Native Advertising Institute

Looking to master the art of pitching branded podcast projects? Don’t miss out on Matty Staudt’s upcoming session, "Closing the Deal: How to Pitch Branded Podcast Projects that Work." at the online Branded Podcast Symposium on September 25th🎙️ Matty Staudt, President & Founder of Jam Street Media and a true pioneer in branded content, will be sharing his secret sauce for: 📍 Crafting the perfect pitch deck 📍 Answering clients' tough questions with confidence 📍 Proven tips to close deals effectively 📍 Leveraging AI tools to amplify your podcast and boost ROI 📈 Matty has earned quite a few stars on his shoulders in the North American branded podcast space. Over the years, he has helped develop shows for brands like Ford, Pfizer, Nissan, and more. Don’t miss your chance to learn from one of the top voices in podcasting! #Podcasting #BrandedContent #BrandedPodcastSymposium 👉 https://lnkd.in/dFd-eTqu

🚀 Missed Native Advertising Days 24? Don't worry—We've Got You Covered! If you couldn’t attend the live conference, now’s your chance to catch up. We’ve made select recordings from Native Advertising Days 24 available on-demand. 🎯 Gain insights from top industry experts on: 📍 Boosting native ad engagement & conversions 📍 Monetizing native advertising effectively 📍 Future trends shaping the industry Whether you're part of an in-house agency, a creative agency, a media agency or a media outlet, these sessions are packed with actionable strategies to help you deliver world-class native advertising campaigns. 🔗 Ready to elevate your campaigns? Access the recordings now: https://lnkd.in/d5g3uTSy #NativeAdvertising #DigitalMarketing #OnDemand #AdTech #MarketingStrategy

How do you mix thought leadership and audio in ways that resonate with customers and creates brand equity? Well... FT Longitude's very own Head of Audio and Innovation, Meg Wright has a bucket full of good answers to this that she will share with us at the online #BrandedPodcastSymposium on September 25th. Meg's presentation 'From "why" to "when": The Rise of B2B Podcasting and Audio Thought leadership' guarantees a clever approach to the strategy and practice of Thought leadership in the audio space. She will teach you: 📍 How the B2B audio landscape is transforming - and what it means for brands looking to make a splash 📍 Why audio thought leadership is a powerful tool in the world of B2B content 📍 What it takes to develop, launch and scale a successful B2B podcast Its free to join us for the LIVE event, so hurry up and register: https://lnkd.in/dFd-eTqu #AudioMedia #BrandedPodcasts #ThoughtLeadership

We need to talk about the importance of audio 🔊 And what better way to do so than to give the stage to Darryl von Däniken a true visionary in the media industry and founder of BrandAudio Media, a pioneering full-service agency specializing in branded podcasts. At the #BrandedPodcastSymposium24, he will be giving an enlightening session that explores the profound influence of audio media, tracing its remarkable journey from the early days of wireless radio to the modern era of podcasting. Discover how radio, the original instant global medium, has not only shaped cultures but also stood resilient against old media and the challenges of fake news. And learn why, in the age of AI, audio is increasingly seen as a beacon of trust. Whether you're a brand studio professional or a content creator, this keynote will provide valuable insights into the power of voice and its unique, pivotal role in global media. Don’t miss this chance to connect with the earphone generation and maximize your impact - mark your calendar for September 25th and join us for a free online conference packed with thought leaders from all over the world. Save your seat today: https://lnkd.in/dFd-eTqu #AudioMedia #BrandedPodcasts #ContentCreation

Speaker Announcement vol.1 If you are the least bit interested in great insights that rhymes with audio, storytelling and branded content strategy and practice - this is for you 🔈 Here at NAI, we are over the moon about the speaker confirmations that we are receiving these days. Accomplished professionals such as Darryl von Däniken, Meg Wright, Tom Michiels, Jonas Woost, Hanna Repo, and Pelle Estborn will be gracing this first edition of Branded Podcast Symposium with their presence as well as their experience. And more will follow soon. One thing is certain - we will be spoiled with clever insights on branded podcasting. Moreover, the symposium is free to attend, if you join the LIVE online event on September 25. Go register @ https://lnkd.in/dFd-eTqu And if you feel generous, then please share the event with good people who deserves this kind of online treat 😊

