Varify.io® A/B Testing

Varify.io is excited to announce a new integration with etracker GmbH! This new feature allows Varify.io users to seamlessly evaluate their experiments right within etracker, making it easier than ever to understand the results of your tests. With this integration, you can access all the insights you need to gauge the effectiveness of your strategies directly through etracker’s interface. Simply compare the variations of your Varify.io experiments side by side to evaluate all your conversion goals. This integration has been crafted for simplicity and efficiency. Whether you’re a seasoned etracker user or just starting out, you’ll discover that pairing Varify.io’s experiments with etracker's analytics provides a robust tool for making well-informed decisions. We're looking forward to seeing how this enhancement helps our users meet their data analysis objectives. Your feedback is invaluable to us, and we're eager to hear how this new integration improves your experience with Varify.io. #varifyio #etracker #integaration #analytics #cro #abtesting

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Spoiler: The Winner of the Euro 2024 is Already Clear ➡️ CHECK24 When I was in Munich on Friday before the opening match and saw the crowds on their way to the public viewing, one thing was hard to miss: An incredible number of football fans were wearing football shirts with the CHECK24 logo. A brilliant marketing move from CHECK24 Vergleichsportal GmbH! 🧠💡 The reason behind this: CHECK24 is running an European Championship betting game where participants have the chance to win prizes worth a total of 24 million euros. Plus, every participant could get a free PUMA Group football shirt – with no shipping costs! 🎁 This clever marketing strategy uses a simple psychological effect – 𝗿𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗶𝘁𝘆. People tend to return favors. CHECK24 is being generous to its customers, and the customers are responding by proudly wearing the shirts and advertising for the company. 👕❤️ According to CHECK24, they have already sent out 4 million shirts by the start of the Championship on Friday. More are waiting to be delivered. The success of this campaign is also reflected in the app charts: the Check24 app climbed straight to number 1. 📈🏆 What can we learn from this? Generosity and fairness towards customers can really pay off. If you do something good for your customers, they will become grateful and loyal supporters. 🤝 What do you think about the marketing campaign? Would you have thought that it would be this successful? Feel free to share your thoughts :) #EM #uefa #championship #Check24 #Reciprocity #varifyio

Help needed! The next version of the A/B Experiment Switcher 🔁 Chrome extension (https://lnkd.in/evvgdNM5) is in development after great intrest and feedback from the community! I'm currently adding Varify.io® A/B Testing thanks to help of Thomas B. Kraus. I'm looking for people who are using Optimizely, Adobe Target or Monetate and are willing to help :). Please send a DM! Also, if you've been using the extension, feedback is much appreciated :) --- My name is Willem and i've created a Chrome Extension called The A/B Experiment Variant Switcher (https://lnkd.in/evvgdNM5). It's built for anybody working with A/B testing. The extension lets you easily switch between variants for Convert & VWO. Making QA a bit easier💡 #ABTesting #CRO #ChromeExtension

Our first event with nearly 100 attendees! 🎉 We are thrilled with the participation and engagement from everyone who attended our "In-tool- & Enhanced GA4 Reports Webinar"!  A huge thank you to Steffen Schulz and Marcel Herold for expertly leading the session and providing invaluable insights. During the webinar, we had some fantastic discussions about potential future add-ons, answered numerous questions, and most importantly, guided attendees through the complete onboarding process of our new feature, addressing the most commonly asked questions. If you missed this session, don't worry! We recorded it, and you can watch it at your convenience. The link to the recording is in the comments. ⬇️ Here's what you can expect: 💡 How the integration of our new feature works ✅ The benefits and changes it brings 🔧 Use cases to help you take full advantage of it #webinar #GA4 #analytics #Varifyio #GA4reports #ABTesting #innovation

Are you driving customers via websites? Then you’ll want to see this.  I had the pleasure of talking to Steffen Schulz behind Varify.io® A/B Testing, a software platform designed to help businesses with A/B testing and website optimization. In our chat, we discussed all aspects of A/B testing, touching on the  - website traffic requirements 🚦 - finding the right competitive elements to emphasize 🤼♂️ - how purposeful A/B testing is based on understanding the user 💁♂️ Why is Varify.io awesome?  - No limit to the number of A/B tests you can run - You don't need any programming knowledge  - Integration with your analytics tools - Pre-built templates for calls to action, product information displays, etc - Very affordable price Check them out 😉 We are already suggesting this tool as a quick efficiency fix for our clients’ websites on Webflow. It works together like a charm. 📌 Looking to build an efficient website? Send me a message with word “HOT” ~~~ If you found this helpful, reshare this post to your network and follow me Taras Kornichuk 🇺🇦

