Agreena

How can we build a positive economic model for regenerative agriculture? 🌐 We've contributed to Deloitte's latest report, highlighting the financial challenges and opportunities experienced by farmers transitioning to regen practices, and emphasising the need for innovative solutions and collaboration to support farmers in this transition. Key takeaways: 📈 While implementing regenerative practices can lead to a positive net profit impact for farmers after 3 to 5 years, agronomic and financial advice on regenerative agriculture roll-out is essential to optimising ROI. 🤝 With only ~2 to 6% of the total funding needs for regen ag in Europe currently being met, collaboration and sharing expertise between stakeholders is essential to develop fit-for-purpose funding and farmer support models. 💲 Diverse financial tools are needed to support farmers during their transition, including innovative financing options, insurance products, procurement guidelines, and carbon credits. A particular mention must go to the Agreena farmers who took time out of their busy days to contribute to this report — their firsthand knowledge shaped these findings, ensuring the real-world challenges and opportunities of regen ag were highlighted. Download the report to learn more about the economic realities of regenerative agriculture.👇 https://lnkd.in/d9S_EYig #RegenerativeAgriculture #ESG #SustainableFinance

How confident is your organisation in the credibility and transparency of today’s carbon credits? Do you rely on established standards like Verra? Have some concerns about quality? Or do you think there’s still a lot of uncertainty? Have your say. 👇 #RegenerativeAgriculture #CarbonCredits #VCM

We’re thrilled to announce our carbon credits partnership with leading digital carbon marketplace Senken. 📣 With our first concluded transaction together securing credits from Denmark and the UK, our ongoing collaboration will enable transactions from our portfolio of 20 countries across Europe. Each of these purchases plays a part in our continued mission: to drive the growth of regenerative agriculture across Europe by harvesting high-integrity soil carbon assets, bringing crucial financing to farmers. ‘Regenerative agriculture is a powerful tool to restore soil health, boost biodiversity, and sequester carbon. At Senken, we’re committed to scaling its impact by supporting Agreena farmers and making it easier for companies to invest in high-quality, verified soil carbon credits. This collaboration drives real climate action while strengthening the resilience of our food systems.’ - Adrian Wons, Senken CEO Learn more about how high-quality carbon credits could support your environmental goals. 👇 https://lnkd.in/gkyiR-nz #RegenerativeAgriculture #CarbonCredits #NatureBasedSolutions

🤔 What happens if soil gets tilled and releases the sequestered carbon? 💡 ‘Any unanticipated disturbance will not invalidate the credited climate benefits; if a reversal does occur, the buffer covers the shortfall.’ Quantifying and creating high-quality carbon credits is the topic of our third blog in the ‘From credit to credibility’ series, looking at the details behind our Verra-registered AgreenaCarbon Project. Written by in-house experts Dr Marcos Alves, Dr Andrew Manderson and Dr Petros Georgiadis, this article walks you through the steps taken to ensure that our credits are of the highest integrity. Discover the details on our website.👇 https://lnkd.in/dTzTtqEi #RegenerativeAgriculture #StandardsMatter #CarbonCredits

There’s a big difference between reading about sustainable farming and standing in the fields where real change is happening. At Agreena, we connect businesses with farmers and provide the highest-quality regenerative agriculture data available, sourced directly from the fields and aligned with compliance standards, helping you… 📉 Quantify and reduce Scope 3 emissions ✅ Meet compliance requirements with confidence 🌾 Source sustainable crops with full traceability With a network of more than 2,300 farmers across Europe, we can give you the opportunity to see how farmers are adopting regenerative practices, transforming agriculture, and driving supply chain decarbonisation — in person. If you’d like a behind-the-scenes look at this real-world climate impact, we’d love to hear from you.👇 https://lnkd.in/d76_uPJF #RegenerativeAgriculture #FieldOfRealChange #SupplyChainSolutions

'The time to act is now' 🌱 Boston Consulting Group (BCG) have published a new article exploring the importance of soil, and its benefits to us all. We're featured as an innovator leveraging global carbon markets to finance the farmer transition to sustainable practices, highlighting the importance of our work in scaling regenerative agriculture across Europe. As the foundation of our food system, healthy soil is more than important - it's crucial. Our growing community of sustainability leaders recognise this, and are harnessing the power of regenerative agriculture to create a more resilient, equitable, and sustainable food system for all. Thanks to Peter Jonathan Jameson, Søren Skovgård Møller and Mikkel Pedersen for including us! 🚀

‘There is more life in a teaspoon of soil than humans on earth.’ 🪱 As sponsors of Somerset House's Soil exhibition, we were delighted to host a breakfast event at the historic setting, uniting farmers and corporates in celebration of the world under our feet. Alongside presentations from our CCO Frederik Aagaard, Deputy Director at Somerset House Trust Diana Spiegelberg, and Claire Catterall, the exhibition’s curator, guests heard from regenerative farmers Fraser Bush and Thomas Gent. Their insightful talk gave leaders from Barclays, Sainsbury's, GAIL's and many more a glimpse into the tangible impact of soil carbon investment. To hear more from Thomas, read ‘A farmer’s take on the Soil exhibition’ blog, on our website.👇 https://lnkd.in/dZb7Mj3z #RegenerativeAgriculture #SoilCarbon #CarbonCredits

