Dreaminfluence

You’re not getting the most out of your influencer marketing 😳 You’re definitely not, if you’re doing it like most marketers I talk to every day. While there’s huge value in tapping into influencer communities, there's even greater potential when you integrate their content on your own media. Imagine exposing authentic influencer content to your audience, where many are already ready to buy. I've created a slide deck with 5 strategic steps to help you maximize the value of influencer content on your own platforms. Test these strategies in your business and witness the difference. Always perform A/B split tests to measure the impact. If you're not using a platform like ours, which provides 24-month rights to all content, remember to secure permissions from influencers. Have you tried using influencer content on your own media? What was your experience?

We're proud to share that our CEO, Mads 🍎 Wedderkopp, recently participated in the Vero Moda Power Hour, offering his expert insights on micro-influencer marketing in Europe. A big thanks to Ida Marie Jessen and the Vero Moda team for the invitation. It's always enriching to collaborate and exchange ideas with industry leaders.

Exciting announcement! My latest project, Unwrapped by Dreaminfluence, has just launched a new episode, and this time, we're stepping it up with a full video format on YouTube! 📽️ In this episode, I had the pleasure of engaging with Sanne Dollerup, PhD from Institut for Kundetyper. We delved into the world of emotional customer types and explored how they can be used in influencer marketing. A special note to our international followers: The first season is in Danish 🇩🇰 You'll find the link to the episode in the comments below. I'm keen to hear your thoughts: What topics or challenges in influencer marketing would you like us to tackle in future episodes? Your feedback is invaluable, and I welcome it in the comments 🤔

Are you fully leveraging the potential of influencers eager to collaborate with your brand? 🤷🏼♂️ I've noticed a recurring challenge among brands: recruiting influencers, particularly micro-influencers, is a task fraught with repetitive processes. Additionally, many influencers are uncertain about where to apply. To address this, my team and I have spent recent months developing a tool designed to automate and simplify this process. We are proud to introduce our new feature, the Influencer Recruitment Page 🔥

Exciting update! Unwrapped by Dreaminfluence is now LIVE! 🎙️ In the first episode, I explore the influencer marketing landscape with Steven and Samson from højkant. I delve into their creative processes for developing viral content and innovative influencer campaigns. It's a treasure trove of insights for anyone navigating the complex world of content and influence! I apologize to my international audience, but the first season is in Danish. 🇩🇰 I've added a link to the episode in the comments ⤵️ What topics or challenges in influencer marketing would you like me to cover in future episodes? Let me know in the comments! 🤔

A remarkable 63% of marketers are allocating more budgets for influencer marketing in 2024 at the expense of other channels 🔥 Is this a coincidence, or are there some sensible considerations behind this decision? Here are my thoughts on why I think we're seeing this trend: 🤝 Cultivating Authentic Connections: Today's digital era is marked by a thirst for authenticity. Influencer marketing thrives in this environment by fostering authentic connections between brands and their audiences. It's about creating a narrative that resonates, not just delivering metrics. 🎯 Precision in Audience Reach: Influencer marketing offers a level of precision in targeting that traditional advertising often misses. With influencers often catering to niche segments, brands can communicate their message to a more engaged and relevant audience. 📈 Valuing Engagement Over Impressions: Engagement is increasingly becoming a crucial metric in evaluating the success of marketing campaigns. The influencer marketing approach prioritizes meaningful interactions, and building a community around the brand rather than just counting views or clicks. 📣 Enhancing Brand Narratives: Influencers are natural storytellers. They can integrate a brand's message into their content seamlessly, making it more impactful and relatable to their audience. 🌐 Maximizing Content Impact: The content generated by influencers is a valuable asset in today's digital marketing. It’s not just about producing content; it's about creating content that engages, informs, and entertains. I generally think that as consumers, we've gotten better at seeing through traditional ads on social media, which means we need more authentic communication. That's something influencers, especially micro-influencers, are excellent at. Have you allocated a bigger budget for influencer marketing this year? And what were your thoughts on it?

