Neurons

After 25 years, PayPal moved away from its blue logo. This marks a new chapter for the digital payment platform.👇 Rebranding is always a risk. But PayPal made its choice: Sacrifice familiarity now for better positioning tomorrow. The updated identity is the work of Andrea A. Trabucco-Campos and his team at Pentagram. According to the studio, the rebrand “𝘴𝘪𝘨𝘯𝘢𝘭𝘴 𝘢 𝘯𝘦𝘸 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥: 𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘴𝘪𝘮𝘱𝘭𝘦𝘳, 𝘤𝘭𝘦𝘢𝘯𝘦𝘳, 𝘮𝘰𝘳𝘦 𝘮𝘰𝘥𝘦𝘳𝘯, 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘵𝘪𝘤." The new logo is a modern wordmark. Wordmark logos are easy to understand and remember. They also allow companies to integrate their logo seamlessly into messaging, making it easier to build stories around the brand. Brand stories aid brand recognition and recall. Both crucial to raising brand awareness. Leading to growth in the long run. There are no guarantees in branding. Whether this rebrand was the right move remains to be seen. But when done right, building a strong brand can yield massive benefits that drive long-term success. Learn how to build a powerful brand. Get our “𝗕𝘂𝗶𝗹𝗱 𝗮 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗕𝗿𝗮𝗻𝗱” eBook.👇 https://lnkd.in/e5eYQNbM

“We’re not simply adapting to the future… 𝘄𝗲 𝗮𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗶𝘁.” AI is no longer just a buzzword. It’s already changing the way we create and interact with content. 𝗔𝗻𝗱 𝗶𝘁’𝘀 𝗼𝗻𝗹𝘆 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴… At Neurons, we believe that the true power of AI lies in its ability to make a meaningful, positive impact on people’s lives. We understand that growth must be guided by responsible innovation. Because true innovation isn’t just about 𝘄𝗵𝗮𝘁 we build; It’s about 𝘄𝗵𝘆 we build it. We’re enabling people to make better decisions, by adding empathy and human insights to the creative process. Learn more about Neurons👇 https://lnkd.in/e7ubPGyw 

Here’s how Teads improves client KPIs (& seals new deals) with AI-optimized content 👇 “𝘕𝘦𝘶𝘳𝘰𝘯𝘴 𝘈𝘐 𝘨𝘪𝘷𝘦𝘴 𝘶𝘴 𝙩𝙝𝙚 𝙥𝙧𝙤𝙤𝙛 𝙬𝙚 𝙣𝙚𝙚𝙙 𝘵𝘰 𝘣𝘢𝘤𝘬 𝘶𝘱 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴." – Lara S. , Creative Strategist at Teads Teads is a media powerhouse, working with top agencies and brands to deliver premium advertising solutions. Their client needed to run a multi-channel campaign but had no time for new video production. With Neurons AI, Teads improved key client metrics just by running predictions and optimizing existing video assets based on AI analyses and recommendations. The campaign led to: 64% increase in brand awareness 47% higher brand linkage 29% higher ad recall "𝘞𝘪𝘵𝘩 𝘕𝘦𝘶𝘳𝘰𝘯𝘴 𝘈𝘐, 𝘸𝘦 𝘨𝘦𝘵 𝘵𝘰 𝘵𝘢𝘭𝘬 𝘣𝘪𝘨-𝘱𝘪𝘤𝘵𝘶𝘳𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘸𝘪𝘵𝘩 𝘤𝘭𝘪𝘦𝘯𝘵𝘴, 𝘸𝘩𝘪𝘤𝘩 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘦𝘭𝘱𝘴 𝙨𝙩𝙧𝙚𝙣𝙜𝙩𝙝𝙚𝙣 𝙩𝙝𝙤𝙨𝙚 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨 𝘢𝘯𝘥 𝙜𝙧𝙤𝙬 𝙩𝙝𝙚 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨," shared Simon Keller, Sales Director at Teads. Want to learn how they did it? Read the full story👇 https://lnkd.in/dWMkpUTh

🔍What makes a brand powerful? Brands can make your ice cream taste better and sneakers feel lighter. Brands are more than just logos and colors. 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆. 𝗜𝘁’𝘀 𝗮 𝗰𝗼𝗻𝗰𝗲𝗽𝘁. 𝗔 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻. Deeply ingrained associations in your customers’ minds. At least, that’s what it must become to add value to your products. Get our latest eBook, discover how to build a #brand that your customers will love, and enhance your customer experiences in the process. 𝗬𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼: ✅ Build an unforgettable brand identity ✅ Grow your brand on multiple platforms ✅ Improve your brand perception & reach Packed with timeless insights, this guide works for brands of any size. Make your brand work for you. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄👇 https://lnkd.in/dhAwkQc8 — #branding 

