REF

Workplace wellbeing is no longer a "nice-to-have" but an essential component of a thriving, productive organization. By focusing on three core pillars, businesses can create a more resilient and engaged workforce. 🙌 Explore REF Expert Insights, a space where global experts share knowledge with our community in topics of relevance to personal, professional and business evolution. More about us: https://ref.global

Setting a vision for your company is just the first step. The real challenge lies in effectively translating that vision to all your team members and, more importantly, getting them to internalize it and operate in alignment with it. Here are three tips to help your employees see the bigger picture: ⚫ Simplify the vision into actionable steps. ⚫ Communicate the vision consistently and transparently. ⚫ Involve your team by encouraging innovation within the company’s vision framework. Each REF Forum it’s a monthly space where you and your peers come together, and share challenging situations. Guided by a certified REF Forum Leader, you’ll experience deep, thoughtful discussions in a safe and confidential environment—where trust and transparency are paramount. Learn more about: https://ref.global

Our REF Quito community had the pleasure of speaking with Pepe Cafferata, Senior Partner of QuantumBlack, AI by McKinsey for Latin America, who shared his extensive experience and a clear roadmap for integrating AI into our strategies. From differentiation to competitive advantage, productivity, and the personalization of the customer journey, Pepe showed us how AI can have a significant impact on our businesses. We extend our gratitude to our REF Quito Partner, Santiago Hidalgo, for organizing this event, and to Carlos Enrique Buitrago and Rafael Espinoza, McKinsey & Company Partners in Ecuador, for their ongoing support of REF and for continuously delivering high-value content to our Members.

The shift toward becoming a data-driven organization is widely recognized as a key factor for success. However, it’s not just about adopting new technologies or systems. Here are 3 cultural changes that can bring your company closer to becoming truly data-driven: 🚀Promote data literacy at all levels 🚀Reward data-driven decision-making 🚀Encourage collaboration and data sharing across departments REF Forums have educational components that are update doses with Experts on topics of interest for Business Leaders. More about: https://ref.global/

How often do you create key moments with your team? Whether it's a one-on-one feedback session, group brainstorming, or celebrating an achievement, creating these key moments with regularity, high quality, and a clear desired outcome can elevate your team to their highest potential. As a leader, you have a relentless instinct to evolve to step out of your comfort zone. There are other leaders, like you who you can rely on because of their values, their capabilities, or because they already faced similar situations. Join our Global Community of +2.5k Business Leaders: https://ref.global/

Our REF Indiana Members gathered for the Strategies for Success (SFS) event, an annual workshop conducted across all our Forums worldwide. This year, the SFS is inspired by Chip Conley’s bestselling book Wisdom at Work, and our Members will explore key concepts such as: ⚫ Harvesting your wisdom ⚫ Cultivating a growth mindset ⚫ Navigating transitions ⚫ Sharing wisdom across generations ⚫ Applying theory in practice A big shoutout to Bill McDonough and Craig Sroda, REF Indiana Partners, and Forum Leaders Clifford Clarke, John Rooney, Bob Besse, and John Regan for their efforts in making this event a success. Discover REF: https://ref.global

Partner Testimonial: Alan Gegenschatz from Argentina 🇦🇷 We’re excited to share this heartfelt testimonial from our long-time Partner, Alan Gegenschatz. Thank you, Alan, for sharing your journey and reflecting on what REF has meant to you throughout 11 incredible years of growth and evolution together. Watch the video to hear Alan’s inspiring perspective! 🎥 More about us: https://lnkd.in/eBHea-HP #CollectiveIntelligence #PartnersMeeting #REFmiami2024 #30yearsEvolvingTogether

🎉REF Guayaquil: 20 Years Evolving Together🎉 Congratulations to REF Partner Rodolfo A. Baquerizo, and the entire team for two decades of building a vibrant community of over 150 business leaders in Guayaquil. One of REF Guayaquil's most cherished traditions is the annual REF Gala, where unforgettable moments are shared, and funds are raised for causes close to our hearts.❤️ This year, we proudly raised over $80,000 for "Fundación FASINARM", providing more than 200 scholarships for children with special needs, ensuring they receive the support for a well-rounded education. When the REF community unites, great things happen. Here's to continued success for REF in Guayaquil!🚀

🎉 Exciting News from REF Spain! 🎉 On September 17th, we hosted the REF All Members Meeting 2024, where technology took center stage as we explored how it will transform our lives in the near future. The day was packed with inspiring ideas, cutting-edge advancements, and conversations that left us all ready to embrace what’s coming. 💡 We had the privilege of hearing from Carlo van de Weijer, a visionary in the field of mobility, who enlightened us about the evolving landscape of urban transportation. His insights challenged us to rethink our approach to urban design and mobility, emphasizing that the future is not just about the technology we adopt but how we integrate these advancements into our daily lives. 🍃 A special thank you to our sponsor, emovili, for their invaluable expertise in this area. Their commitment to innovative mobility solutions helps us pave the way for smarter, more connected urban environments. With their support, we can continue to explore and implement ideas that will shape the cities of tomorrow. Huge thanks to our community for the energy and engagement throughout the day, and a special shoutout to our amazing speakers: Carlo van de Weijer – Global tech advisor Gonzalo Ortiz – Director of Singularity University, Javier Ramirez Sabau – Founder & Partner, Longevity Ecosystems. The event would not have been possible without our incredible sponsors: emovili, Mahou San Miguel, Grupo Talentum Servicios Integrales and La Nave. Kudos to our team in Madrid Andres Aramburu Graña, Jorge Vilches, Jose Antonio Prado 🚀 The future looks bright, and we can’t wait to continue building it together 🙌

These challenging times require organizations to be versatile and adaptable to maintain their brands amid consumer uncertainty. “The Rise of Hedgefox Brands” suggests using neuroscience to combine the strength of a specialized strategy ("hedgehog") with the innovation of a generalized strategy ("fox"), helping brands connect more effectively with buyers by understanding their choices. Shoutout to AJ Fernández, REF Member and Founding Member of the Neuromarketing Science and Business Association, for this remarkable contribution to the industry of Neuromarketing 🧠 .