UNICEPTA

🌍 Sports as Catalysts for Change Our latest study, in collaboration with Sport Positive, explores how different sports contribute to global conversations on #Sustainability and examines their social impact. While football dominates media coverage, smaller sports like sailing and motorsport have shown impressive reach on sustainability topics. Cricket also stands out by creating meaningful engagement around #GenderEquality and climate initiatives. 🔍 What lessons can sports organizations take from these findings? How can partnerships, like the Clean Water Sports Alliance, help maximize the impact of these essential messages? Dive into the full findings and see how sports are shaping vital societal conversations. Access the full report here: https://lnkd.in/e7MSY2DU #listentotheworld #insights

📊 Could the #Democrats’ response to #Republican attacks on immigration have turned the tide of debate in the final stretch? Our latest report reveals a shifting narrative following the September 28 visit by Kamala Harris to the southern border. As criticism mounted against her record as the “border czar”, her campaign adopted a strategy of offense as defense, focusing on the Republicans’ veto of the Bipartisan Border Security Bill. This move seemed to reframe the #immigration debate in her favor.    Here’s what we found in the data: 💡 Republicans saw immigration topics dominate 16 of the last 21 days on X/Twitter. However, Harris’ “best defense is a good offense” strategy led to a spike in pro-Democrat engagements on this issue, particularly during the October 2 Vice-Presidential debate. 💡 Pro-Republican influencers, including Tucker Carlson, continue to push anti-immigration narratives. However, the Democrats’ engagement is rising as Harris and her team shift attention back to policy issues like the border bill. 💡 Abortion, once a key point for Democrats post-presidential debate, has seen a steep drop in focus as immigration now overshadows it. JD Vance's fact-checking blunder during the debate further fueled the Democrats’ counterattack on immigration. With the 2024 US election heating up, immigration is set to remain at the forefront of the conversation. Download the full report to get more insights into how these media narratives are evolving as we approach election day: https://lnkd.in/e6hYrxkG #insights #MediaAnalysis

🚨 Our #CEORanking has just been published in the Frankfurter Allgemeine Zeitung, showcasing the #DAX40 CEOs with the greatest media presence for Q3 2024. 🏆 Oliver Blume, CEO of Volkswagen & Porsche AG, reclaims the top spot, driven by Volkswagen's comprehensive restructuring and future-defining changes. 💼🔧 His decisive actions have sparked significant media attention, underscoring the scale of transformation at Europe’s largest automaker. In second place, Armin Papperger, CEO of Rheinmetall, remains a prominent media figure, partly due to an assassination attempt allegedly linked to the Russian state, as reported by the media. He is successfully balancing growth and geopolitical challenges. 🔍 With Rheinmetall’s financial success and strategic global position, Papperger continues to make waves across industries. Ola Källenius, CEO of Mercedes-Benz AG, returns to the top three, despite facing headwinds in the Chinese market. His leadership through adversity has kept Mercedes at the forefront of discussions on the future of automotive innovation. 🌐⚡ UNICEPTA analyzed 1,757 articles from 116 German and international sources between July and September 2024, measuring media visibility and #influence. Curious to see who else made the Top 10? Click the link in the comments to find out! #MediaIntelligence #Leadership 

🌟 Celebrating Excellence at the #PRWeekAwards 2024! 🌟   We had an incredible time at this year’s PR Week Awards, held at the iconic Grosvenor Hotel in London. The award presentation was hosted by #Rylan, the well-known TV presenter and host of the UK’s Eurovision coverage, adding his signature charm to an already unforgettable evening. Over 750 attendees, from PR agencies to in-house teams, gathered to celebrate the best in the industry.   UNICEPTA was proud to sponsor the In-House Team of the Year Award, where BUPA Global, India & UK took home the top prize for their creative and impactful campaigns. Huge congratulations to them and all the nominees, including American Express, Deloitte, Emma – The Sleep Company, and Sage!   Our UNICEPTA team was thrilled to be there, with great company from Paramount and DS Smith joining us at the table. Special shoutout to our UNICEPTA attendees: Tom Marshall, Tim Zecchin, Rachael Barker, Amy McManus, Luca Stock, Oliver Nash, James Rogan, and Jon Green.   #PRExcellence #UNICEPTA #InHouseTeamOfTheYear #BUPA #PRIndustry

What a Year of Sports Excellence! As the world comes together for monumental sports events like the #Paris2024 Olympics and the #EURO2024 in Germany, UNICEPTA has been living its own sporty year! Our incredible team laced up their running shoes not once, but three times: we kicked off the year with the #filakoeln in May and recently took part in both the B2run Cologne and the Generali Köln Marathon (team relay) – where our team spirit and #resilience were truly put to the test. Despite the pouring rain and challenging conditions at the B2Run in RheinEnergieStadion, our colleagues persevered, showcasing their unwavering commitment to teamwork and collaboration. This determination powers not only our work but also strengthens the close-knit community we’ve built within UNICEPTA. And we’re proud to say that both of our teams 🙌 shoutout again to the Media Mavericks and the Trend Trackers 🙌 conquered the #KoelnMarathon relay, covering the entire 42 kilometers and finishing strong! 2024 has been a year of great challenges and even greater achievements. We’re proud of every one of our runners who exemplified the true UNICEPTA #TeamSpirit. 🏅 How have sports or teamwork inspired you this year? Let’s hear your stories in the comments! #listentotheworld

