Cult of Mac have an interesting article this week-end. According to Chris Noessel and Nathan Shedroff in their coming book called Make It So – Learning from SciFi interfaces, "if a device works on a movie audience, it’ll also work as a real-world product. That’s the “meta lesson” from who study how sci-fi interfaces in movies make it off the silver screen and vice versa.
Noessel and Shedroff believes that Steve Jobs may have used the 2004 Pixar movie “The Incredibles” to test whether audiences would accept the idea of a tablet computer. They aren’t the first ones to believe that Jobs may have inserted the iPad-like device in the “Incredibles,” but to assert that “users may already be predisposed to certain interface solutions solely based on what they’ve seen in the media.”
And it's true that the Incredibles iPad-like device looks like the real iPad that Apple launched six years later, so...
After months of hype and expectations Steve Jobs finally introduced yesterday the Apple IPad. Before i go further i have to say that i'm a huge Apple fan something that all faithful Disney and more reader probably know as i've told you this before. Of course i was expecting this new tablet but i think it's fair to say that my expectations were reasonable.
Now, is this new IPad simply a big IPhone? On a certain point of view, yes it is. Will you be able to do with it all you can do with a Mac Book or even a Net Book? Definitely not. Is it a problem? Well, yes and no. No, because it's a new device which don't intend to replace the laptops. And yes, because on the IPad some features are missing and as we will see it's unforgivable.
Let's talk about the good things first: great screen, undeniably, although book reading will be probably more tiring for your eyes than the eInk technology of the Amazon Kindle. Also, definitely great and elegant multi-touch interface which, just like on the Iphone, works like magic. And the IWork multi touch version looks great too (although you'll have to buy it separately for a reasonable price). Watching movies, sharing photos and playing games will be much better on the IPad, there is no doubt about that. Surfing on internet or reading/writing emails on a big screen will be highly appreciated. And the keynote feature will be fantastic for any designer/photographer/graphist, etc...to do their presentation to a client. The biggest surprise came at the end of Steve's keynote when he revealed the price: starting at $499 (wi-fi connection only) the IPad should be a success and probably a danger for the Net Books sales. Although...
And this leads me to the second part, i.e the features desperately missing. First, no USB port or no SD card reader include - you have to buy for $29 the adapter package to be able to upload your pictures/movies. $29 is not dramatic but where was the problem to include this directly in the IPad? Frankly...!?!
Also, just like on the IPhone, there's no possibility to run multiple third party apps at once, outside of the Apple apps that can work in the background, such as iPod which mean that you'll be able to type an email AND listen your music at the same time, which honestly is the least we can expect of this kind of device.
Then comes the first big mistake: although you'll have access to internet and go on any site you wish, all this on a big screen, don't expect to watch videos - like the one i can post on Disney and more or any other site - as the IPad OS don't support Flash!!! So, what's the point to have a fast internet access on a mobile device with a big screen if you can't access ALL internet? Since when internet is only about text and pictures? I don't know the reason behind this missing Flash (officially it's because the use of Flash is "eating" too much battery) but frankly, it's stupid. However, you still can go on Youtube and watch almost any Youtube videos, even high-definition videos.
And here come the missing feature which drive me crazy: there is no webcam on the IPad! And this is really an unforgivable mistake. Why? Here is why: when the first IPhone appeared, back in 2007, with his new multi touch interface, suddenly it was "the future in the present". A kind of Star Trek device which would have been teleported to the 21st century. Of course, now we don't have this feeling anymore but back three years ago this "future in the present" effect was one of the big reasons of the huge IPhone hype.
Do we have this feeling with the IPad? No we don't. And what enrages me is that it could have been the case. Think: you're sit on a bench in a park, or in a remote place 10000 miles from your home and you want to call AND see your girl/boy friend or anyone you wish. Then, instead to take out of your bag a laptop that you need to unfold, etc... what you have is something that looks, virtually, like a piece of glass. And thanks to it - and Skype! - your girl/boy friend would magically appear even if you're up in the mountain or lost in the jungle as long as there is a 3G connection. Wouldn't it be great? Do you remember the sequence in Stanley kubrick's "2001, a Space Odyssey" when the scientist on a space station use a videophone to call on Earth his little daughter for her birthday? In the movie they were in 2001 and we are in 2010! Okay, i'm kidding, but frankly what the hell was the problem to put a web cam on the top of the IPad? It would have changed everything.