🔍What makes a brand powerful? Brands can make your ice cream taste better and sneakers feel lighter. Brands are more than just logos and colors. 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆. 𝗜𝘁’𝘀 𝗮 𝗰𝗼𝗻𝗰𝗲𝗽𝘁. 𝗔 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻. Deeply ingrained associations in your customers’ minds. At least, that’s what it must become to add value to your products. Get our latest eBook, discover how to build a #brand that your customers will love, and enhance your customer experiences in the process. 𝗬𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼: ✅ Build an unforgettable brand identity ✅ Grow your brand on multiple platforms ✅ Improve your brand perception & reach Packed with timeless insights, this guide works for brands of any size. Make your brand work for you. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄👇 https://lnkd.in/dhAwkQc8 — #branding 

Thank you, Stockholm🇸🇪 Yesterday, Neurons’ CEO, Thomas Zoëga Ramsøy took the stage at #DAMday2024 organized by QBank DAM. 𝗧𝗵𝗼𝗺𝗮𝘀 𝘀𝗵𝗮𝗿𝗲𝗱: 💡 How predictive AI is changing marketing 💡 How we collect quality behavioral data 💡 What is next for this technology We also did a live brain-scanning demo for our audience, using EEG and eye-tracking. Thank you to everyone who joined us👏 Shoutout to our amazing Theo S. for the assistance. See you next time! -- 𝗠𝗶𝘀𝘀𝗲𝗱 𝘁𝗵𝗲 𝘁𝗮𝗹𝗸? Get Neurons’ latest updates delivered straight to your inbox. 📫 Subscribe to our Newsletter 👇 https://lnkd.in/dkewdn5h 

For years, neuroscience has helped make marketing smarter and more effective. But it’s also typically been costly and time-consuming. Those days are over. ☝️ Neurons combines neuroscience & AI into one platform to enable marketers to make better decisions, faster. With Neurons AI, you can: 𝟭. 𝗥𝗲𝗰𝗲𝗶𝘃𝗲 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗔𝗜 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 Get actionable insights to optimize your ads, powered by the only marketing AI built on neuroscience. 𝟮. 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 See what your customers see - before they see it. Use heatmaps to understand how much attention is on your key elements. 𝟯. 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗮𝗱𝘀 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 Learn how your ads stack up against industry standards, identify performance gaps, and make changes on the fly. 𝟰. 𝗔/𝗕 𝘁𝗲𝘀𝘁 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲 Compare your best designs side-by-side to see which has better performance before you launch your next campaign. Start optimizing your ad creatives today. Try Neurons👇 https://lnkd.in/exnTPJYE 

𝗧𝗵𝗲 𝗺𝗲𝗱𝗶𝗼𝗰𝗿𝗶𝘁𝘆 𝘁𝗿𝗮𝗽 -- 𝗛𝗼𝘄 𝗔𝗜 𝗳𝗹𝗮𝘁𝘁𝗲𝗻𝘀 𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝘂𝗿𝘃𝗲 𝘠𝘦𝘢𝘩, 𝘐'𝘮 𝘴𝘰𝘶𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘢𝘭𝘢𝘳𝘮 𝘰𝘯 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐'𝘴 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘢𝘥𝘥𝘪𝘤𝘵𝘪𝘰𝘯 Remember the bell curve? That infamous normal distribution isn't just a stats class reference - it mirrors much in our world. IQ scores, emotional responses, and creative outputs all cluster around the average, with true outliers being rare gems. 𝘏𝘦𝘳𝘦'𝘴 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘨𝘦𝘵𝘴 𝘴𝘱𝘪𝘤𝘺: our beloved generative AI is falling into the same trap and dragging us down with it. Let me hit you with some sobering facts: • When teams blindly rely on GenAI, 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗱𝗿𝗼𝗽𝘀 𝗯𝘆 𝟰𝟭%. That's not progress; that's a creativity flatline. • GenAI can boost creative output by 40% but 𝘁𝗮𝗻𝗸𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗯𝘆 𝟮𝟯%. • 𝗪𝗵𝗲𝗻 𝘂𝘀𝗶𝗻𝗴 𝗚𝗲𝗻𝗔𝗜, 𝘁𝗼𝗽 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝗽𝘂𝗹𝗹𝗲𝗱 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘁𝗵𝗲 𝗺𝗲𝗮𝗻. It's a gravitation towards the middle, and the best innovation is losing. • We're 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗚𝗲𝗻𝗔𝗜 𝘆𝗲𝘀-𝗽𝗲𝗼𝗽𝗹𝗲, accepting average outputs without blinking (time and convenience might be a reason for this). Since when did "meh" become our gold standard? • We've tested various generative AI tools, and while their performance varies, 𝗻𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. Here's my fear: in our GenAI love affair, we're smoothing out the edges where true breakthroughs live. In our fear for being on the wrong side of the bell curve, we're trading potential genius for comfortable mediocrity. And GenAI is there to help! 𝘽𝙪𝙩 𝙙𝙤𝙣'𝙩 𝙥𝙖𝙣𝙞𝙘 𝙮𝙚𝙩! 𝙏𝙝𝙚𝙧𝙚'𝙨 𝙖 𝙥𝙡𝙤𝙩 𝙩𝙬𝙞𝙨𝙩 𝙝𝙚𝙧𝙚 :) The solution? We need to fight 𝗔𝗜 𝘄𝗶𝘁𝗵 𝗔𝗜 - 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝘄𝗮𝘆. By implementing human-based predictive AI models, we can create a feedback loop that corrects the generative AI's bias towards the average. These models, trained on human data and creativity, can push our AI outputs towards excellence, not mediocrity. 𝗧𝗵𝗶𝘀 𝗔𝗜+𝗔𝗜 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗵𝗲𝗼𝗿𝘆—𝗶𝘁'𝘀 𝗿𝗮𝗽𝗶𝗱𝗹𝘆 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲 𝗳𝗮𝗰𝘁𝗼 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲. By leveraging vast datasets of human responses to various stimuli, these AI models provide rapid, human-informed feedback on creative assets. This allows for instant iteration and refinement, consistently pushing designs beyond the GenAI average. In our work at Neurons, we're witnessing this transformation firsthand across industries. It's a paradigm shift in how we approach AI in creative domains. #AIMedianEffect #CreativityCrisis #InnovationAlert #AIEthics #RegressionTowardsTheMean  

