in good old Blighty, get yourself to our event in London. One not to be missed!