📢 KA-EX® needs a new slogan in Switzerland—and we need your help! 🫵🏽
In 2017, KA-EX® started as a hangover recovery supplement with the slogan "after alcohol + the next day." Remember that? However, the word "alcohol" carried a negative connotation, and people thought KA-EX® was only for "extreme" situations.
From 2019 to 2021, we shifted to "recharge overnight + protect the next day." But for those unfamiliar with KA-EX®, it wasn’t clear why recharging overnight was important. When athletes began recognizing the benefits, we knew it was time for a new direction.
From 2021 to 2024, we kept things simple with "after sport + after party." While straightforward, it didn’t really explain what KA-EX® does or why you’d need it. The two scenarios even seemed to contradict each other.
Most recently, we tried "Made for recharge. Backed by science. Developed to perform." It captures the what (recharge), how (science), and why (performance), but it feels a bit too wordy, doesn’t it?
We've come up with a few exciting new ideas, and we’d love your feedback! It’ll only take you 2 minutes to vote for your favorite. Feeling creative? You also have the option to share your own ideas in the survey.
As a thank you for participating, you'll receive a 30% discount on our website and a chance to win a 100CHF voucher! We're excited to hear your thoughts! 🧠
https://ka-ex.ch/slogan/
Investor Relations ǀ ESG Affairs ǀ Group Controller ǀ CFO Advisory ǀ Private Investor
3 MonateChapeau – vielleicht kommen wir ja weg von EAT - INJECT – REPEAT und folgen EAT – WORK OUT – DRINK KA-EX® – REPEAT. 🚀