🍋 Refreshing, yet, familiar… Taking a closer look at 7UP’s rebrand👇 Last year, PepsiCo unveiled the updated identity of its popular lemon-lime soda: 7UP. They subsequently launched brand campaign broadcasting the new identity. The rebrand was well received, earning multiple awards and praise from brand professionals across the globe. It aligns the brand’s identity with its vision, where 7UP is the number one source of “UPliftment”. Here are three things 7UP did to achieve this: 𝟭. 𝗨𝗽𝘄𝗮𝗿𝗱 𝗙𝗮𝗰𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 The new logo is angled up, signifying upward momentum. As Mauro Porcini, SVP and Chief Design Officer of PepsiCo, states: “𝘖𝘶𝘳 𝘯𝘦𝘸 𝘷𝘪𝘴𝘶𝘢𝘭 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘧𝘰𝘳 7𝘜𝘱 𝘸𝘢𝘴 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘥 𝘧𝘪𝘳𝘴𝘵 𝘢𝘯𝘥 𝘧𝘰𝘳𝘦𝘮𝘰𝘴𝘵 𝘣𝘺 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥’𝘴 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘮𝘰𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘜𝘗𝘭𝘪𝘧𝘵𝘮𝘦𝘯𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘪𝘵𝘴 𝘩𝘪𝘴𝘵𝘰𝘳𝘺.” The energy and upward movement are consistent across all visuals and brand assets. This visual storytelling approach strongly supports the company’s vision. 𝟮. 𝗥𝗲𝗳𝗿𝗲𝘀𝗵𝗶𝗻𝗴 𝗖𝗼𝗹𝗼𝗿 𝗣𝗮𝗹𝗲𝘁𝘁𝗲 Recognizability is everything when it comes to branding. Colors have always been a crucial ingredient of brand recognition. But 7UP wanted to add some new flavor to its identity. So it added a few fresh green shades to the mix. This allows the brand to spice up its color schemes while maintaining familiarity and recognition. A clever way to refresh its brand identity. 𝟯. 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝗯𝗹𝗲 𝗟𝗼𝗴𝗼 Do you remember Coca-Cola’s famous “Share a Coke” campaign? The global campaign featured popular local names on Coca-Cola bottles and cans. It became one of Coca-Cola’s most successful marketing campaigns, significantly increasing sales and consumer engagement. 7𝘜𝘗 𝘪𝘴 𝘶𝘴𝘪𝘯𝘨 𝘢 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. The ‘UP’ in the logo is now an independent branding element. It will be used to localize packaging, by writing the word ‘UP’ in the market’s local language. By using customers’ local languages, 7UP builds familiarity and trust across markets while maintaining a consistent visual identity. Will this rebrand help 7UP take the number one spot as the go-to lemon-lime soda? Let us know in the comments👇 — 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗲𝗻𝗷𝗼𝘆 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁? You’ll love our Newsletter. Subscribe here👉 https://lnkd.in/dX9ifb5A 

Hey Marketers 👋 AI is changing the way we create and interact with content. Join our COO, Mike Storm, as he explores the role of the three essential AIs in marketing and insights.   You'll discover how AI can shape your marketing strategy and creative decisions.    𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘂𝘀𝗲:   ✅ Generative AI ✅ Predictive AI ✅ Suggestive AI Make your branded content efficient & memorable. Watch the webcast now 👇 https://lnkd.in/d6D8dcmZ