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Boosting B2B sales during the holidays can be tricky, but it's also a perfect chance to benefit from the holiday spirit 🎄 Here are 5 Effective Ways to Boost Sales and Increase Profits during the New Year's holiday season: https://lnkd.in/dV2kcTXb #sales #salesandmarketing #strategicmarketing #b2bsales

The most effective digital channels to reach your target audience It takes about 5-8 touchpoints before making a purchase. This requires more than just one or two digital channels. The most effective channels for reaching a specific target group are: 1. search engine marketing and optimization; 2. pay-per-click; 3. social media. - In terms of reaching a specific target audience, search engine marketing and optimization, pay per click and social media are the most effective digital strategies and channels. - In terms of search engine marketing, don't underestimate the importance of a Google My Business profile. Reviews on Google are ten times more valuable than gold. As for SEO, be careful about using artificial intelligence-generated content on your website. AI can help you start writing, but the real content and expertise has to come from you, and it has to be unique. - To be competitive in pay-per-click advertising - especially if you're up against the big players in the industry - requires constant management and maintenance. Competition is often budget-driven, but even if you can't spend as much as your competitors, you can still find and fill gaps in their strategy. For example, some larger companies pause displaying ads on weekends or holidays, allowing smaller companies to rack up clicks on those days. Thus, even with a small budget, small and medium-sized businesses can effectively promote themselves in the B2B sphere. The main thing to remember is that your customers are people too, and the most important part of your marketing strategy is not to forget about your unique experience and to personalize your approach to your customers as much as possible.  Read more: https://lnkd.in/euecsekW #restaffy #b2b #businessstrategy #marketingstrategy

5 tips for your B2B marketing strategy that will help you beat the competition 1. Invest in branding Not just your logo, website and promotional materials, although each of these tools plays an important role. Invest in brand recognition. Make sure your brand is present wherever your consumers are. This is a daunting task for many SMBs who want to see a measurable ROI for every dollar spent. Outside of metrics like reach and impression, it's hard to measure the return on brand awareness initiatives, but if you're not in the spotlight, you're not on top of the game. Remember, a user makes 5-8 points of contact before making a purchase! 2. Communicate your mission end-to-end Clearly articulate your mission, vision and core values. What is important to your business? What social issues matter to you? Not only will this give decision makers something they can connect with on an emotional level, but it will help you attract your ideal customer and even increase employee loyalty. 3. Hard sales are dead Decision makers get sold to all day long. They receive numerous cold emails daily, offering various services - only a few of which are beneficial to them. They usually don't pay any attention to this. Such emails are marked as unwanted and deleted. Your strategy MUST be highly personalized. Treat your customers like human beings, it's very simple. Decision makers can spot fake content a mile away, so take the time and put some effort into building a relationship with your customers. 4. Stories still sell If you can't tell it, you can't sell it. Answer these questions for yourself: what stories do you tell over and over again during the sales cycle? What questions do you get asked on a regular basis? What case studies do you regularly demonstrate? What results, features and benefits do you consistently emphasize? These are the stories you need to tell. The best platform for storytelling is video, of course, but stories also make great case studies, blogs, podcasts, emails and social content. Read the full article on our blog: https://lnkd.in/euecsekW #restaffy #b2b #marketing #businessstrategy #businessgrowth #clientacquisition #b2bsales #b2bmarketing

When you GO into a Global Market, the main thing to do is change your business plan to fit that specific market.   Сonsider some important things to get started like: socio-cultural traits, legal and regulatory rules, and general economic conditions. Evaluate the market's size and potential for growth 📈 Reflect on these questions: 🔸 Who is your target client in the new market? 🔸 How many potential clients are there? 🔸 How often do they need your product or service?   🔸 What are they currently using to meet their needs?  Answering this question will help you assess the market and find the most promising new markets to enter. To learn more insights for launching your business globally, read our article https://lnkd.in/edXzbNcM #globalconnectivity #businessanalysis #strategicplanning #insights #launch

Mapping and optimizing the B2B customer journey The B2B customer journey is often non-linear, so a map is critical to understanding how your potential customers arrive at the decision to buy. If you already have a CJM, don't be in a hurry to skip this post. The customer journey map is a living tool, it needs to be constantly updated and changed according to changes in the product or changes in your users. CJM will allow you to always have your finger on the pulse of your product, track and adapt to the slightest changes in the market. Here are some tips: 1. Segment customers by objectives There are many reasons that can drive a customer down the path to purchasing your products, but further segmenting your potential customers can help identify them. By grouping customers based on their intentions, you can create multiple customer routes to fulfill specific needs. 2. Understand how customers come to you The customer journey may start much earlier than you think: potential customers use search engines to find options for solutions. Adapting your product content, such as various articles, to these search queries will help attract the right audience to your content at the top of the "tunnel" and start the B2B customer journey. Once you understand their starting point, you can figure out how to lead them to the end point. 3. Track Conversions Data will help you best understand how customers arrive at the end point of their buying journey. Learning how customers find your content, interact with it, and move on to the next stage of the funnel will allow you to keep doing what works and abandon what doesn't. Plus, you'll be able to quickly identify problem areas where you're losing customers and provide more content and sales efforts to compensate. Read more about CJM and other business tools on our blog: https://lnkd.in/gtqESkqK #restaffy #cjm #b2b #acquisition #businessstratagy #businessgrowth #clientacquisition #b2bsales #b2bmarketing

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Technology to drive B2B customer engagement Artificial intelligence is not only a part of our daily lives, but also an essential resource for business owners. In this article, we'll discuss smart tools that use AI and machine learning to help businesses improve their customer acquisition and retention rates. Read more: https://lnkd.in/ghGfdyj8