VCCP

Steph Marques, Head of UX at Bernadette, spoke with LBBonline - Little Black Book about the importance of evolving accessibility guidelines and how brands can stay proactive and prepared ahead of the June 2025 changes. Get in touch to find out how we can help ensure your brand is prepared. 👀

Wonderful to hear from our clients Simon Valcarcel, Marketing Director at Virgin Media O2 and Elise Burditt, Senior Director, Confectionary UK at Mondelēz International at LBBonline - Little Black Book's 'Better Together' event last week! #bettertogether #clientspotlight #virginmediao2 #mondelezinternational #marketingleadership #industryinsights #lbbonline #littleblackbook #event #marketingevents #brandpartnerships #collaboration

Our VCCP team at the Channel 4 office last week! We are delighted to have been shortlisted for their Diversity in Advertising Award alongside Motability Operations Ltd, for our campaign “Going Places.” The work will promote their Motability Scheme, which provides accessible cars, WAVs, scooters and powered wheelchairs for eligible applicants. By making the shortlist, we among others shortlisted will automatically be entitled to up to £250,000 of airtime matched by Channel 4 with the aim of getting as many representative ads on air as possible. The winner, who will be announced later this month, will be awarded the grand prize of £1m in airtime from Channel 4. Huge well done to everyone else shortlisted! https://lnkd.in/eDWvzN28

On this #NationalMentoringDay, we're excited to highlight the amazing work being done through the VCCP Stoke Academy Intercity Student Challenge. Over the past three years, we've pleased to have delivered over 5,500 hours of work experience to sixth formers from Stoke-on-Trent and surrounding areas, providing students with real-world experience in the creative industries. 💡 The Intercity Student Challenge is an 8-week programme where students are mentored by 29 of our talented team members across VCCP London, guiding them through the exciting process of producing their very own advert. This year, we’re thrilled to be working with over 90 students, our highest number of participants yet. 💪 Mentoring is at the heart of everything we do. From providing hands-on guidance throughout the challenge, to supporting young people in our Best Summer Job Ever internship and offering ongoing career advice to aspiring creatives. 🎢 A huge thank you to all our teams involved, and to our partners at Alton Towers Resort for their continued support, including offering prizes and joining our judging panel! #VCCPStokeAcademy #IntercityStudentChallenge #MentoringMatters #CreativeIndustry #FutureTalent #WorkExperience #Advertising #NationalMentoringDay

💗 World Mental Health Month at VCCP 💗   Throughout the month we hosted various activities and workshops designed to help de-stress, build resilience and nurture a positive mindset, all to acknowledge this year's theme of "Prioritising Mental Health in the Workplace". Here's what we got up to: 🍎 Mejuicer founders Joe and Luke brought freshly pressed ginger shots in all the classic flavours plus their new spicy one which will be sure to wake us up a bit. 🥬 Sinead, owner of Feed.Fuel.Perform hosted a Nutrition Clinic of 15-minute sessions, providing each participant with 2-3 personalised action steps to take away. 🧘🏼♀️ We also had Sound Therapy, a deep meditative therapy which uses the power of sound to guide you into a relaxed state, reducing stress and quieting the mind. 🏺 The art of Kintsugi with Kinboru Studios which celebrates the Japanese philosophy of the beauty of imperfection. It involves putting broken pieces of pottery back together with gold, embracing the cracks to produce a beautiful piece of art. 🏋🏽 Our very own Henal Parmar hosted her renowned HIITNESS class exploring how exercise can transform not just your body, but also your mental well-being. Thanks to all who made it such an enjoyable and enriching month! #WorldMentalHealthMonth #MentalHealthAwareness #MentalHealthInTheWorkplace #PrioritizingMentalHealth #WellnessAtWork #MentalWellbeing #HealthyWorkplace #VCCP #HIITFitness #NutritionForWellbeing #SoundTherapy #KintsugiArt #Mindfulness

