Caliber

Why is brand becoming more of a boardroom issue? Listen to the answer given by Ian Louden, Head of Brand, Worldwide at ArcelorMittal, on our new podcast, Always On. Listen to the episode on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts.

Could Dwayne "The Rock" Johnson unite a divided nation? 🇺🇸 As part of a closer look at trust in US institutions, we asked Americans which hypothetical presidential candidates they would vote for. Among the celebrity candidates, Dwayne "The Rock" Johnson got the most widespread support, especially among independent voters. 💪 Explore our full findings and get more insights about trust in US institutions, including businesses: https://lnkd.in/d9EUpTvK #elections #uspresident #therock #democrats #republicans

Did you know that trust in institutions is significantly shaped by political affiliation? 🗞 #Democrats trust newspapers (24%), the medical system (23%), and SMEs (20%). They also place relatively high trust in television news (19%) and the White House (16%). ⛪ #Republicans, by contrast, place far greater trust in churches (38%) and the police (23%), with SMEs (20%) also ranking highly. Republicans have less trust in newspapers (8%) and the White House (7%), reflecting their broader skepticism towards mainstream media and political institutions. 🏦 There’s also a clear distrust of large corporations and Big Tech. Large corporations (3%) and Big Tech companies (4%) rank among the least trusted institutions among those who identify as voters of both parties. Dig deeper in our recent findings to see what the American population expect from both institutions and political candidates: https://lnkd.in/d9EUpTvK #elections #uselections #2024elections

What's the difference between a good brand and a *great* one? Ian Louden can tell you. He's the Head of Brand, Worldwide at ArcelorMittal — and in episode two of our new podcast, 'Always On', he told host Shahar Silbershatz how he's helped forge the steel giant's global brand over the past 16 years. 💪 They also discussed why brand is now a boardroom issue, the demand for real-time data, ArcelorMittal's sponsorship of the Olympic Games — and why you won't see it sponsoring any other sporting event.🏅 Listen to the new episode on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts. 🎧

Our new podcast is “Always On” — and in each episode, we ask an expert in branding and communications what being ‘always on’ means to them. For Médard Schoenmaeckers, global head of corporate affairs at pharma giant Boehringer Ingelheim, the trick is knowing when to switch off. 👇 Episode one is out now on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts — and episode two drops tomorrow 👀

Is your brand truly aligned with what your stakeholders value most? 🤔 Our research reveals that each market has its own unique driver of reputation—whether it’s Relevance in Sweden 🇸🇪, Inspiration in Germany 🇩🇪, or Governance in the US 🇺🇸. At Caliber, we’ve analyzed stakeholder perceptions across global markets and are excited to showcase the top 5 companies excelling in the key reputational attributes that matter most in their regions. 🌍✨ Understanding the drivers of reputation in each market can help you build deeper relationships with your stakeholders and gain a competitive edge. 💡🚀 Swipe through the carousel to see the leaders in each market! 👉📊 #corporatereputation #trust #reputation #brand

🚀 For years, Caliber’s Real-Time Tracker, now dubbed Caliber 360, has empowered organizations to track stakeholder perceptions in real-time, giving them a complete overview of what their most important audiences think and how they’re likely to behave—anytime, anywhere.     🌎 Whether it’s customers, employees, investors, or the public, Caliber 360 allows you to monitor broad stakeholder perceptions and measure your brand’s overall reputation with the audiences that matter most. 🎯 Discover some of the ways how our clients use Caliber 360 to gain an in-depth understanding of their stakeholders around the world ⤵ #stakeholders #stakeholderintelligence #reputation #corporatecomms

Three weeks out from what may be the most disputed US election in history, and trust in the country's democratic bodies is in seemingly short supply. Our latest report that looks at trust in American institutions and finds the following: — Americans trust churches and small and medium-sized enterprises the most. — Large corporations are the least trusted institution, behind Big Tech, Congress and the White House. — Trust in institutions is divided along party lines: Democrats most trust news outlets, Republicans religious institutions and law enforcement bodies. — Democrats prefer presidential candidates to have political and legal experience; Republicans prefer them to be business leaders and military figures.   — Celebrities have little appeal as potential candidates, but Dwayne “The Rock” Johnson has the most cross-party appeal, especially among independent voters. Check out the full report (link in comments). 

Who do Americans trust more? 🤔 🇺🇸 The media or government? Big business or the White House? Ahead of next month’s presidential election, we carried out a survey of trust in American institutions — and discovered the following: 1️⃣ Large corporations are the least trusted institution, behind Big Tech, Congress and the White House. 2️⃣ Small and medium-sized enterprises are the second-most trusted institution, behind the church and organized religion. 3️⃣ Democrats place most trust in news outlets, Republicans in religious institutions and law enforcement bodies. Don’t miss our exclusive report, which breaks down what all this means for big business: https://lnkd.in/d9EUpTvK #USelections #democrats #republicans #whitehouse #bigtech

How can Chief Communications Officers get a "seat at the table" and demonstrate their true value to the C-suite? 🤔 Hear what Médard Schoenmaeckers and Shahar Silbershatz had to say about that on our brand-new podcast, Always On. 👇