THE TIRE COLOGNE

🚶♂️ 𝗪𝗔𝗟𝗞 𝗢𝗙 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: 𝗬𝗼𝘂𝗿 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗦𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁! 🚗🔧 At the upcoming THE TIRE COLOGNE 2026, WALK OF SERVICES takes center stage—a unique platform that highlights workshop services and equipment! 🎯 As the industry evolves, and traditional tire sales become less dominant, comprehensive workshop services are gaining importance. The WALK OF SERVICES gives you the perfect stage to showcase the innovative solutions that will define the future of mobility and the tire trade. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗪𝗔𝗟𝗞 𝗢𝗙 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝘀𝗼 𝘀𝗽𝗲𝗰𝗶𝗮𝗹? ✨ 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Located in Hall 8, directly along the Boulevard, WALK OF SERVICES is an unmissable hotspot for all trade fair visitors. With prime placement and clear signage, your company will undoubtedly be in the spotlight. 🛠️ 𝗟𝗶𝘃𝗲 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Put your machines and workshop equipment to the test! Up to 50% of your stand can be dedicated to live demos, giving you the unique opportunity to showcase your products in action to a professional audience. 🎙️ 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲𝗱 𝗠𝗲𝗱𝗶𝗮 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲: With targeted communication options and the support of our media partners, your presence will be amplified before and during the event. This ensures that you reach your audience and boost your visibility even further. 📢 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Become a trailblazer! Use our stage to present cutting-edge topics like AI, automation, or the latest workshop services, positioning your company as a thought leader in the industry. WALK OF SERVICES connects you with key players in the market—from specialist retailers to full-service and independent workshops—making your company an indispensable partner in a growing sector that’s hungry for innovative solutions. Don’t miss this opportunity to lead the way at THE TIRE COLOGNE 2026 and shape the future of workshop equipment! 🚀 https://lnkd.in/eUUJkgew #ttc2026 #thetirecologne #walkofservices #workshopequipment #futureofmobility #tiretechnology

𝗪𝗶𝗻𝘁𝗲𝗿 𝗧𝗶𝗿𝗲𝘀: 𝗦𝗻𝗼𝘄𝗳𝗹𝗮𝗸𝗲 𝗦𝘆𝗺𝗯𝗼𝗹 𝗡𝗼𝘄 𝗠𝗮𝗻𝗱𝗮𝘁𝗼𝗿𝘆 𝗳𝗿𝗼𝗺 𝗢𝗰𝘁𝗼𝗯𝗲𝗿! ❄️🚗 In Germany, winter tire regulations just got stricter! Since October 1, only tires with the 𝗔𝗹𝗽𝗶𝗻𝗲 𝗦𝗻𝗼𝘄𝗳𝗹𝗮𝗸𝗲 𝘀𝘆𝗺𝗯𝗼𝗹 (𝟯𝗣𝗠𝗦𝗙) are recognized as winter-ready. The old M+S marking? No longer sufficient. For safer driving, especially in icy and snowy conditions, you need tires with this crucial symbol. 🌍 𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀? Several European nations are following suit! 𝗔𝘂𝘀𝘁𝗿𝗶𝗮 and 𝗙𝗿𝗮𝗻𝗰𝗲 will also require the 3PMSF symbol starting November 2024. In 𝗦𝘄𝗲𝗱𝗲𝗻, this rule kicks in from December 2024. So, whether you're driving through the Alps or heading to a ski resort, make sure you're compliant and safe on the roads! 🔍 𝗣𝗿𝗼 𝗧𝗶𝗽: Experts recommend a minimum tread depth of 4mm for winter tires, even though the legal requirement is just 1.6mm. Stay safe and consider upgrading your tires early! For more information and to find specialized tire service centers near you, visit the BRV website: https://lnkd.in/eJdADwgc #WinterTires #SnowflakeSymbol #EuropeanRegulations #SafetyFirst #TTC2024 #TireCologne