If Steve has to learn a lesson in all this, it's this one: ALWAYS BRING THE FUTURE IN THE PRESENT, that the key of the success. And Steve better don't tell me that Apple don't have new innovations! Just go to the excellent PatentlyApple web site , a great site tracking all Apple new patents, and read the three parts article called The Tablet Prophecies HERE, HERE and HERE where you'll discover all the great inventions that Apple researchers created for a tablet device. Sure they'll come in the future, and sure, Apple keep some bullets for the IPad V2, but honestly i'm sick to have to wait for the next version, specially when what i am asking for - Flash support and a webcam - is so simple, so elementary...
Edited: More about all this with a good analysis on the missing features on CNN.com HERE
Let's end by something less negative with pictures of accessories that Apple developed specially for the IPad. First, this dock and wireless keyboard (virtual multitouch keyboard is of course include in the IPad) which can be helpful. Apparently the regular wireless keyboard of the IMacs will work with the IPad.
And the next one is a neoprene case which will not only protect the IPad but also reverses into a triangle to convert the tablet into either a freestanding TV orientation, or lays down to become a full screen mini-laptop. Not bad at all.
Let's end with some fun. As here at Disney and more we have the sense of humor, here is three videos of Apple products that you will never see in the future! Very funny.
This third video was released in 2007 and believe it or not, but it's all about the IPad! Well, a different kind of IPad! (I must tell you first that in America the word IPad also mean a woman personal hygiene product...)
Some time, on week-ends, i'm posting a little "tech" article, and here is one. However it's not totally without a link with Disney as Apple CEO Steve Jobs is Disney's biggest stockholder and member of the WDC board of directors.
So. Next wednesday, January 27th, all Apple geeks - and i'm one of them! - will hold their breath during Steve's keynote at the Yerba Buena Center for the Arts Theater in San Francisco where he will announce the highly-awaited Apple's latest creation, the ITablet - or ISlate, or IPad, or IEverything you want. Fans expectations on this new multi touch product are pretty high, may be a little bit too high...
However, considering that Steve Jobs is supposedly "extremely happy" with the new product i think we can await a kind of high-tech E Ticket from the maestro, another big WOW! I can't wait to see if once again Apple will succeed to create a new i-can't-live-without-it product...
Of course everybody would like to know how the tablet will look, how magic the user interface will be, etc... but as a analyst said recently: "All Apple wizards working on the project seems to have disappear in a black hole"...and just like real black holes, nothing gets out of it.
But recently on Youtube two videos appeared, supposedly showing the awaited ITablet. Is it the real thing? Could be, but probably not as many people think it's a fake. If it is a fake, i must say it's a brilliant one. So brilliant that i'm still not totally convinced that it is one! Why? Because the tablet's user interface that you will see on the videos could really been created by Apple wizards. It works like magic. Have a look, and i'll meet you right after for one more thing.
Pretty cool, wasn't it? Now, the reason why i think it's not the real ITablet is because of the date these videos were posted on Youtube - December 29th, almost four weeks ago. If they show the real product there is no doubt that Apple would have asked Youtube to remove them, right? BUT Apple also know that once a video is released on the web, even if their lawyers react the same day, it's too late to stop it. The video has been downloaded and will re-appear the next day on another channel, etc...
SO, if these videos shows the real Apple Tablet - and although Steve is probably totally furious by now - they could decide to don't say anything which could be the best strategy to keep the project secret as viewers will think that "the videos are obviously a fake, if they were not, Apple would have asked for their removal". You got the idea of the third degree strategy? Now, may be i'm more machiavelic than Steve can be (not sure, though!) and very probably these videos DON'T show Apple's "latest creation". All we have to do now is to wait three more days to get the answer. Which is not that long to wait, isn't it?
LAST COPIES of the acclaimed Disneyland Paris, From Sketch to Reality 320 pages book in its ENGLISH edition. Only TWO copies are left, in perfect “new” condition and price for each is 250€ ( + 28€ shipping worldwide ). To place your order, send me an email at: amplittaye@gmail.com with your name and shipping address and i'll tell you how to proceed to the payment. Paypal or credit card payments are accepted. Click on the book cover above for more infos. Le livre Disneyland Paris, De l’Esquisse à la Création n'est plus disponible en édition Française. Si vous ètes Français et souhaitez commander un exemplaire du livre en version imprimée anglaise je joindrais un PDF du texte original en Français. Il reste deux ex en anglais, en état neuf, et le prix est de 250€ ( +26€ de frais d'envois ). Pour placer votre commande il faut m'envoyer un email à amplittaye@gmail.com avec le nom et l’adresse d’expédition. Les paiements par Paypal ou carte bancaire sont acceptés. Cliquez sur la couverture du livre ci-dessus pour plus d’infos.
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