GroupM Danmark

It’s time for a change... Big thanks to Lisa Gøttler and the Kvik A/S crew for putting up with us for 10 years 🚀 What a ride it’s been - incredible growth and at least 7 awards for some of the coolest projects we’ve ever tackled (and yes, we counted!). 🏆 Wishing you all the best with your new team. As for us, we’re off to explore new opportunities and dive into some thrilling new projects. Onward and upward! 🌟 Anette Winther Svendsen, Peter Juul Ottesen, Pelle Svane Jakobsen, Jonas Hemmingsen

Enhance Your Facebook Ad Campaigns with Site Links! 🔗 It's crucial to streamline consumer navigation and minimize friction. One effective method is incorporating site links into Facebook ad campaigns 🚀 At its core, this tool allows for the addition of multiple landing pages to a single image or video ad 🖼️🎥 In our latest insight Emil Bindseil Møller dives into the benefits of site links and how to implement them effectively 🤝 You can read the article here 👉 https://lnkd.in/eAcemYHb

👋 Vil du være vores nye Director of Programmatic? 👋 Er du klar til at tage styringen i Danmarks største mediebureau? Hos GroupM leder vi efter en dynamisk Director of Programmatic, der kan tage den øverste ledelse af vores talentfulde programmatic team på +20 personer samt sikre topkvalitet i alle vores leverancer. Derudover har vi også en række muligheder åbne, fra SEO Director til Influencer Marketing og Data Science 💼 Lyder en af rollerne som noget for dig, så send os dit CV og en motiveret ansøgning, hvor du beskriver dig selv, dine kompetencer, og hvordan vi kan samarbejde i fremtiden. Vi glæder os til at høre fra dig! Læs mere på vores jobside her: https://lnkd.in/dbhXG2WN

Curious about how AI can revolutionize your programmatic buying strategy? 🤔 In our latest article Dorte Lundin Hvass simplifies the process into 5 manageable steps 📝 Learn how AI can supercharge your targeting accuracy, campaign performance, and ultimately, your ROI 💡💰 It's time to step into the future of programmatic buying - are you ready? 🚀 Read the article here 👉 https://lnkd.in/dFXhRR35

Nexus Minds Wrapped 🚀 This week, we hosted another successful GroupM Nexus Minds seminar, where we invited clients, partners, and all marketing and media enthusiasts into our office to dive into the world of AI in Influencer Marketing 🤖📲 Mette F., Business Development Manager, and external speaker, Gianluca Mauro, Founder of AI Academy, kicked off the seminar with a deep dive into the different opportunities and risks involved ⚖️ This was followed by a panel discussion with a selection of Danish influencers, Michella Meier-Morsi (@michella), Jesper Vejsgaard (@yespar) & Jacob Krull (@jaxstyle), who reflected on the question: Do you fear being replaced by AI or do you see it as an opportunity to create even better content? 🤔 Thank you for the inspiring discussions, the fantastic turnout, and for spending the morning with us 👏 We'll be back with another seminar after the summer, so keep an eye on our channels for more information 👀

Harness the power of Instagram's Reminder Ads for UEFA 2024! 🏆 💡 Discover innovative ways to engage with your audience and stay top of mind 🧠 In our latest insight Marcus Schnell Hansen tells you how you can utilize Reminder Ads on Instagram to Increase event attendance and foster deeper connections with your audience 🤝 Read the article here 👉 https://lnkd.in/dATsHGYU

How do you create the world's largest live shopping event? 📲🛍️   In the latest episode of Mindshare Danmark's podcast, “Minds in Sync”, Head of Influencer Marketing Sarah Fischer-Iversen and Marketing Manager at POWER A/S, Sebastian Lillelund , discuss how they managed to create the world's largest live shopping event for POWER. The primary media activation consisted of 30 influencers who drove attention to the event in both the physical and digital space. This resulted in the 3rd biggest weekend measured in revenue in POWER's history (surpassed only by Black Friday) 🤯   The campaign is shortlisted in the 'Best Use of Influencers' category at this year's Danish Digital Award.   Listen to the episode (in Danish) via the link in the comment 👇

We can’t wait to see you all this Wednesday for our Nexus Minds seminar on Influencer Marketing 📱 If you still haven’t secured yourself a spot, you are in luck, as there are still a few spots left 🍀 At the seminar you can expect: ▶ A presentation from Mette F., Business Development Manager at GOAT on Influencer marketing 🐐 ▶ A presentation on the ethics of AI by Gianluca Mauro (in English), Founder and CEO of AI Academy 👨🎓 ▶ A panel discussion featuring some of Denmark's most beloved influencers, namely Michella Meier-Morsi (@michella), Jesper Vejsgaard (@yespar) & Jacob Krull (@jaxstyle) 👨👩 You don’t want to miss this. We look forward to seeing you. Sign up below 👇 https://lnkd.in/eNV7RV3h ❗ Please note that the seminar will be conducted in Danish ❗ 

"We can provide the influencer with the necessary creative freedom, as it's the train journey itself that makes the script" 🚂 How do you change the perception amongst a young target audience and get 18-34-year-olds to choose Interrail as their next travel experience? The answer is influencer marketing! 📲🌍 In Mindshare Danmark's latest episode of “Minds in Sync”, their Head of Influencer Marketing, Sarah Fischer-Iversen, and Accenture Song's Executive Digital Director, Jacob Benzon Malmmose, discuss how they managed to lift sales of Interrail passes at DSB through a strategic approach to branding and tactical campaign execution.   The campaign is shortlisted in the 'Best Use of Influencers’-category at this year's Danish Digital Award. Listen to the episode (in Danish) on Spotify via the link in the comment 👇

Are you leveraging AI correctly in your SEO strategy? 🤔 Google's March 2024 update has changed the rules of the game 📝 In our latest insight Line Jensby tells you how you can utilize AI in your SEO strategy without being punished by Google 🌟 Read the article here 👉 https://lnkd.in/dq4U-tNZ