Beitrag von The Culture Factor DACH

🎤 𝗖𝗹𝗶𝗲𝗻𝘁 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹 In this testimonial, Jorn Vroegh shares how Poka has been instrumental in overcoming challenges at Danone. Faced with the need to enhance communication and collaboration among frontline teams, Danone turned to Poka for a transformative solution. With Poka, they implemented a comprehensive learning program that seamlessly integrates into their skill matrix, empowering employees and fostering teamwork. Join us as Jorn highlights the significant impact Poka has made on operational excellence at Danone. We’re proud to be part of their journey toward improved efficiency and collaboration! 🚀 🚀 🚀 #ClientTestimonial #Customer #CustomerServiceExcellence #Customer #CustomerStories #CustomerSuccessStory #Danone #PokaImpact #PokaInc #ConnectedWorkers #ManufacturingExcellence #industry50 #Industry40 #DigitalTransformations #OperationalEfficiency #TeamCollaboration

For the third year running, our International Supply Chain Management Team (ISCM) was thrilled to welcome 28 students from Austria, Singapore, and Germany to the ISCM Summer School! Day 1 Highlights: 📍 Location: Our Eberstalzell office ● Welcome Presentation ● Solving a special ALDI case study based on supply chain challenges ● Connecting and networking with ISCM team members over lunch Day 2 Highlights: 🏛️ Location: FH OÖ Campus Steyr | Fakultät für Wirtschaft und Management ● Case study group presentations judged by our ISCM managers ● Awards: Celebrating winning teams with prizes, followed by get-together with snacks and drinks Congrats to all the students who attended the ISCM Summer School! https://lnkd.in/e6biGdqP

“Marketing Seat at the Table” - new cartoon and post https://lnkd.in/g5sf9xz3 “A sign of success by any marketer is if they get sponsorship around the boardroom table.” I like this observation from Abigail Comber, former CMO at Debenhams. It’s a reminder of how much of the marketing role is an inside job — the ability of marketers to influence the rest of the organization. MarketingWeek reported earlier this month that more than a third of companies don’t have a marketer at all on the leadership team. For smaller businesses with fewer than 250 employees, that figure climbs to nearly half. And even for organizations with a marketing seat at the leadership table, the marketing function is often poorly understood and respected.   McKinsey reported last fall that companies that placed marketing at the center of their growth strategy are twice as likely to have greater than 5% annual growth. Yet they also found the impact of marketing was often hampered by the murkiness of the role, how the role was perceived by the rest of the organization, and how the role is measured. When McKinsey asked CEOs and CMOs of the same companies what their top three marketing metrics were, they only agreed half the time. CEOs tended to point at business outcomes like year-over-year revenue growth and margin improvements. CMOs often reported operational metrics like brand awareness. Abigail Comber suggested marketers remember to think like general managers: “Understand the P&L in your business. Understand what sales really mean to the business and the bottom line. Because too often you look at a marketeer and think all they talk about is the customer. I am very customer-centered but you have to be commercial too.” For related cartoons and all the links in this post, click here: https://lnkd.in/g5sf9xz3 To sign up for my weekly marketoon email newsletter, click here: https://lnkd.in/g9DBM6tD #marketing #cartoon #marketoon

‼️Mission or Claim ⁉️ A Game-Changing Insight ... 🚀 Last week, I had the opportunity to attend a workshop with Yai.Vision GmbH in which we focused on increasing brand awareness and developing a sell-in strategy for the German retail market. One of the key moments that truly resonated with both Anja Junkersfeld, Insa Horsch and myself was a realization about our slogan for Compass Mints. You all know my/our slogan, #RedirectYourMind. This wasn’t just a product claim – it was so much more than that. It defines our mission as a company. 🌍💡 For #CompassMints, this differentiation can streamline our communication strategy. Our mission (e.g., inspiring a shift in perspective, or offering something more meaningful) can now stand separately from the product claims (e.g., freshening breath, offering a sugar-free option, etc.). Both can complement each other but serve different purposes. So this was my learning: 💥Brand mission – #RedirectYourMind can guide our marketing narrative, emphasizing how Compass Mints align with a healthier, mindful lifestyle. 🌱 Product claims – We can now create claims that focus directly on what Compass Mints offer (flavor, freshness, convenience, sugar-free, etc.), giving customers clear reasons to choose your product in a competitive market like German retail. So, #RedirectYourMind isn’t about just selling mints – it's about encouraging a mindful approach to life, a moment to refresh and refocus. It represents the broader purpose behind everything we do and what we want from our clients and cosumers. We want society in general to be more aware to what we consume and eat, what products are put in the shelves and which should vanish. We want people to rethink their decision making, not go for the usual and especially not for the mainstream. Making more consciencious decisions! Meanwhile, our product claims need to speak directly to the needs of our customers: fresh breath, 100% natural essential oils, sugar-free indulgence, portability, and convenience. This separation allows Powermints GmbH to better communicate the value we offer, while also sharing the deeper mission behind the brand. This clarity will be a game-changer as we continue to build our presence in the German retail market, ensuring our message resonates both emotionally and practically with our customers. 💬 Has anyone else had a similar experience with redefining their brand messaging? Let me know… 👇🏼 _____________________________________ I am Jannis Theileis - Your Food Gladiator Liked this post? Want to see more? 🔔 Ring the bell on my Profile Follow #RedirectYourMind 🔝 Connect with me

