GetWhy

"We're always looking at human needs.." Why is Qual crucial to the innovation journey at The Coca-Cola Company, and how does AI help their insights teams tell better stories? We sat down with Adam Palenicek during the ESOMAR congress in Athens to get his read on the future of qualitative research. 💫

Day 2 at ESOMAR 2024, and the momentum is building! Our booth has been buzzing with insightful conversations, and the energy from yesterday’s talks is still in the air. Jonas Klit Nielsen and Adam Palenicek from The Coca-Cola Company left the audience inspired with their session on how Gen AI is becoming a game-changer for global brands. 🎤💡 Stop by today for a chat about how AI can bring back the 'Why' to consumer insights, with real human conversations at scale.

🔥ESOMAR is buzzing!🔥 The conference is alive with dynamic discussions on research methodologies and the revolutionary impact AI is having on consumer insights. Later today, Jonas Klit Nielsen returns to the main stage with Adam Palenicek from The Coca-Cola Company, to explore how Gen AI and qualitative research at scale can be a paradigm shift for global brands. If you're attending, swing by booth 19 for a chat and quality cup of coffee! ☕ 

Next stop: Athens 🇬🇷 We're proud to be the Platinum sponsor of the ESOMAR Congress 2024 in beautiful Athens. We’ll be there from September 8-11 to dive into groundbreaking insights and show how Gen AI is transforming qualitative research at scale. 🚀 Don't miss our fireside chat with Adam from The Coca-Cola Company who will share how the new reality of qualitative research at scale can be a paradigm shift for global brands. Want to learn more? Check out more details right here. https://lnkd.in/dTN_yfVq #ESOMAR2024 #QualAtScale #GetWhy

It's here: The 2024 'Summer of Sports' Study 🏆 Want to know which brands won the hearts of consumers during the big 2024 Summer of Sports? (including the Olympics, EURO Football, Copa America, and more) We just published a comprehensive study exploring the experiences of 100 consumers, evenly split by gender, across five key markets (the US, UK, Germany, France, and Italy) during the 2024 Summer of Sports. In addition to uncovering which brands truly stood out, we found fascinating regional and gender-based nuances! Dive into our 👀 eye-opening findings and see how AI-powered insights can be your game changer!👇 https://lnkd.in/dDVGPzC4

🥇 Who won the big Summer of Sports? And why the way we figure that out is about to change for good. 👉 Join Kane Callaghan and Frederik Poulsen on August 22nd for an exclusive webinar where we’ll dive into the experiences of 100 consumers, evenly split by gender, across five key markets (US, UK, Germany, France, Italy) during the 2024 Summer of Sports. We'll focus on uncovering the nuances and commonalities across genders and nationalities, all captured through video-based human insights delivered in near real-time.  🔗 Save your spot now via the link: https://lnkd.in/dMdHT6ZM

We had an incredible time at the #QuirksEvent in New York, where over 1,400 attendees gathered to dive deep into the world of AI and market research ✨ The energy and innovation were palpable, and we were excited to be a part of it. Here's to the future of Consumer Insights and beyond!  #QuirksNewYork #insights #MRX

Quirk's New York is electrifying! ⚡️ The Javits Center is buzzing with passionate discussions on research methodologies, and the importance of AI in consumer insights. We are thrilled to have had Alexia Carré from Coty on stage with us earlier today for a jam-packed session on the future of consumer-led marketing. If you haven't already, come visit us at booth #104. It's been an incredible experience so far, and we can't wait to connect with more of you! #mrx #quirksnyc

📆 Next week at the #QuirksEvent in New York, Jonas Klit Nielsen will be joined on stage by Alexia Carré, Director, Global Strategy & Insights at Coty, who will talk about "The future of consumer-led marketing: How gen AI is a game-changer for Coty" They will dive into how Coty, as an early adopter of Gen. AI, is increasing relevance and value for consumers by implementing video-captured human insights early and often in GTM rhythms and how that ultimately will be transformative for marketing effectiveness. Make sure you stop by Room 3  👉 1:30 pm - 2:00 pm  👉 Wednesday, July 17, 2024 #QuirksNewYork

Start spreading the news 🍎 We’re once again heading to #QuirksEvent — this time in the city that never sleeps! Reach out or comment below if you haven't secured your ticket yet. Hope to see you there! #QuirksNewYork