the LEGO Group

At the LEGO Group, we’re committed to making our products from more sustainable materials by 2032. In 2024, half of the raw materials we purchased were produced with sustainable sources, including more than doubling the share of renewable materials procured through the mass balance approach compared to 2023 📈 This means that, on average, there were around 33% renewable sources in the raw materials we used to make our products – thereby removing the same amount of virgin fossil. Going forward, we’ll keep increasing the sustainable sources we buy and driving demand for high quality renewable materials. And in parallel, our team of curious and creative colleagues will continue testing a wide range of other materials for more sustainable solutions. ⚗️ Watch the video to learn more about the process >>> #JustImagine #BehindTheBricks

Stay tuned Pokémon Trainers! 2026 is going to be electrifying… We’re teaming up with The Pokémon Company International to bring the world of Pokémon to life… brick by brick. This electrifying new multi-year partnership will allow fans to build their beloved Pokémon in LEGO® brick form for the very first time. So get ready for an exciting LEGO Pokémon adventure, with further announcements to come in 2026! For more information as it is revealed: https://loom.ly/rKjBY-U #LEGO #Pokemon #LEGOPlay #LEGOPokemon

Have you ever made a disco-dancing robot? 🤖 Mikkel has. 💪 He’s one of our firmware engineers and he programmes the brains of our LEGO® Education SPIKE™ Prime hubs. He fixes bugs and solves complex problems to enable the builders of tomorrow to develop a lifelong love for learning. Read his story here → https://lnkd.in/eBqug4h8. 🌟 #JustImagine #BehindTheBricks #OneLEGOTeam #LEGOeducation

How do I create cutting-edge solutions for interactive experiences? 🤔   I play—with ideas 💭, technology 🤖, and those around me, learning what works and what’s possible.   I develop solutions that turn creative ideas into interactive experiences. Through rapid prototyping and continuous iteration, these solutions are refined to ensure they meet all requirements and thus bring joy to children and adults. Research-driven development helps to push boundaries with the best available technology.   This is what I do. Check out my story → https://lnkd.in/da2ANvS4.   #JustImagine #BehindTheBricks #OneLEGOTeam

We want to play our part in creating a better and more sustainable world for children to inherit. We’re proud of our achievements in 2024 across children 🧒, environment ♻️ and people 🙋. We increased the amount of renewable and recycled raw materials we buy to make our products – half of our purchased materials were produced with sustainable sources. Our overall investments in environmental sustainability grew by 68% compared to 2023, nearly tripling our spending compared to 2022.  Take a look at the progress we're making ⬇️and read the full report → https://lnkd.in/ejUq9ipZ #Sustainability #OneLEGOTeam #JustImagine 

🌟 Exciting news from all of us at the LEGO Group! 🌟 We’re thrilled to share our record annual results for 2024 🎉 With double-digit growth in both revenue and operating profit, we outpaced the toy market and gained significant market share.   Our CEO Niels B. Christiansen said: “2024 was an exceptional year for the LEGO Group and we are very pleased with our strong performance. We achieved record top- and bottom-line results even as we accelerated spending on strategic priorities. A heartfelt thank you to all LEGO® colleagues for your unwavering commitment and creativity in bringing LEGO play to families around the world.”   Want to dive deeper into our results? Check out our media release here → https://lnkd.in/dqmCcD9J And don’t miss our full 2024 Annual Report here → https://lnkd.in/d9Z_rx-P #OneLEGOTeam #LearningThroughPlay #JustImagine

Gender equality is a shared journey for us. 🛣️ We’re building awareness and learning through knowledge sharing and partnerships and, empowering colleagues who are committed to fostering inclusion, equality and want to inspire others. 🚀 Learn more about our journey, our inspiring LEGO® colleagues and how we're celebrating International Women’s Day 2025 → https://lnkd.in/e5aQWKti #IWD2025 #BehindTheBricks #JustImagine 

Get ready to roar with excitement! 🌟 🦖 We're thrilled to reveal our brand-new LEGO® Jurassic World Rebirth sets together with Universal Products & Experiences, inspired by the upcoming movie coming to theatres this July! The sets are for fans ages 5 and up and include the thrilling Spinosaurus, Mosasaurus and Titanosaurus – all launching June 1st. Find out more here → https://lnkd.in/d6Wwu-6K #LEGOJurassicWorld #JurassicWorldRebirth #LEGOPlay

Play is at the heart of everything I do ❤️   It energises me, fills me with creativity, and brings me closer to others. It’s what fuels the exciting ideas and experiences that inspire kids and adults all over the world. ✨   Want to know how? 👀 Read my story → https://lnkd.in/er99Y_bn   #JustImagine #BehindTheBricks #OneLEGOTeam

Hooray! We're over the moon to finally reveal the first ever LEGO® Bluey™ playsets bringing cherished moments from the beloved BBC Studios TV series to life in LEGO brick form 🐾 With six sets across both LEGO DUPLO® and LEGO 4+, there is something for every preschooler age allowing children and their families to build, explore, and create their own play adventures. Which Bluey moment is your favourite? More information here → https://lnkd.in/dbxnTTrY #LEGOPlay #LEGOBluey #BBCStudios #Bluey