Neurons

Greetings from Milan 🇮🇹 Earlier this week, our team joined #INTERSECTIONS24, organized by IAB Italia. Thanks to everyone who stopped by our booth – it was great connecting with so many of you in person. 𝗕𝗶𝗴 𝘀𝗵𝗼𝘂𝘁𝗼𝘂𝘁 𝘁𝗼 𝗼𝘂𝗿 𝘁𝗲𝗮𝗺: Livio Cortese Davide Bonavida Federica Scaccia Matteo Iraggi See you on the next one! -- Missed us in Milan? Learn more about Neurons 👇 https://lnkd.in/dC6dy46x

🎃 Trick or Treat at Neurons We had a spooky afternoon with the team last Friday. A well-deserved break filled with bonding, laughter, and a lot of creativity. 🎨 (𝘛𝘩𝘦 𝘤𝘰𝘴𝘵𝘶𝘮𝘦𝘴 𝘴𝘱𝘦𝘢𝘬 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴) Shoutout to our People & Culture team for making it happen: ⭐Ditte Buch Andersen ⭐Joe George ⭐Melodie Vincent ⭐Ana Visan Happy Halloween, The Neurons Team -- Want to join our team? Check out openings👇 https://lnkd.in/dvAiqyys

Attention is a limited resource. The more attention your competitors capture, the less is left for you. It’s a zero-sum game. When you launch an OOH campaign, you’re not just competing against other advertisers. You’re up against statues, monuments, and street performers. Ads don’t exist in isolation. Getting noticed when the odds are stacked against you is tough. But that’s okay. 𝗜𝗳 𝗶𝘁’𝘀 𝘁𝗼𝘂𝗴𝗵 𝗳𝗼𝗿 𝘆𝗼𝘂, 𝗶𝘁’𝘀 𝘁𝗼𝘂𝗴𝗵 𝗳𝗼𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘁𝗼𝗼. Which means this challenge can be a blessing in disguise A competitive advantage. Make the most of it. Use Neurons👇 https://lnkd.in/dRarwjTe 

👀 Are your ads getting the attention they deserve? Banner blindness can be hard to overcome. But not impossible.☝️ There are proven ways to break through and get noticed. From simplifying your message to optimizing for attention, small tweaks can lead to big wins. We collected practical insights and actionable steps in our guide to make your ads smarter and more effective. Boost ad clicks and engagement. Get the "𝗬𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗔𝗱𝘀 & 𝗛𝗶𝗴𝗵𝗲𝗿 𝗖𝗧𝗥𝘀" eBook👇 https://bit.ly/3Yf19qx 

Imagine your 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗱𝗼𝘂𝗯𝗹𝗶𝗻𝗴 just by making slight changes to your ads. You go live, and your audience is hooked from the very first moment. Feels like a stretch? It’s not as hard as it seems. (Delex Digital Agency did double conversions with Neurons AI!) And that’s exactly what we’ll teach you in our new eBook. 𝗧𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗕𝗼𝗼𝗸 𝗴𝗶𝘃𝗲𝘀 𝘆𝗼𝘂: ✅ Science-based tips to draw attention ✅ Attention KPIs you should measure ✅ Strategies to convert attention Make your campaigns work for you. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄👇 https://bit.ly/3Aa1tir 

This is how Teads gains time to focus on big-picture strategy while delivering high-performing campaigns: From scene adjustments to brand placement, Neurons helps them fine-tune every detail. “𝘞𝘪𝘵𝘩 𝘕𝘦𝘶𝘳𝘰𝘯𝘴, 𝘸𝘦 𝘤𝘢𝘯 𝘫𝘶𝘴𝘵 𝘨𝘪𝘷𝘦 𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵 𝘢 𝘵𝘰-𝘥𝘰 𝘭𝘪𝘴𝘵 𝘰𝘧 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦,” says Lara S., Creative Strategist at Teads. This strategy continues to drive results. For example, one campaign saw a 64% boost in brand awareness and a 29% lift in ad recall when implementing Neurons AI recommendations. And clients keep coming back for more. Without data-backed insights, agencies struggle with wasted time and misaligned expectations. But with quick creative insights and recommendations, agencies like Teads align stakeholders quickly and make informed decisions faster. See how Teads uses Neurons👇 https://lnkd.in/dD_y_TWd