Mark your calenders! 🤫 We are thrilled to announce a new milestone at Varify.io® A/B Testing! Join us for an exclusive event where we will share this exciting news with you. Register now for free and join our event to not miss it! You can choose whether you want to take part 🇩🇪 at 11:30 AM in German or 🇬🇧 at 5 PM in English

Dark psychology in E-Commerce: Temu has officially been warned for breaking EU consumer protection laws. 👩🏻⚖️ As conversion rate optimisers, we like to use psychological triggers. Of course, I have often thought about where the boundary with dark patterns lies. When is it simply good marketing, and when does it become manipulation? I would be very interested to hear what my network thinks about this 💬 I believe it’s crucial that the information presented is always truthful and not used to mislead. The Federation of German Consumer Organizations has warned Temu for breaking EU consumer protection laws. They accuse Temu of using manipulative advertising techniques, known as Dark Patterns. These are design patterns that manipulate users into behaviors contrary to their interests, exploiting design power solely for the benefit of their creators. Here are the key issues criticized by the consumer association: ▪ Temu mentions extremely high discounts, like up to 90 percent off, without giving enough information about the original prices. This can trick buyers and lead to quick, possibly regrettable purchases. ▪ According to German Consumer Organizations, Temu implements fake scarcity on their site with phrases like “Hurry up!" and "More than 54 users have bought this item repeatedly! Why not buy two at once…” These tactics pressure customers into making quick decisions.⏳ ▪ Social Proof: Reviews are meant to build trust. But at Temu, the large number of reviews on almost every product raises questions about their authenticity; are they real or possibly generated by bots? 🤖 What do you think about the use of Dark Patterns? Do you agree that Temu should face restrictions on their advertising methods? Disclaimer: This post does not cover the issues of poor production practices or environmental impacts at Temu, focusing solely on their website design. #ConsumerProtection #DarkPatterns #Temu #ECommerce #psychologicaltrigger

🚀 Bereit, deine Conversion Rate zu steigern? Melde dich zum Einsteiger-CRO-Training an und erhalte exklusive Einblicke und Tipps aus 15 Jahren CRO-Erfahrung. 🤗 Ich freu mich sehr, das Webinar zusammen mit meinem Kollegen Thomas B. Kraus und Fabian Hans von COGNITEER. präsentieren zu dürfen! Was dich erwartet: Im Webinar beleuchten wir Mythen und Stolpersteine beim Einstieg in die Conversion Rate Optimierung und zeigen, wie man sie überwindet. Datum: 26.04.2024 Uhrzeit: 12:00 - 13:30 Uhr Falls du noch Fragen hast, schreib sie gerne einfach in die Kommentare! 👉 Den Link zur Anmeldung findest du in den Kommentaren. #CRO #Webinar #ConversionOptimierung #DigitalMarketing #Varify.io #Cogniteer

🚀 Exciting news from Varify.io! We're thrilled to announce the launch of two powerful new features in our A/B testing tool: "Move Elements" and "Breadcrumb Selector" which we launched 3 weeks ago. With the "Move Elements" function, you can effortlessly rearrange elements on your website. Simply click on the element and use the arrow icons that appear above it to move it within its container. Here's how it works: Click on the element you want to move in the Varify.io editor. A frame will appear around the selected element, along with arrow icons. Use the up arrow to move the element one position earlier, and the down arrow to swap it with the next element. Next up, we're introducing the "Breadcrumb Selector". As soon as you click on an element, the breadcrumb navigation appears at the top of the screen. This shows all higher-level containers in which the clicked element is located, allowing you to navigate and select higher-level containers easily. Ideally both features are used together to easily move elements on your website. These features empower you to make precise edits and selections, enhancing your A/B testing experience and streamlining your workflow. Try them out today and let us know what you think! Do you frequently perform A/B tests involving the rearrangement of elements? 🙂 #ABTesting #WebDevelopment #Varifyio #ProductUpdate #CRO #Experimentation