Thrilled to see so many of our wonderful clients listed in Campaign UK's Power 100 list! 💯 🌟 Sarah Barron - Chief Marketing Officer Domino's 🌟 Robert Birge - Chief Customer & Marketing Officer, easyJet 🌟 Benjamin Braun - Chief Marketing Officer, Samsung Electronics 🌟 Elise Burditt - Senior Director, Confectionary UK, Mondelēz International 🌟 Michelle McEttrick - Chief Customer Officer, Primark 🌟 Kenyatte Nelson - Chief Membership and Customer Officer, Co-op 🌟 Steve Parkinson - Marketing and Brand Director, Allwyn 🌟 Cindy Tervoort - Chief Marketing Officer, Britvic plc 🌟 Wayne Newton - Senior Marketing Director, Walkers Crisps UK Snacks at Pepsico 🌟 Simon Valcarcel - Marketing Director, Virgin Media O2 Congratulations to you and everyone else who made the shortlist! 👏 Read more about the list here: https://lnkd.in/dxxCMbSz

Get ready to elevate your career game 🤓 💼 Excited to share our latest social-first campaign with LinkedIn: "Know-How That Sticks”. This campaign introduces LinkedIn’s new immersive video feature, offering short, informative videos to make career advice more accessible for Gen Z and drive awareness. 📊 According to recent LinkedIn research, young professionals are struggling to navigate their careers and 18-to-25-year-olds are the least confident out of all generations in their current job or role. LinkedIn is stepping in to help, connecting them with expert advice through easy-to-access video content. 🤩 The three-part "Know-How That Sticks" series features career tips from influencers like Patrick Quinton-Smith, Shola West, and Heather Elkington, covering topics like job hunting, interview success, and speaking up at work. Fun animated stickers highlight the challenges of starting out, while LinkedIn guides users to helpful content. 🐭 Throughout the series, quirky animated talking stickers take the main stage, created by our global content studio, Girl&Bear. These stickers represent the unsolicited advice young professionals often encounter as they start their careers. Read more here about the campaign: https://lnkd.in/dTmznBHY

Looking back on its first year, our Managing Partner and Head of Social & Innovation, Alex Dalman, spoke to Alex Reeves, Managing Editor LBBonline - Little Black Book about the evolution of faith, our generative AI creative agency. From tackling early questions such as, “Can AI really enhance creativity?”, to developing tools like the Gen AI Bubl Generator for O2 (Telefónica UK) and our campaign ‘My Cadbury Era’ for Cadbury Mondelēz International with Bernadette, faith has proven that AI can be a powerful ally in pushing creative boundaries. “Some of our biggest and best ads of the last year started life as Midjourney scamps,” Alex explains. "But it still takes human time and creative vision to get good results." In the interview, Alex shared how faith began with a bold challenge. “faith began with a simple but audacious question: ‘Could we use gen AI to start an agency in a day… go!?’” The mission was to see how much AI could be integrated into the creative process, while testing its limits with human involvement. These experiments ultimately showed how AI can supercharge the creative process, yet that it still requires human insight and vision to deliver truly impactful results. It proved to be a powerful tool that helps turn ideas into reality rather than replacing the creative process. This is not to say that the journey hasn’t been without its challenges; finding the balance between efficiency, creativity, and maintaining a human touch has been key to faith’s success. Alex highlights how AI, when used thoughtfully, can unlock these new efficiencies: "Yes, there are obvious efficiencies to be made, but to get to those efficiencies you first need to sort out your brand data (at a cost) and secondly you are going to need to train AI on that data (which has both business and environmental costs).” Read Alex’s full interview with LBB here:  https://lnkd.in/g4K-TBmA

🥈 Well done to our brilliant KwikFit team on winning the Silver prize at the Ocean Outdoor Digital Creative Competition for our campaign “Drive Away Happy Every Time!” https://lnkd.in/eERi-jR2 #CongratsTeam #KwikFit #OceanDCC #DigitalCreative #AwardWinning #DriveAwayHappy #CreativeExcellence #SilverPrize #InnovationInAdvertising #ProudMoment #DigitalCampaign #MarketingSuccess #OceanOutdoor #CreativeCompetition

The Speedy Rock FM campaign continues to make waves! 📻 Massive well done to our colleagues at VCCP Spain on winning Gold and Silver in the FIAP - Festival Iberoamericano de la Creatividad! 👏 #FIAP2024 #FIAPAwards #CreatividadPublicitaria