Brand Leadership Community

Only a few tickets left! Don’t miss out on the Brand Analytics Jam Session in Copenhagen – the ultimate gathering for professionals who want to dive into data and brand analytics. 📊 Join us on October 31 for an evening of hands-on sessions, networking, and power talks that will help you unlock brand growth. ✨ If you’re passionate about elevating your brand with cutting-edge analytics, this is the place to be! 👉 Secure your spot now: https://lnkd.in/d24HkftW

Steen has some busy days coming up - and if you like your Google Analytics too, this might be worth exploring for you too. Seems it's not that easy to do GA4 campaign tracking that well...

Every conference needs a dose of Steen, that is my horribly very biased and extremly selective take-away after an intense day with the awesome people at Data Science Festival’s Octoberfest in London today 🥳 At least if you measure success based on feedback from Wai Hang (William) Tong, Kaylee Herbert 👩🏻🔬👩🏻💻👩🏻💼, Temitope Ogundare, Abhimanyu Sangitrao and all the others who gave me really positive feedback on my session 🙏 Thanks all, you all really made me feel welcome 🧡 I however still think the people who missed my session had an « almost » as great a day considering the amazing mix of pretzels, bratwurtz, and an A-list of interesting speakers ranging from René-Jean Corneille, Alessandro R. Rizzo, Becks Simpson, Siddhant Agarwal, Tun Shwe, Emma M, Archana Gupta, Matthew Blakemore, Alexander Shepherd and all the other dedicated nerds and nerdettes who made my life a little more entertaining today. With free beer being servered from 12:00, how can you not just love something like this 🍺 😊 Congrats to David Loughlan and Lizzie H. you have really built something special with the right level of nerdy secret sauce. 🤓 ________ Don’t know what else to do now either? 🔔 follow me > Steen or ➡️ sign up for my newsletter > https://lnkd.in/dyYEs9vj for more inspiration. Or just explore my old posts > https://lnkd.in/dcSd5Htx ❤️

It's not every day Steen asks for help, so if you think your GA tracking can be better, please fill out this questionaire to help... he promises 7 questions in 5 minutes. Let's see if he can deliver on that 🙂

📝 𝗔 𝗙𝗿𝗶𝗱𝗮𝘆 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗺𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗮𝘆! It's the final day of MeasureSummit 2024, the largest virtual event dedicated to leveraging measurement, data, and analytics for business growth. 🧠💡 𝗪𝗵𝗲𝗻? 5pm - 9pm CET On Today's agenda: Simo Ahava – Data stream consolidation with server-side Google Tag Manager Juliana Jackson & Krasimir Bambalov – From Search Query to Intent with a Small Language Model Ameet Wadhwani – Reporting on GA4 Data – what's new and interesting in the 4 reporting surfaces Eric Boissonneault – How to build your data strategy Nitesh Sharoff – The shocking dangers of marketing pixels (and what you can do about them) Don’t miss out!

Reminiscing over Web Analytics Wednesday! 🌟 On September 25, industry experts, analytics enthusiasts, and students gathered to discuss the world of analytics. We explored customer data platforms, AI, and trends and strategies that are shaping the future of digital analytics. Follow the link to read more about some of the sessions 👉 https://lnkd.in/da746TwV The evening featured inspiring presentations from our speakers, in-depth discussions, and an opportunity to network! Thank you to our brilliant speakers, our partners JENTIS, bmetric, and Lytics, and, of course, all the attendees who made this event such a success 🏆👏 Can't wait for the next one? Stay tuned for updates!

Peter Boris Kreilgaard 𝗝𝗼𝗶𝗻𝘀 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱𝘀 𝟮𝟬𝟮𝟰!🧠 We’re pleased to announce that Peter Boris Kreilgaard, Commercial Director (CCO) and eCommerce Director at Coop.dk, will be joining us as a speaker at the Martech Masterminds in Copenhagen this November! Peter brings extensive experience in 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 through innovative strategies and data-driven insights. His leadership has played a pivotal role in transforming eCommerce operations at Coop.dk, one of Denmark’s largest online retailers. At Martech Masterminds, Peter will share his expertise on topics such as commercial strategy, team building, and creating competitive advantages in the fast-evolving Martech landscape. Don’t miss this opportunity to learn from one of the industry’s most experienced professionals! More speakers and sessions announced soon 📣 𝗘𝘃𝗲𝗻𝘁 𝗗𝗮𝘁𝗲: 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟭𝟰, 𝟮𝟬𝟮𝟰 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: 𝗦𝗮𝘅𝗼 𝗕𝗮𝗻𝗸, 𝗖𝗼𝗽𝗲𝗻𝗵𝗮𝗴𝗲𝗻 𝗧𝗵𝗲𝗺𝗲: "𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗮𝗿𝘁𝗲𝗰𝗵: 𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘄𝗶𝘁𝗵 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀"

What most people don't know, have forgotten again or never really cared about is that I actually started my career in digital in #onlinecopy, #usability and naturally #CRO. So when Ole Gregersen of Conversionboost Conference Copenhagen fame reaches out and asks "if you have time for a podcast recording", it's not really an option to say no. Not even theoretically. But there is a risk. And the risk was that what should have been the recording of a single episode when he stopped by IIH Nordic on a late afternoon ended up being no less than 3 episodes of conversion rate optimization insights, reflections and anecdotes. The episodes are in Danish, but as always these days there are at least 12 AI apps which can translate it to your favorite language - so that is no longer an excuse. 😉 So lean in and enjoy why "the 4 dimensions of CRO" I have in mind, very likely are not the same as the ones you have in mind. https://lnkd.in/dm42Y_rj _______ ❤️ If you want to get more actual reflections and interesting facts simply follow me (Steen) to stay on top of #digitalanalytics #ai and maybe even a little about #webanalytics Or simply sign up for my newsletter - if you just want "my highlights" here ➡️ https://lnkd.in/dHSiyg4h

What would you prioritize in analytics if you had more time? ⏰ Because time sems to be the one thing we never have enough off, « something » is most likely not getting the full attention it deserves. So what gets missed? 3 trends I think I see are: 1. Data governance 2. Qualified marketing tracking 3. Actual analysis and recommendations ➡️ What do you think other analysts down prioritize? (Because you naturally always deliver everything to everyone on time 😉) _______ ❤️ If you want to get more actual reflections and tuff facts? Simply follow me (Steen) to stay on top of #digitalanalytics #datastorytelling #ai and maybe even a little about #webanalytics Or simply sign up for my newsletter - if you just want "my highlights" here ➡️ https://lnkd.in/dHSiyg4h

A big shoutout to our gold partner JENTIS ✨ Jentis is a server-side tracking platform that delivers precise marketing and analytics data. If you want to learn more about Jentis solution, make sure to catch up with them in the Technology Demonstration area at WAW 📊 Thank you JENTIS for making Web Analytics Wednesday happen!