We Are Era Nordics

🌟 Shoutout to Emma Rudja, our colleague of the month! 🌟 Emma consistently embodies our core values – Creativity, Commitment, and Belonging – in everything she does. Her passion and creativity shine through in every project and idea, and we're constantly amazed by the magic she creates. ✨ With her camera as an extension of herself, she captures those special moments that truly matter – creating work that touch not just us, but also our clients and partners. This month, we're celebrating Emma for all her incredible work and the impact she makes every day! 💫

🚀 Exciting news! 🚀 We’re expanding and looking for talented individuals to join our team. We’ve got 3 exciting new roles open:   - Sales Development Representative: Build relationships and drive new business opportunities. 🤝 ttps://https://lnkd.in/dZV99-bA   - Talent Sourcing Specialist: Find and engage the next wave of creative talent. https://lnkd.in/d62tMgxa 🌟   -Campaign Operations Lead: Oversee the execution of impactful campaigns with our amazing partners. 💘 https://lnkd.in/dP3sNg8z   #WeAreHiring #SalesDevelopment #TalentSourcing #CampaignOperations #CareerOpportunities

WE ARE ERA x Arla Foods: KESO® Crushed Case Study 💚 Our collaboration with Arla successfully elevated the KESO® Crushed brand through a strategic mix of influencers, user-generated content (UGC), and tailored storytelling. By tapping into pop culture through relevant influencers and popular formats, we ensured KESO® Crushed resonated with their target audiences. ⚡️   Key elements of the campaign included: • Influencer Partnerships: Leveraged the reach of artist Peg Parnevik to broaden audience engagement. • Strategic Storytelling: Featured on the "Ursäkta" podcast, fostering deeper connections with consumers. • User-Generated Content: Engaged UGC creators to drive authentic consumer interaction. • Cross-Platform Execution: Implemented an integrated campaign across podcasts, Instagram, and TikTok to maximize impact. Results:  ⁃ The campaign garnered over 3.2 million views across plattorms, showcasing the eftectiveness of integrating influencers and UGC creators. 📈 ⁃ 74% of the target audience indicated they would consider purchasing the product after being exposed to the campaign. 🤑 ⁃ Positive sentiment was high, with 69% of those exposed to the campaign expressing favorable views toward it. 🩷 • Increased brand engagement and awareness • Strengthened cultural relevance • Enhanced community connection and loyalty Interested in similar results for your brand? Let’s explore how we can work together. 🤝

Wether it was a viral pygmy hippo capturing the hearts of the people, a disappointing Apple event or a famous football player struggling to eat some hot wings, here are some of the things that happened in September. 1. Zlatan Ibrahimovic is the first guest on the 25th season premiere of the hit youtube series "Hot Ones" 2. Moo Deng, the viral pygmy from Thailand captures the heart of the people. 3. "Brat" artist Charli XCX kicks of her joint tour with fellow artist Troye Sivan featuring a few guest artists. 4. Youtube updates shorts with longer videos, creative Tools, and personalized a feed. 5. Beloved actor Dame Maggie Smith passes away. Famously known for her roles in Harry Potter and Downton Abbey. 6. Yearly Apple event is streamed and showcases the new iphone 16. 7. New Instagram update allows for public comments to be displayed for everyones stories. 8. Kendrick Lamar is announced as the official 2025, Superbowl performer. This is coming after the release of his hit diss single towards the Canadian artist Drake. #SeptemberWrapped

During Stockholm Media Week, our Creative Strategist, Betiel Haile, shared insights with Claes de Faire and Bodil Eriksson Torp on the evolving social media landscape. She discussed: Mindful scrolling: As users seek balance, the demand for intentional, value-driven content grows. Niche platforms: Interest-based communities are rising, challenging major platforms. Global influences: International trends and creators are reshaping local markets. The takeaway? Advertisers must deliver culturally relevant content and connect with micro-communities to build authentic relationships.

This month, we want to highlight Maya Sjögren for her consistently positive energy and presence on our team!   We truly admire her commitment, which serves as an inspiration to all of us. Through her fantastic work, she has built valuable relationships and secured meetings with major clients and brands. No matter the challenges she faces, she approaches them with full focus and a determination to succeed. Maya is an invaluable part of the team and We Are Era!   Thank you, Maya, for your amazing work and your dedication to fostering a workplace where we can all thrive, develop, and enjoy a truly warm and fun environment! ✨

Elevate your brand’s message with humor by collaborating with our top talent, Diyari Mahmoud. Diyari leads Swedish comedy with viral sketches that engage millions. 🌟 🏅 Award-Winning Influence: Honored with a Big Influencer Prize nomination and listed on Medieakademin's Most Influential People for 4 consecutive years. 💭 Authentic Storytelling: Diyari creates narratives that resonate with a diverse audience, enhancing brand recognition and loyalty. 🙋♂️ Beloved Characters: His iconic characters, Bosse, Baba, and Anders, use humor to explore cultural stereotypes in a relatable manner. 👨🎨 Creative Freedom: His posts deliver impressive engagement and reach, especially when given creative freedom. 🫂 Values of Equality & Inclusion: Diyari’s content reflects his Swedish and Middle Eastern heritage, reaching and impacting unique target groups. For collaboration inquiries reach out to Josefin Skoghag

While you know him as ”Cucumber boy”, we already knew him as ”Kimchi boy”. 🥒  Here’s there latest tiktok trend that had Icelands grocery store run out of cucumbers in stock.  Perhaps a snack inspo for tonight? 🤭

"Television reinvented" - YouTube's CEO, Neal Mohan 📺 YouTube has officially become the leading streaming service on U.S. televisions, surpassing Netflix and Disney+. 📈 With a 9.9% market share as of June, YouTube’s success highlights the power of user-generated content in today’s media landscape. Swipe to read more ➡️

We Are Era is thrilled to announce that we are once again partnering with Mauri Hermundsson as his exclusive sales partner for his new channel, "Mauri". 🎉 The newly launched channel goes beyond food culture and is a space where Mauri creates and shares what he finds enjoyable, yet with the same inclusive and humorous tone as before.  ✨ This partnership marks another exciting chapter as we collaborate to bring more of Mauri’s unique and entertaining content to a wider audience. The channel is already booked with collaborations for the entire year. 🙌 Read about it here: https://lnkd.in/gjk9Vi8P