In the fast-evolving world of influencer marketing, there's a crucial conversation we need to have - the balance between brand guidelines and the creative freedom of influencers. Lately, I've noticed an increasing trend of brands editing and refining influencer content to align perfectly with their aesthetic, often at the cost of the influencer's unique voice and authenticity. 👀 Why Authenticity Matters: Authenticity is the heart and soul of effective influencer marketing. When influencers infuse their content with personal creativity and genuine enthusiasm, it resonates deeply with their audience. This authenticity is what makes their content compelling and trustworthy, leading to higher engagement and a stronger connection with the audience. 🎨 Creativity vs. Control: It's understandable for brands to want consistency in messaging. However, it's essential to remember that influencers know their audience best. They have a keen sense of what works and what doesn’t in their space. Over-editing or excessively guiding their content can strip away the very elements that make their voice unique and engaging. 🤝 Finding the Sweet Spot: The key is finding a balance. Brands should provide clear guidelines and expectations but also trust the influencers' expertise in content creation. This collaborative approach not only respects the influencer’s creative process but also yields content that is both authentic to the influencer's style and aligned with the brand's vision. 🔥 A Call to Brands: Let's shift our focus. Instead of molding influencer content to fit into a rigid brand image, let's embrace the diversity and authenticity that influencers bring to the table. By doing so, we not only respect their artistic integrity but also unlock the full potential of influencer marketing. As we navigate this landscape, let’s remember: When influencers are given the freedom to be themselves, the content they create is not just seen—it's felt. And that's where the real magic happens. Do you require approval of content when working with an influencer? What considerations are behind this?

I've just wrapped up filming the very first episode of our brand-new podcast, Unwrapped by Dreaminfluence, where I delve into the world of influencer marketing with some of the industry's brightest minds 🔥 My guests in the first episode, Steven and Samson from the content agency højkant, shared their unique approach to developing creative concepts and executing high-quality content for social media. We covered a range of topics, including: - The importance of authenticity and storytelling in content creation. - Developing authentic concepts that resonate with social media algorithms. - Strategies for creating impactful influencer campaigns and concepts. - The challenges and rewards of producing authentic content. In the episode, Steven and Samson also share their internal checklist for assessing whether a piece of content is good 🔥 This episode is packed with valuable insights for agencies, brands, and influencers looking to gain an understanding of how specialists work with creative concept development and content creation. Stay tuned for the release of the first episode of Unwrapped by Dreaminfluence and join me in uncovering the latest trends and strategies in influencer marketing. Do you have any specific topics within Influencer Marketing that you'd like me to find experts to address? Please drop them in the comments, and I'll do my best to cover them in one of my upcoming episodes.

I'm joining a must-attend webinar organized by Knexus as a Keynote speaker, where we'll uncover the immense power of influencer content in the e-commerce journey 🔥 This webinar is a deep dive into how the right influencer content not only grabs your audience's attention but also plays a critical role in their purchasing decisions and social commerce in general. It's a fantastic opportunity to explore practical strategies and insights that can help enhance customer consideration, build loyalty, and boost conversion rate—key elements in mastering social commerce. Join us to learn from leading brands' success stories and discover actionable steps to leverage influencer content effectively in your business. With the event set for February 8th, 2024, at 10 AM (EST), time is of the essence. We're just 3 days away, so make sure to click the link in the comments to secure your spot now. Don't miss this chance to turn insights into action and elevate your eCommerce business. Looking forward to exploring how we can grow together in this exciting journey!

Is bigger always better in influencer marketing? 🤷🏼♂️ Not necessarily! A significant shift is underway, with micro-influencers leading the charge and becoming invaluable assets for brands aiming to make a deeper market impact 🚀 Why this shift to micro-influencers? It boils down to authenticity and genuine engagement. These influencers have mastered the art of connecting with their audience through personal, relatable content, fostering a level of trust that's challenging for big-name influencers to replicate. For brands, this means a strategic pivot is needed. The new focus? Cultivating relationships with micro-influencers who can authentically engage with their followers. This isn't just about generating buzz – it's about forging lasting connections. Here's a thought-provoking fact: Investing in micro-influencers benefits not just your top-of-funnel strategies but also bolsters your conversion-focused channels. Partnering with these influencers can mean accessing their content rights at a cost-effective rate compared to their macro counterparts, allowing for effective content repurposing across various channels. As we navigate this evolving landscape, the key takeaway is clear: the true power of influencer marketing lies in genuine, trust-based relationships. Micro-influencers are leading this charge with their unique, personal approach. I'm curious – do you lean towards working with micro or macro influencers? What's your strategy behind this choice? Let’s discuss below.