I am delighted to share that our paper “Exploring Trust in Media Brands Today: Definition, Dimensions and Cross-national Differences” is now available via the IJMM - The International Journal on Media Management! 🎉 Based on comprehensive research conducted in Germany, the USA and South Korea we present a timely definition of what “media brands” are from a consumer’s perspective, provide a distinct differentiation between brand and media brand categories and define the eleven dimensions (e.g. “credibility”, “competence”, “commercialism”) relevant for media brands to establish trust among their consumers. With this paper we provide media brand managers with the means to support strategic decisions, advertisers with substantial insights into how to select the most promising media channels suitable for a successful campaign and - last but not least - researchers with a reliable foundation to dive deeper into the nature and possible measurement of trust in media brands today 🤓 As always, thank you for your continued support and cooperation on this exciting project Prof. Dr. Michael Fretschner, Claudia Fantapié Altobelli, Sylvia Chan-Olmsted and Prof. Dr. Lisa-Charlotte Wolter! 🙏

Let me introduce you to our new PEPSI SMART CAN, a CAN-vas for creativity, a media that will unlock new ways of storytelling, a gate to access new experiences, for the new generation of people “thirsty for more”. Mark Kirkham and I had the pleasure to unveil it last week on stage at the Cannes Lions International Festival of Creativity. The Smart Can, wrapped in a flexible 3D high definition screen, was developed by our global beverage design team in Ireland, and started as a side project, leveraging that 15% of free time that we give to people to explore their passion projects (one of the most inspiring lessons I learned at 3M, more than 22 years ago, and that I brought with me to our design team at PepsiCo 12 years ago). More to come in the coming months. For now, enjoy this rough video recorded last week in our design center in Dublin. Or find online the more polished one we used for the launch… And stay tuned (if you are “thirsty for more”….) https://lnkd.in/dTwe7Y2n https://lnkd.in/dPUcgkHw PepsiCo #pepsi #pepsico #pepsicodesign #design #designthinking #media #creativity #innovation

Probably the best commercial of all time. "The ones who are crazy enough to think they can change the world are the ones who do." — Steve Jobs Well done, Nike. ——— ♻️ Repost this if you know someone who goes after the impossible. 👋 Btw, I share posts like this every day at 8:30am in New York. Follow me (Jade Bonacolta) to start your morning with personal growth tips.

From a marketer’s perspective, this move by Heinz is a brilliant example of brand differentiation and customer loyalty reinforcement. By addressing the issue of restaurants refilling bottles with non-Heinz ketchup, they’re preserving their brand’s premium reputation. The color-matching label is a subtle but effective tactic that ensures brand integrity while turning customers into active participants in verifying the authenticity of the product. This also serves as a clever conversation starter, generating organic word-of-mouth marketing, which can further increase brand visibility and trust. Additionally, it plays on the idea of exclusivity, positioning Heinz as a product that’s worth protecting from imitation.

DEICHMANN and the London School of Economics work together on issues concerning the future of retailing. 🔍 Gaining practical insights into the working world and making connections: For 4 days, 98 students from the “Master’s in Management” program at LSE were once again guests at DEICHMANN and SNIPES, participating in an exciting exchange project. During this time, the students from 29 countries addressed topics such as office & work trends, market analysis, CSR activities, and new revenue streams. We are once again highly impressed by the students’ motivation, strong interest in diverse topics, and their digital understanding. Different perspectives greatly enrich our discussions and projects! We thank all participants for this inspiring exchange! 🙏✨ The London School of Economics and Political Science (LSE), Dr. Peter Csapo, Marco Banning, Vanessa Dierig, Janina Böder, Marvin Leiting, Elena Stockhausen, Maximilian Makoski, Sandra Luxem-Bremen, Daniele Silvio, Christian Heuing, Volker Heidmann, Celina Dermoumi, Donik Gashi, Jan Niermann