🌍 𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗶𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁: 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲𝘀 𝗶𝗻 𝗙𝗼𝗰𝘂𝘀! In 2023, the global tire market generated revenues of 𝗨𝗦𝗗 𝟭𝟯𝟳.𝟬𝟯 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 with a total of 𝟭.𝟳𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗶𝗿𝗲𝘀 sold worldwide. For 2024, revenues are expected to rise to 𝗨𝗦𝗗 𝟭𝟰𝟯.𝟴𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻, with the market projected to reach 𝗨𝗦𝗗 𝟮𝟯𝟮.𝟯𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 by 2034. 📊 𝗠𝗮𝗿𝗸𝗲𝘁 𝗩𝗼𝗹𝘂𝗺𝗲 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝘀: With an average annual growth rate of 4.91%, the market is set for steady expansion. 🛞 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: ■ 𝗣𝗮𝘀𝘀𝗲𝗻𝗴𝗲𝗿 𝗰𝗮𝗿 𝘁𝗶𝗿𝗲𝘀 will continue to dominate, driven by growing demand for replacement tires. ■ 𝗧𝗿𝘂𝗰𝗸/𝗯𝘂𝘀 𝘁𝗶𝗿𝗲𝘀 will see growth through electrification and fleet optimization in the commercial vehicle sector. 🌍 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁𝘀: ■ 𝗘𝘂𝗿𝗼𝗽𝗲: 486.9 million tires sold, including 396.5 million replacement tires. ■ 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮: 427.9 million tires, with 346.5 million in the replacement market. ■ 𝗖𝗵𝗶𝗻𝗮: 152.7 million OE tires and 174.5 million replacement tires. ■ 𝗔𝘀𝗶𝗮 (excluding China): 246.6 million tires, including 165.1 million replacement tires. ■ 𝗔𝗳𝗿𝗶𝗰𝗮/𝗜𝗻𝗱𝗶𝗮/𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁: 184.7 million tires, with 142.9 million replacement tires. ■ 𝗦𝗼𝘂𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮: 112.3 million tires, including 95.4 million replacement tires. 🔋 𝗚𝗿𝗼𝘄𝘁𝗵 𝗗𝗿𝗶𝘃𝗲𝗿𝘀: The electrification of the automotive sector and the demand for sustainable tires will continue to drive the market forward through 2034. #TireMarket #AutomotiveTrends #Electrification #TireIndustry #thetirecologne #tirecologne Sources: https://lnkd.in/eREjkWFx | https://lnkd.in/eMHJ6vRS | https://lnkd.in/eY5hWFFk | https://lnkd.in/eCMxQP22

🌟 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗕𝗮𝗿𝗿𝗶𝗲𝗿𝘀: 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗧𝗶𝗿𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 🌟 The tire industry, like much of the automotive sector, has long been a male-dominated field. Women have been underrepresented in many areas of this industry. But that is changing! 🚀 Women are playing an increasingly significant role in the tire industry, from production to leadership positions. Their presence enriches the industry with new perspectives and approaches. Studies show that companies that actively involve women make better decisions, drive innovation, and achieve higher employee engagement. Women contribute through their unique experiences and viewpoints, helping to create an inclusive culture and enhance customer satisfaction. 📊💡 Pioneers like Anna Maria Guth, Network Coordinator at the AZuR-Netzwerk, are setting an example and inspiring other women in the industry. These women demonstrate that change is possible and that the tire industry is open to new talent. 🌱 Continental, for instance, has initiated programs to increase the proportion of women in various areas of the company. Since the launch of these initiatives, significant progress has already been made. Dr. Elmar Degenhart, former CEO of Continental, emphasized: "Diversity is the catalyst for groundbreaking developments." 🌍📈 Despite this progress, challenges remain – stereotypes, limited networks, and biases are still barriers that need to be overcome. But the good news is that more and more women are entering the tire industry, equipped with fresh ideas and a strong drive to change the sector. Mentoring, career advancement programs, and women's networks are crucial to support and accelerate this transformation. 💼✨ Let us welcome diversity and actively work together to shape a more inclusive and future-proof tire industry! 💪 #FemaleLeadership #DiversityInTires #InnovationThroughInclusion #TTC2024 #TireCologne

🚗 𝗔𝘂𝘁𝗼𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗸𝗮 𝗙𝗿𝗮𝗻𝗸𝗳𝘂𝗿𝘁: 𝗜𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗧𝗶𝗿𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 🔧 Our Director, Ingo Riedeberger, visited Automechanika Frankfurt and highlighted the growing focus on services and automated processes in the aftermarket – a trend impacting both the tire trade and independent workshops. At THE TIRE COLOGNE, we’re addressing this with the #WalkofServices, a powerful initiative spotlighting modern solutions and future-ready services. Exciting innovations and inspiring conversations await! 💡 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗶𝗻 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗶𝗿𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆! #ttc2024 #tirecologne #Automechanika #TireTrade #Aftermarket

🚗 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗥𝗶𝗺 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 🌱 The rim industry is on the brink of a more sustainable and technologically advanced future. Manufacturers are increasingly focusing on eco-friendly materials and energy-efficient production methods to reduce the environmental footprint. This is evident not only in the use of recyclable materials but also in extending the lifespan of the rims. Robust and durable designs that meet the demands of modern vehicles are more in demand than ever. 🌐 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗳𝗼𝗿𝘄𝗮𝗿𝗱: New technologies like flow-forming and the development of lighter yet stronger materials are revolutionizing rim production. This allows for more efficient and eco-friendly solutions that also deliver high performance. 🎨 𝗗𝗲𝘀𝗶𝗴𝗻 𝘁𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰: Clean lines, minimalist designs, and sporty elegance are dominating the scene. But it’s not just about aesthetics – today’s rims must also meet the technical demands of modern vehicles, especially the increasingly popular electric vehicles. 🔮 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝘂𝘁𝗹𝗼𝗼𝗸: The combination of innovation, sustainability, and modern design shows that the industry is on a promising path to actively shaping the future of mobility. Manufacturers are increasingly focusing on integrating aesthetics, performance, and environmental consciousness. At THE TIRE COLOGNE 2024, many leading wheel manufacturers showcased the direction the industry is heading. Top exhibitors included Wheelworld GmbH, RONAL GROUP (Wheels), ALCAR Group and many more: https://lnkd.in/gwSZeDyz #ttc2024 #tirecologne #sustainability #innovation #wheels #mobility

