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1. Because we saw (data/feedback)
2. We expect that (change) will cause (impact)
3. We’ll measure this using (data metric)		Low - High 1-5Low - High 1-5Low - High 1-5
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Status (i.e. Idea, In-Progress, Complete)
NameInputsOutput (i.e. Increase Customers, ARPU, Churn)Expected OutputImpactConfidenceEaseICEOwnerTimingCost
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IdeaUser Onboarding EmailsBecause we noticed that the majority of our new free trial signups don't come back after the first visit, we expect that using user onboarding emails will help bring more new users back into the product. We'll measure this by monitoring the numbers of users that come back at least twice in the first 5 days after signing up.Increase Customers2% Uplift on free-to-paid conversion rate53311WesQ2 2019500
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