📖 New Whitepaper 📖 METRICS THAT MATTER... that's what we are all looking for to prove our work, right?! If you are finding yourself questioning the effectiveness of your recent marketing efforts then this is indeed the resource you need. Our latest whitepaper, "The Metrics that Matter - How measurement data can prove the impact of native advertising", delves deep into the world of native and sponsored content advertising, revealing the secrets to successful measurement and optimization. Drawing on Brand Metrics campaign benchmark database and CMO, Sean Adams’ extensive experience and sharp pen, we’ve identified key challenges and trends that can transform your future campaigns. Here’s a sneak peek at what you’ll discover: 1. The Measurement Challenge: Native campaigns often struggle with measurement due to their smaller scale and the unique nature of their audiences. Traditional metrics like click-through rates fall short. Learn how to overcome these hurdles with advanced techniques. 2. Data-Driven Creativity: Discover how measuring brand lift empowers your creative strategies. By quantifying the impact of creativity, you can turn good ideas into great campaigns, ensuring every element contributes meaningfully to your brand's story. 3. Understanding Audience Engagement: Native advertising isn't just about visibility; it's about engagement. Our findings show that native ads are more effective in driving mid-funnel metrics like consideration and preference, which are crucial for brand building. 4. Practical Guidelines: We provide actionable insights and guidelines to help you plan and execute more effective native campaigns. Whether it's optimizing creative elements or understanding the impact of frequency and duration, this white paper has you covered. Ready to transform your native advertising campaigns? Download the Whitepaper Now: https://lnkd.in/dw4YnqGR Don’t miss out on this opportunity to elevate your marketing strategy with insights from industry-leading data. Measure better, plan smarter, and uncover the true potential of your native advertising efforts⭐ #NativeAdvertising #DisplayAdvertising #MarketingMeasurements #MarketingROI #DataDrivenMarketing

There's a new ONLINE CONFERENCE in town🤠 🎧 And we hope that this resonates with both curious cats and seasoned audio profs wanting to learn and understand more about the great potentials of branded podcast 🎧 This conference has it all - great case stories, tactical tips and tricks on operational setup, strategies for budget planning, sales approach, audience growth, thought leadership etc. Join us at the Branded Podcast Symposium on September 25, 2024, for a deep dive into branded podcast strategies and best practices. Secure your spot now and elevate your branded podcast game! Register Here: https://lnkd.in/eRibvTam #BrandedPodcasts #ContentCreation #NativeAdvertising #BrandedContent #Podcasting #MarketingInnovation

AI Advertising Strategies 👇 Our Top Favorite Ad Headline Generators : 1️⃣ Google Bard (Gemini) & ChatGPT 2️⃣ HubSpot’s AI-Powered Ad Headline 3️⃣ TOOLSADAY Ad Headline Generator One more suggestion and full overview in our blog 🔗 https://hubs.ly/Q02Cf1yC0 #ai #headlinegenerator #headlinenatieadstool #nativeads #chatgpt #hubspotai #toolsaday

Native Advertising vs Display Ads: Which Leads to Better #ROI Let's look on two important areas: ✅ Engagement: Native ads tend to drive higher engagement rates due to their contextual relevance, while display ads are more focused on immediate clicks and conversions. ✅ Integration: Native ads seamlessly integrate with the surrounding content, while display ads stand out as distinct elements on the page. However these are just two aspects of whole palette. More comprehensive overview in our blog here 👉https://hubs.ly/Q02yBKGH0 #displayads #nativeadvertising #roi #adsroi

Spoiler alert: 🚀 Key Takeaways from Day 2 of the Native Advertising Conference Juliane Sydow, General Director at Axel Springer Brand Studios, kicked off Day 2 with an inspiring keynote. Off-stage, she's known as a "bike girl," cycling through Berlin for the autonomy it provides her —a principle she applies to her leadership style, empowering her team to make autonomous decisions. Rob Mitchell from FT Longitude emphasized producing distinctive content to inspire consumers, advocating for a 95-5 approach to target the majority who aren't actively looking for solutions. David Lennon from Fortune Brand Studio shared the moving story behind 'The Ecopreneurs,' highlighting the human aspect of content creation. 🌟Two other notable sessions included: Veronica Valdes from Condé Nast on engaging Gen Z with culturally relevant campaigns. Robin Nilsson from NTM Group on the power of local media in maintaining reader trust. Panels with experts from PepsiCo, Marriott International, the German National Tourist Board, Forbes Content & Design Studio, Sanoma Media Finland and Roularta Brand Studio discussed the importance of strategic alignment and authentic human connections in successful native advertising campaigns. Stay tuned - after 15th of August will have all the keynotes and panel talks available on-demand. 📽️ #NativeAdsDays24 #NativeAdvertising #Leadership #ContentMarketing #Innovation