WAW CPH

A promise made is promise to keep. 🤓 And at MeasureCamp Malmö on Saturday I promised to invite anyone who felt like it for a "Less Beta Session" of my session "Out of the Rabbit Hole and into the fire - Actually Analyzing Analytics" on February 4 at 16:00. And here it is. A session built on the slides below, but being feedbacked, optimized and taken further until February 4th. Good people like Peter Meyer, Lukáš Čech, Stefania Olafsdottir, Lotta Holm, Karoliina "Liina" K., Michał Skarżyński, Marin R., Jessica Loveng, Priscilla O., Emelie Persson, Galina Shahova and many many more were there and I hope they will cheer or even join you and me for what is now: “The "Audi Framework" Your Path to Data-driven Recommendations” So if you think it's about time you also started diving into how you come from data to actual recommendation and start coming up with those pesky insights we keep searching for... THIS might be the path you've been looking for. 😃 We'll cover tactical segmentation, the four dimensions of analysis and the Audi framework and much more... in 25 minutes. All very operational, very practial... and hopefully very accessible. 🚀 It's fast, it's free and you can sign up right here or use the QR code in the slidedeck 😍 https://shorturl.at/8BnKd ❤️ And if you just want more Steen here and now, sign up for my newsletter or follow me here > Steen.

🎁 A last minute Christmas wish? 🎅 Please help Frederic Serval and me get on the program for SXSW London. Our session will explore the challenges and decisions we face today around the complex relationship between people, data, ethics and AI. Live and interactive with the audience through the framework of a board game. Sounds fun right? 😊 How to support our adventure?  1. Follow the link - https://lnkd.in/dSh4p3uC 2. “Register” your email and create a profile. 3. Search for “the impossible” 4. Vote for session 5. 😊😊😊💖💖😊 Thanks for your support and time. 🙏 Get the full explanation here.  https://lnkd.in/dh8TkJ36 Follow Steen and Frederic for more updates on SXSW session and other news around data ethics, analytics, digital and board games. ----------- P.s. The reason you have been tagged in the post is that you are overlapping contacts of both me and Frederic - and hence I hoped for an increased support for our session💖 Please forgive the tagging and ignore the post, if this was a wrong assumption. 🙏

Hvad gør vi når 30% af vores brugere ikke vil dele data med os? Og de brugere der siger ja til cookies og tracking - repræsenterer de alle brugere? Hvilken betydning får det for vores A/B test? Bliver det problem bare værre? Steen Rasmussen fra IIH Nordic har et bud på en løsning. Og jeg indrømmer det ikke er hvad jeg havde forventet. Lyt selv med i podcasten CRO & Kaffe, hvor jeg taler med Steen om netop de udfordringer. Spoiler alert: "Alting mandler i Californien" - fjollet? Ja, men det giver mening. https://lnkd.in/ejct4DK8 #CRO #podcast #experimentation #analytics #konverteringsoptimering

Analytics top people? Need some great people and new faces to follow for digital analytics and CRO? Then you'll hopefully enjoy the Fabulous 15, our speakers from Web Analytics Wednesday last week in Copenhagen. Frederik Werner Michael Aagaard Michael Pirker Iain Murphy Danielle Verniece Duncan Tommi Palasvirta Nikola Krunic Jomar Reyes Steen Rasmussen Mads-Emil Sýkora Larsen Matthew Brandt Robert Alexander Johnson Katrine Naustdal Tiffany J.D Chrilles Wybrandt Hope to see you in Copenhagen for our next edition on April 30. Link to Free ticket in comments, we are still working on the program. Interested partners and sponsors should reach out to Jomar to hear more.

Good question from Steen. What do you skip? Remember next WAW Cph on April 30, 2025.

So what can get 150 analytics nerds to spend 6 hours in an auditorium on a Wednesday evening? Well it certainly wasn’t #GoogleAnalytics Beause for the first time in 17 years WAW CPH did not have a session on GA. It wasn’t planned or on purpose, it just happened because GA just wasn’t that interesting or relevant to talk about right now in digital analytics. Great platform, but it just wasn’t that important. 🤷♂️ Instead we talked about generative AI, Serverside tracking (not gtm), interaction tracking and CDP’s But what the we talked most about during the event was the art of being an analyst and how data can be used to improve, make decisions and hopefully avoid disappointments. Thanks to Frederik Werner, Michael Aagaard, Iain Murphy, Mads-Emil Sýkora Larsen, Michael Pirker, Danielle Verniece Duncan, Robert Alexander Johnson, Tiffany J.D, Katrine Naustdal, Chrilles Wybrandt, Nikola Krunic and Matthew Brandt. You were all freaking awesome… and I am so greatful you stepped up. I learned a lot 👏🤓 But my personal special shout-out goes to… Tommi Palasvirta for having the curage to step out of the developers comfort zone and taking the stage and sharing his knowlegde for the first time. Kudos Tommi. 🤜🏻🤛 you rocked 🤘🎸 Naturally also a huge thanks to JENTIS, Lytics and bmetric for helping us pulling it off once again and of course the combined power of IIH Nordic and Brand Leadership Community and Jomar Reyes for making it happen again 🙏 Get your FREE ticket for next time here… it’s on April 30 https://lnkd.in/dxgY-zkj _______ ❤️ If you want to get more actual reflections and tuff facts simply follow me (Steen) to stay on top of #digitalanalytics #datastorytelling #ai and maybe even a little about #webanalytics Or simply sign up for my newsletter - if you just want "my highlights" here ➡️ https://lnkd.in/dHSiyg4h

If you're in Copenhagen on 25/9/24, here's your chance to hear JENTIS CTO, Michael Pirker talk about data loss and marketing performance at the estimable Brandleadership Community Web Analytics Wednesday, from 15:00 CEST. => https://lnkd.in/eYm2TjM6 #WebAnalytics #PerformanceMarketing #ServerSide

Serving logo-soup on September 25. Once again Steen and Jomar have pulled strings to bring together a wonderful selection of brands and brains to deliver their thoughts and insights across the world of analytics, data and digital business. So want to be updated? Well join us and Michael Aagaard for the second coming of WAW 2024. Yes, it's still free. But we have less than 100 seats left. Get yours here... https://lnkd.in/da746TwV

WAW and more… Get ready to be part of the fun with Doug Hall, Fabrizio Bianchi, Olga Safonova ✨, Héctor P. Martínez and Johan Strand Copenhagen April 24 👏