“Can you make the logo bigger?” Every graphic designer’s favorite request🙄 It’s not always wrong. Making your logo visible is important. But an oversized logo can overshadow your ad’s message. To decide if your logo needs more space, consider your campaign objectives. → Are you driving conversions? → Building brand awareness? → Launching a new product? Each goal requires different priorities in your ad. Ask yourself:  𝗗𝗼𝗲𝘀 𝗮 𝗯𝗶𝗴𝗴𝗲𝗿 𝗹𝗼𝗴𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗺𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? If so, make it pop harder than a '60s rock band from Liverpool. Otherwise, let your key ad elements take the spotlight. What you choose to highlight matters. Ready to capture attention the right way? Here are 5 ways to guide your customers’ gaze👇 https://lnkd.in/dqchY-x5

After 25 years, PayPal moved away from its blue logo. This marks a new chapter for the digital payment platform.👇 Rebranding is always a risk. But PayPal made its choice: Sacrifice familiarity now for better positioning tomorrow. The updated identity is the work of Andrea A. Trabucco-Campos and his team at Pentagram. According to the studio, the rebrand “𝘴𝘪𝘨𝘯𝘢𝘭𝘴 𝘢 𝘯𝘦𝘸 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥: 𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘴𝘪𝘮𝘱𝘭𝘦𝘳, 𝘤𝘭𝘦𝘢𝘯𝘦𝘳, 𝘮𝘰𝘳𝘦 𝘮𝘰𝘥𝘦𝘳𝘯, 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘵𝘪𝘤." The new logo is a modern wordmark. Wordmark logos are easy to understand and remember. They also allow companies to integrate their logo seamlessly into messaging, making it easier to build stories around the brand. Brand stories aid brand recognition and recall. Both crucial to raising brand awareness. Leading to growth in the long run. There are no guarantees in branding. Whether this rebrand was the right move remains to be seen. But when done right, building a strong brand can yield massive benefits that drive long-term success. Learn how to build a powerful brand. Get our “𝗕𝘂𝗶𝗹𝗱 𝗮 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗕𝗿𝗮𝗻𝗱” eBook.👇 https://lnkd.in/e5eYQNbM

“We’re not simply adapting to the future… 𝘄𝗲 𝗮𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗶𝘁.” AI is no longer just a buzzword. It’s already changing the way we create and interact with content. 𝗔𝗻𝗱 𝗶𝘁’𝘀 𝗼𝗻𝗹𝘆 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴… At Neurons, we believe that the true power of AI lies in its ability to make a meaningful, positive impact on people’s lives. We understand that growth must be guided by responsible innovation. Because true innovation isn’t just about 𝘄𝗵𝗮𝘁 we build; It’s about 𝘄𝗵𝘆 we build it. We’re enabling people to make better decisions, by adding empathy and human insights to the creative process. Learn more about Neurons👇 https://lnkd.in/e7ubPGyw 

Here’s how Teads improves client KPIs (& seals new deals) with AI-optimized content 👇 “𝘕𝘦𝘶𝘳𝘰𝘯𝘴 𝘈𝘐 𝘨𝘪𝘷𝘦𝘴 𝘶𝘴 𝙩𝙝𝙚 𝙥𝙧𝙤𝙤𝙛 𝙬𝙚 𝙣𝙚𝙚𝙙 𝘵𝘰 𝘣𝘢𝘤𝘬 𝘶𝘱 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴." – Lara S. , Creative Strategist at Teads Teads is a media powerhouse, working with top agencies and brands to deliver premium advertising solutions. Their client needed to run a multi-channel campaign but had no time for new video production. With Neurons AI, Teads improved key client metrics just by running predictions and optimizing existing video assets based on AI analyses and recommendations. The campaign led to: 64% increase in brand awareness 47% higher brand linkage 29% higher ad recall "𝘞𝘪𝘵𝘩 𝘕𝘦𝘶𝘳𝘰𝘯𝘴 𝘈𝘐, 𝘸𝘦 𝘨𝘦𝘵 𝘵𝘰 𝘵𝘢𝘭𝘬 𝘣𝘪𝘨-𝘱𝘪𝘤𝘵𝘶𝘳𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘸𝘪𝘵𝘩 𝘤𝘭𝘪𝘦𝘯𝘵𝘴, 𝘸𝘩𝘪𝘤𝘩 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘦𝘭𝘱𝘴 𝙨𝙩𝙧𝙚𝙣𝙜𝙩𝙝𝙚𝙣 𝙩𝙝𝙤𝙨𝙚 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨 𝘢𝘯𝘥 𝙜𝙧𝙤𝙬 𝙩𝙝𝙚 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨," shared Simon Keller, Sales Director at Teads. Want to learn how they did it? Read the full story👇 https://lnkd.in/dWMkpUTh