Truffle DSP

⚛️ Wayne Tassie, Director of the EMEA Integrated Solutions Group, DoubleVerify on the participation of AI in advertising buying ⚛️ The truth is that AI is an old trusted friend within digital advertising, and should not be sending us into a collective state of hyper-consideration. It has underpinned product R&D for the last two decades and has been fundamental within programmatic interoperability, since its conception. Whilst AI in its most recent iteration, will increasingly remove the heavy lifting across programmatic trading and optimisation, there are always going to be elements that require human centricity and hands on interaction. #advertising #programmatic #rtb #publishers #advertisers #dsp #ssp #tradingdesk

📕 Data Mining 📕 Data Mining (data mining, data mining, data mining, or simply data mining) is a process used by companies to turn raw big data into useful information. Also used for this technology is the less popular term “knowledge discovery in data” or KDD #advertising #programmatic #rtb #publishers #advertisers #dsp #ssp #tradingdesk

📰 The Growth of Hybrid Video On Demand with FreeWheel 📰 As consumers' viewing habits shifted with the escalating costs of streaming video, publishers had to adjust to creating a new age of premium video, with ad-supported video on demand (AVOD) platforms growing to complement subscription video on demand (SVOD). This has resulted in a hybrid approach where the lines between SVOD and AVOD are blurring. HVOD or Hybrid video on demand describes video on demand platforms that have a mix of offers – usually including a discounted subscription tier that contains ad-supported content as well as paid/free offers, with/ without subscription fees. As subscription services move toward advertising options, premium video publishers must craft optimal viewer experiences across devices and content types. Our latest Video Marketplace Report (VMR) for the first half of 2023, explores the digital video advertising landscape for the US and EUR*, looking into audience viewing habits, current distribution of ad views by platform and devices, as well as updates on programmatic adoption. #advertising #programmatic #rtb #publishers #advertisers #dsp #ssp #tradingdesk

Despite what many see as a downturn in the publishing business, the industry as a whole continues to grow, with revenues expected to reach $27 billion by 2027. To ensure the sustainability of not only the entire industry, but also publishers in particular, you need to understand which monetization model is appropriate in your case. This is exactly what we will find out today. let's start 👉 https://bit.ly/46p0HZD #advertising #programmatic #rtb #publishers #advertisers #dsp #ssp #tradingdesk

⚛️ Thomas Dur elected as new Chairman of the IAB Europe Executive Committee ⚛️ Reflecting on the timing of his appointment, Thomas Duhr noted that the new Board’s mandate coincides with the final months of the current European Commission and first year of the incoming one.  “The digital advertising and marketing industry in Europe is entering a vital period. The importance of our industry for the European markets and society is steadily increasing. With this growth comes an ever-increasing responsibility”, said Duhr. “The role of IAB Europe, European national associations and corporate members is to build bridges between policy makers, civil society, science and our industry. It is about nothing less than securing and strengthening Europe‘s competitiveness in times of disruptive technological change. This is the only way to shape a successful future for generations to come.” #advertising #programmatic #rtb #publishers #advertisers #dsp #contextualtargeting