In a high-integrity soil carbon project, data verification is crucial.📍 And with a 0% tolerance for overlap, field boundary detection is no exception. To ensure accurate field data and calculations, overlapping field boundaries — where newly added boundaries overlap with other fields in our programme — must be caught and corrected. This technical process is one of many that Katja Ravn van Overeem, Programme Analyst, Blayne Lees, Engineering Manager, and Ben Smith, Programme Data Lead, have pioneered. In their co-authored article, the trio reveal some of the processes that made AgreenaCarbon become the first agricultural cropland project to be registered under Verra’s VCS. Read the second blog in the ‘From credit to credibility’ series on our website.👇 https://lnkd.in/dFvenW6e #RegenerativeAgriculture #StandardsMatter #SoilCarbon

In early 2025, AgreenaCarbon project was officially registered under Verra’s Verified Carbon Standard! Valentine Ganseman, Head of Farmer Commercial at Agreena, shared insights on their mission. 𝐐 How did this initiative come about, and what are your long-term objectives? 𝐀 Our mission is to accelerate the transition to regenerative agriculture by financially empowering farmers and supporting corporate sustainability efforts. With nearly half of the world’s land dedicated to farming, shifting to climate-positive practices is essential for reducing emissions and preserving biodiversity. Our vision is to drive change at a scale visible from space, ensuring a more sustainable and resilient food system. 𝐐 How does AgreenaCarbon work, and what services does it offer to farmers? 𝐀 We help farmers adopt regenerative practices while generating high-quality carbon credits. Operating in 20+ countries, we support 2,300+ farmers across 4.5 million hectares. Farmers earn rewards for practices like no-till farming, organic fertilization, and cover cropping, with verified carbon reductions converted into credits. 𝐐 What types of clients can benefit from Agreena’s services? 𝐀 Agreena serves farmers, corporations, and financial institutions. Agri-food businesses leverage our program to reduce Scope 3 emissions, while companies outside the sector invest in certified carbon credits to meet sustainability targets. Financial institutions also collaborate with us to support the long-term resilience of agricultural businesses. 𝐐 What does Verra certification mean for Agreena’s trust and credibility in the carbon market? 𝐀 Becoming the first large-scale agricultural cropland project registered under Verra’s VM0042 methodology is a major milestone for us. This certification ensures the credibility and scientific integrity of the carbon credits generated through AgreenaCarbon. Farmers gain a reliable revenue stream, and companies can invest with confidence in verified, European carbon credits. 𝐐 How does Agreena obtain Verra certification, and what challenges were overcome? 𝐀 Achieving Verra certification required years of rigorous assessment, independent audits, and compliance with strict carbon crediting standards. As pioneers in agricultural carbon credits, we navigated complex documentation and verification processes to ensure transparency and credibility at every step. 𝐐 How does Verra certification set Agreena’s carbon credits apart, and benefit clients? 𝐀 Verra certification guarantees that Agreena’s carbon credits meet the highest global standards. For farmers, this means financial security in adopting regenerative practices. For corporations, it provides a trusted solution for emissions reduction. This certification strengthens confidence in the voluntary carbon market and accelerates the shift toward sustainable agriculture. Congratulations, Agreena, and thank you, Valentine, for sharing this story with us ! #DFA #DanishFarmersAbroad

How can we calculate soil carbon change — and make sure it’s accurate? At the 2nd European Carbon Farming Summit, organised by Project Credible, the Agreena team led discussions including this very question, uniting to share knowledge around the Carbon Removal Certification Framework (CRCF). Representing Agreena were Karolina Kenney, Senior Standards Specialist, Marcos Alves, Programme Modelling Lead, and Roberta McDonald, Head of Programme, who attended alongside global policymakers, project developers, NGOs, and researchers. Leading a session with Seqana and Space4Good, Karolina explored MRV challenges from a project implementation perspective, concluding with a breakout session defining improvements for four key recommendations for the CRCF. Marcos’ keynote presentation drew in a 200 person audience, all keen to learn about our practical approach to measuring and verifying soil carbon changes on farms, using a mix of farm data, scientific research, satellite images, and regional stats at a field level. Aligning to Verra's VM0042 methodology, Marcos shared how our AgreenaCarbon Project has turned a complex challenge into a clear, data-driven process that meets high standards and makes a real impact in regenerative agriculture across 20 countries. It’s always a pleasure to see such positivity and excitement surrounding our work leading the regenerative revolution, and this important summit was no exception. As our momentum continues to grow, we’re committed to staying rooted - in standards and in soil. 🌱 #RegenerativeAgriculture #CarbonFarmingSummit #CarbonFarming