🌍 𝗦𝘂𝗿𝘃𝗲𝘆: 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗧𝗶𝗿𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 – 𝗧𝗮𝗹𝗸 𝗼𝗿 𝗔𝗰𝘁𝗶𝗼𝗻? 🌍 We all know sustainability is important, but which measures really make a difference? 🤔 It’s time to cut the fluff and find out what truly drives the tire industry! 🚀 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Which measure to promote sustainability in the tire industry do you think is the most important? Take part in our survey or share your opinion and show that the tire industry isn't just full of hot air! 🌬️💪 Your participation helps us shape a more sustainable future for the tire industry. #ttc2024 #tirecologne #sustainability #tireindustry #survey

𝗩𝗶𝗷𝗮𝘆 𝗦𝗵𝗿𝗶𝗻𝗶𝘃𝗮𝘀 𝗼𝗻 𝗥𝗲𝘁𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 🌍 We are thrilled to have provided a platform for Vijay Shrinivas to share his thoughts on how retreading supports the circular economy, reduces CO2 emissions, and contributes to sustainable development. His insights are a valuable addition to the tire industry's sustainability goals. Together, we are committed to innovation and eco-friendly practices! #CircularEconomy #SustainableDevelopment #TireIndustry #ttc2024 #tirecologne

⚙️ 𝗕𝗮𝘁𝘁𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗔𝘂𝘁𝗼 𝗧𝗶𝘁𝗮𝗻𝘀 𝗮𝘁 𝗧𝗛𝗘 𝗧𝗜𝗥𝗘 𝗖𝗢𝗟𝗢𝗚𝗡𝗘 𝟮𝟬𝟮𝟰! 🚗🔥 Check out the latest video from THE TIRE COLOGNE 2024 on Philipp Kaess' YouTube channel! In this thrilling episode, motorsport legend “Benny” Benjamin Leuchter and automotive influencer Philipp Kaess go head-to-head in two exciting challenges. 🏁 Benny Leuchter, renowned for his prowess on the Nürburgring and his expertise with Volkswagen's racing machines, takes on Philipp Kaess, the DIY and tuning guru known for his in-depth automotive content. This showdown promises high-octane action and expert insights you won't want to miss! 📺 Watch now and see who comes out on top in these epic challenges: https://lnkd.in/ea55kbFY 👉 Join the conversation: Who do you think has the edge in this ultimate battle? Share your thoughts in the comments below! Stay tuned for more exciting updates by following THE TIRE COLOGNE. #ttc2024 #tirecologne #motorsport #autotuning #BennyLeuchter #PhilippKaess #CarChallenge #AutomotiveLegends

🚀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝘁𝗼 𝗧𝗛𝗘 𝗧𝗜𝗥𝗘 𝗖𝗢𝗟𝗢𝗚𝗡𝗘 𝟮𝟬𝟮𝟰: 𝗕𝗥𝗩 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝘀 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲! 🌍🛞 On June 3rd, the BRV German Tyre Retail and Vulcanisation Trade Association General Assembly at the Congress Centrum Nord of Koelnmesse marked the start of THE TIRE COLOGNE 2024! Stephan Helm and his team impressively demonstrated how sustainability, digitalization, and economic challenges are shaping the tire industry. 🌱💡 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗮𝘆: ■ 𝗙𝗶𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲: Michael Schwämmlein, BRV Managing Director of Technology, updated members on the latest developments in technology and legislation, including the EU SERMI certification and the RDKS requirement for commercial vehicles. Important: Act now and stay up-to-date! 🛠️🔧 ■ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗮𝗸𝗲𝗼𝗳𝗳: Prof. Dr. Sascha Friesike delivered an inspiring keynote on digitalization. His message: Set clear goals and leverage the opportunities of digital transformation. 🚀💻 ■ 𝗣𝘂𝗿𝗲 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Oliver Frese, COO of Koelnmesse GmbH, emphasized the importance of personal interaction – a desire that remains strong. The evening networking event at KölnSKY provided the perfect setting to exchange ideas and forge new connections in a relaxed atmosphere. 🌆🍹 The positive energy and enthusiasm of the participants were palpable – the ideal foundation to tackle future challenges. We are proud to have hosted the BRV General Assembly and are already looking forward to the next THE TIRE COLOGNE from June 9-11, 2026! Are you a BRV member? If so, what are the biggest benefits of your membership? Share your experiences and join the discussion! 🚀✨ Apollo Tyres Ltd, Bridgestone EMEA, Continental , Falken Tire, The Goodyear Tire & Rubber Company, Hankook Tire , Michelin, NEXEN TIRE, Nokian Tyres plc, Pirelli, PROMETEON TYRE GROUP , Vredestein Tyres. #ttc2024 #tirecologne #sustainability #digitalization #networking