&Co. / NoA

Ever stumbled upon something extraordinary during an ordinary walk? Back in May 2024, a young guy came across a 1.5-meter shark on a walking path in Denmark. Yep, just lying there, dead, on the sidewalk. It just goes to show that even on those everyday strolls in ordinary Denmark, you might discover something totally unexpected. And wouldn’t it be a shame not to have someone to share those moments with? Hjerteforeningen and TrygFonden (and we!) think so, which is why this new campaign encourages people to join a 'GÅ MED' walking group. We're proud to have been invited along on the stroll. Head to the comments if you: A) Want to find out where and how to join a 'GÅ MED'-group near you. B) Want to read more about the campaign – and learn why you shouldn't laugh when around sheep. --- Solveig Høgh Larsen, Hanne Munk Scheller, Karen Bøgedal, Line Raahauge Hvass. Kristoffer Winther, Ole Bager Hoffmann, Kristina Karlsson, Nynne Sille Hansen, Sarah Emilie Gandil, Mie Schaffalitzky. Production company: klub moderne Director: Thorstein Bjørklund Executive Producer: Charlie Gaugler

That awkward convo where someone is trying to explain to you why something is funny. Awful. ...Yeah, this post is that. Because today, a campaign for Lex - Danmarks Nationalleksikon just launched. And honestly, it doesn't really make sense unless you speak Danish 'cause it translates... not great. We even tried having ChatGPT explain it to those of you non-Danish speakers. All we got was, 'Unfortunately, there isn’t a direct English equivalent.' But seriously, it's funny. Like, 'I see what you did there – nice one' kinda funny. Big thanks to the clever team at Lex - Danmarks Nationalleksikon for a really rewarding process – and to our friends at NoA Connect and Bold Scandinavia / NoA for the collaboration on this one. And to Dansk Markedsføring / Emil Nørlund for highlighting it (article in the comments).

There are lists you’d love to be on. Lists you’d rather avoid. ...And then there are lists that practically demand a "humble brag" post on LinkedIn. Actually, we’re not even going to pretend to be humble about this one. Because we’re pretty damn proud that 5 of our campaigns made it onto the list of the 30 most impactful campaigns in Danish advertising history. Now, that's brag-worthy. Enjoy the full list and cast your vote right here: https://lnkd.in/eJizQEhp

These two are for you, Vejle Fjord. ...and you, Greenpeace & Danmarks Sportsfiskerforbund. – The Not For Profit Prize 2024 – The Public Relations Prize 2024 Thank you, Rambuk.  #Rambuk2024

This is the truest post you’ll ever read***. We’re shortlisted for 18 True Awards across 10 categories with 6 clients! That's thanks to an extremely large number of extremely lovely humans and partners, so we’ll have to keep it tight and just tag the companies they/you work at. But know that we know who you are, and we appreciate you very much <3 UNHCR, the UN Refugee Agency, European Parliament, Dansk Råd for Genoplivning, TrygFonden, MobilePay, Hjerteforeningen, Holy Ravioli, Bacon, new—land, Kind, NoA - The North Alliance, the TRUE award. *from us **today

Five Effie Shortlists! That’s 100% of our entries. Why does this matter? Because the Effie Awards Denmark® isn't just about great ideas – it's about results. Tangible, proven impact that moves the needle for our clients. From putting Denmark’s oxygen depletion crisis on the political agenda, to driving both mental availability and sales for MobilePay Box in a single execution, and even helping save lives by raising awareness of stroke symptoms. THAT makes us really proud. Thanks to Greenpeace, Dansk Råd for Genoplivning & TrygFonden, and Vipps MobilePay for trusting us with these important challenges. #EffieAwards #CreativeEffectiveness

We’re pretty chuffed to have been selected as part of Creative Denmark’s recent global outreach promoting Danish creativity. This week, their white paper "Creativity as A Driver for Quality of Life" was released. We've contributed with a case close to our hearts. And our sore feet: The Ballet of Creativity. You know, that seemingly ridiculous idea of dancing ballet with your colleagues once a week during office hours for six months, then performing on stage at Tivoli. Which, in fact, turned out to be a brilliant idea. As our boss, Ørnulf Johnsen, puts it: "Everything about working at &Co. confirms the connection between creativity and quality of life. It‘s fun, enriching, and rewarding. Dancing ballet is a great example of this, but working alongside truly creative people everyday is the real treat." Below is our contribution, but do yourself a favor and check out the full white paper: https://bit.ly/4edbcn2 #DrivenByCreativity #LetCreativityDrive #CreativeDenmark

Innovation anxiety? It's a thing. It's actually been a thing since, well, forever. Even Sokrates dealt with it. So, no sweat if all the talk about AI sometimes gives you the jitters. It just makes you human. And so does the urge to innovate. Quite the paradox, right? Here's our colleague from Åkestam Holst / NoA's take on it:

Woof we won silver at The Gerety Awards. All barks go to Dyrenes Beskyttelse. https://lnkd.in/dJK2mz_r

How the heck do you best combine top creativity with punchy performance? Ørnulf Johnsen, Robert Cerkez, Henrik Berglind, and Mats Bax shared the (million dollar!!!) answer on last week’s #NoABrainfood morning session. The answer was an hour long so we’ll just go ahead and recap for your convenience: - A strong idea is agnostic. It translates across formats, channel, funnel, and time. - Impact and consistency can, in fact, co-exist. It’s a symbiosis, not a linear process. - Think “LEGO” and automize for scale. Modular design allows for better, cheaper, faster. If you really want to know the full answer (because you could use a million dollar), you can also request the deck. Leave a comment and it will slide into your DMs. &Co. / NoA x NoA Elevate