Henkel Consumer Brands

Exciting News from Henkel Consumer Brands! 🌟   We are thrilled to announce the expansion of our production capabilities in #LatinAmerica with the start of manufacturing for the renowned #Küül brand at our Montevideo plant in Bogotá. This marks a significant milestone in our regional operations, enhancing our competitiveness in key markets like Colombia, Peru and Brazil.   By producing Küül locally, we're not only strengthening our regional supply chain, but also make sure our products meet the needs of our customers and consumers across Latin America.   Küül has always been celebrated for its unique identity, reliability, latin and rebellious style, and we are excited to continue its legacy with this new chapter in Latin America.   Here's to a #innovative #future let’s continue the success!

We are excited to share that #Perwoll proudly partnered with Copenhagen Fashion Week to host a stunning secondhand fashion show, as part o the #RethinkNew Event. The event took place at the beautiful Langelinie Pavilion on Copenhagen’s promenade, where we welcomed influencers and press representatives to celebrate socially and environmentally conscious #fashion. At Perwoll, we are dedicated to promote #sustainability in the fashion industry. Our #innovative technologies help keep colors and fibers fresh for longer, reducing resource waste and supporting a long life for fashion clothes. Together with Copenhagen Fashion Week, we are setting a #new #standard for the future of fashion. 🌏✨

Introducing #Bref Power Aktiv: Your Solution for a Clean & Fresh toilet round the clock, 24/7! Our new Power Aktiv keeps your toilet hygienically clean and #fresh, flush after flush. Our new formula prevents limescale build-up to 10x longer. With new improved fragrances, enjoy non-stop freshness every day. Plus, Bref Power Aktiv now comes in more #sustainable packaging, featuring a 30% #recycled plastic basket and a 98% recycled blister shell. Experience the difference with Bref Power Aktiv and keep your toilet clean & fresh round the clock.

Perwoll x Sellpy: A powerful Collaboration for Sustainable Fashion and Secondhand Style🌍✨ We’re happy to announce that #Perwoll is joining forces with #Sellpy to promote a more sustainable approach to fashion consumption across Europe! Starting in Germany this August, our partnership will inspire everyone to #RethinkNew. In a world dominated by fast fashion, it's crucial to extend the life of our garments and make the most of the resources we already have. With Perwoll's innovative triple-renew technology, your clothes will be refreshed, wash after wash. Connected with Sellpy's easy-to-use platform, #second-hand life has never been easier. Together, we're making sustainable fashion more accessible and appealing to all. It's time to rethink our habits and realize that it doesn't always have to be new. 🌱👗 New? No, washed with #Perwoll.

🌟 Millions of consumers buy and use #HenkelConsumerBrands hair care products every year.🌟 With our Hair Care products, we have a global presence in thousands of stores. Every day, thousands of consumers reach for our products, delighting in their use. But how frequently are our Hair Care products truly flying off the shelves? Take a guess:

taft x FRAUEN100: Together for a Strong, United Future! We are thrilled to celebrate the 3rd anniversary of #FRAUEN100 with our styling brand #taft by Schwarzkopf. Since 2022, taft has proudly supported the FRAUEN100 network, emphasizing women's strength and self-confidence. At the event, the renowned TV presenter Nazan Eckes inspired us with her powerful speech, advocating for unity and a commitment to overcoming restrictive structures. "We should establish a modern feminism, a women's solidarity across party, industry, and gender boundaries." 💪👩 Together, let's work towards a future of solidarity and empowerment!

🌟 Brand taft gifts hairstyles to graduates! 🌟 For the second consecutive year, #taft has successfully completed a heartwarming campaign, offering free #hairstyling and gifting over 200 fantastic hairstyles. Graduates and students stopped by our pop-up #salons, which were set up in shopping centers across three Serbian cities: Belgrade, Niš, and Novi Sad. Beyond the hairstyling, visitors had the chance to experience new and improved products from taft, #Syoss, and #got2b. The excitement and positive feedback from participants have been incredible, and we are committed to continually listening to the needs of our consumers. Here's to more successful campaigns and happy consumers! 💇♀️✨

Are you tired of dealing with persistent dandruff and ineffective treatments? We have the answer with the new #Schwarzkopf Extra Care Scalp Revitalization, a super premium anti-dandruff product, designed to provide up to 8 weeks of dandruff-free confidence. Our innovative formula combines OTC & Salicylic Acid to visibly remove dandruff and prevent new dandruff from developing in the long term. It reduces scalp irritation and soothes the scalp, ensuring comfort and health. Additionally, it restores a healthy #scalp environment, giving you a comprehensive solution to your dandruff issues. Say goodbye to dandruff and hello to a healthier scalp with Schwarzkopf´s #ExtraCare Scalp Revitalization.

#Schwarzkopf continues a new era in celebrating its brand promise #ForEveryYou with a new campaign starring singer, songwriter and producer #CarolinePolachek ☄️. As a Schwarzkopf Global Brand Ambassador, Polachek has previously collaborated with the innovative hair care brand on looks for both GRAMMY and BRIT Awards. 🫶 One of the most agency-setting artists working today, Caroline Polachek is a multidisciplinary creative force: creator of critically-acclaimed music both as an artist and performer, writer and producer. Polachek has collaborated with a wide range of other artists including Beyoncé, Charli XCX and Travis Scott. Caroline is one of the Schwarzkopf Masterbrand partners that will have an exclusive focus on Professional. Her musical style has been described as alternative, indie & experimental pop. She is keen on playing with bold & avant-garde fashion & hair choices for her shows & video productions. “As someone who loves playing with color and texture, I’m thrilled to announce my partnership with Schwarzkopf”. ✨🎨 #HenkelConsumerBrands 

We are thrilled to announce the relaunch of #Bref Brilliant Gel, our Allin1 Brilliant Solution, going live in the early summer 2024 across Europe, MEA and APAC. Our upgraded Brilliant Gel offers a stronger scent experience with +35% more fragrance per flush and a new modernized design to strengthen premium appearance of range-exclusive Gel technology. Moreover, we integrated 98% recyclced plastic in our blister. Experience the upgraded scent intensity and premium #performance that sets Bref Brilliant Gel apart. #HenkelConsumerBrands