🚨 REPORT: Beyond the field: The influence of sport on sustainability and social change 🤝 In collaboration with UNICEPTA, this report uncovers how the influence of sports is manifesting online, particularly around sustainability and community matters. Research from digital conversations surrounding 10 major sports in the last year provided insights to the questions: ❓ What level of influence do sporting organisations and athletes truly have? ❓ How can that influence be further leveraged for good across society? ➡️ Read the full report here: https://lnkd.in/e5nCqdGu #sportpositive #greensports #sportsforclimateaction #UNICEPTA #communityimpact #socialimpact

🗳️ Politics & Media: Key Insights from the Recent German State Elections and Media Visibility In today’s world, where #communications and politics are closely interconnected, it’s critical for #corporatecommunication professionals to monitor political trends and engage stakeholders effectively. The recent state elections in Thuringia, Saxony, and Brandenburg highlighted how vital #mediavisibility is for success. In the latest issue of prmagazin, Wolf-Dieter Rühl, Head of Research Services at UNICEPTA, offers an in-depth #MediaIntelligence analysis on how media attention shaped the election outcomes. 📈 Our findings reveal that media exposure can significantly drive public discourse, directly influencing results. For #communicationsleaders, these insights underscore the importance of tracking media’s impact on both political and corporate strategies. Note: The prmagazin and our analysis are available exclusively in German here: https://lnkd.in/eDjucrf4 Get your copy today to discover how media shaped the 2024 elections! 🌟

🌍 Sport’s Influence on #Sustainability and #SocialChange: New Insights from UNICEPTA ⚽🌱 Sport holds a unique position in society, with unparalleled global reach that extends far beyond the playing field. From grassroots initiatives to elite-level competition, the influence of sport on key issues such as sustainability, biodiversity, and social justice is both profound and complex. In collaboration with Sport Positive, our latest analysis dives into the digital conversations surrounding 10 major sports over the past year. This report uncovers how the influence of sports is manifesting online, particularly around sustainability and community matters. 📊 Key Findings: Football leads in terms of volume, reach, and engagement, outpacing even major global crises. Sailing and Motorsport excel in average engagement on sustainability topics, despite lower content volumes. People are more inclined to engage with sport-related content than socio-political issues, showcasing the power of sport as a medium for impactful societal discourse. 📈 Key Takeaway: Collaboration across sports and strategic partnerships are incredibly powerful tools to amplify key messages. Whether it’s #climateaction, #communityimpact, or social issues, sports can unite diverse audiences in meaningful ways. 💡 Want to learn more? Our white paper explores how sports can further leverage their influence to drive positive societal change. Download it for free and deep-dive into the full analysis! https://lnkd.in/eDBRYYMa   #SportForChange #SportPositive #SportPositive24 #greensports #sportsforclimateaction #UNICEPTA #MediaIntelligence 

📊 Could the #Republicans’ bold “pet-eating migrants” claim have been a deliberate strategy to shift the debate? Our analysis suggests this might be the case. During the #TVdebate against Kamala Harris in September, Donald Trump’s controversial comment about “pet-eating migrants” seems to have effectively diverted attention away from the more contentious abortion debate. Instead, the focus shifted to immigration, where Republicans hold a stronger position—particularly with Harris, responsible for border control as Vice President, in the spotlight. As the #USElection2024 approaches, media narratives are evolving rapidly, with migration, abortion, and other key topics gaining momentum post-presidential debate. Our analysis reveals that migration remains a central focus for both parties: 💡 Republicans generated over 2M mentions on migration, with Trump’s “pet-eating migrants” remark alone accounting for 20% of migration-related content. Despite its outrageous nature, the comment has dominated discussions, sparking both support and ridicule. 💡 Abortion, meanwhile, remains a key topic for Republicans, with Kamala Harris successfully linking Trump’s policies to the issue. Two weeks after the debate, this narrative is still highly active. 💡 Pro-Trump influencers like Elon Musk and Tucker Carlson are amplifying these discussions, particularly around migration, pushing anti-migrant sentiment and targeting Harris directly. As we head into the vice-presidential debate tonight, these topics are likely to remain central to both parties' messaging strategies. This analysis is part of our ongoing 3-part report series tracking how media trends are shaping the 2024 election. 📥 Download the full report here for more insights into how media narratives are evolving ahead of tonight’s debate. https://lnkd.in/eFhZwEnD #USPolitics #MediaAnalysis #MediaTrends #UNICEPTA

🎉 Happy 12th Anniversary to UNICEPTA Shanghai! 🎉 Today marks a special milestone as our Shanghai office celebrates 12 incredible years of growth, innovation, and success. In Chinese culture, the number 12 symbolizes completion and harmony, making this anniversary even more meaningful as we reflect on the journey so far and look forward to new opportunities ahead. To our Shanghai colleagues — your hard work and dedication have been essential in strengthening UNICEPTA’s presence in Asia. Here’s to many more years of collaboration and achievements together! 🥂🎊 Check out this special video of birthday wishes from colleagues around the world 🌏👇 #UNICEPTAShanghai #12thAnniversary #GlobalTeam #SuccessStory #Celebration