Woola

This year’s Sustainable Design Platinum winner (sponsored by UPM) is… Wool Gusset Envelope by Woola ! Wool Gusset Envelopes were designed to replace plastic bubble mailers, and they offer a sustainable way to ship products safely and deliver a message of sustainability with the parcel. They are made of a regenerative waste material, reusable and compostable. Woola have also launched a pilot circular program in Estonia to let people return the wool inlays to keep the valuable material in the loop! Well done Woola team! #pentawards #pentawards2024 #pentawardsgala #pentawardswinners #packagingdesign #galaceremony #packagingdesigner

❓ Sincere question for those who love wearing wristwatches: what watch brands do you think would be a good match for our Wool Boxes? Here’s the backstory: when you buy a new watch, it often comes in a box made of synthetic materials—things like foam, velour, or other plastics. While they might look nice, they’re not recyclable. And of course, fossil fuels are burned to make them. If you don't keep the box to store your watch, chances are you toss it out pretty quickly. It most likely then ends up sitting in a landfill, where it’ll take hundreds of years to break down. But what if designer watches came in boxes that were not only beautiful but made from sustainable materials? That’s where our Wool Box prototype comes in. You can still use it for storing your watch, or you can repurpose the wool layer and recycle the cardboard. Even if you do throw any part of it away, it’ll decompose much faster than plastic, leaving no microplastics behind. So, what do you think? Know any brands that would be a great fit? Tag them in the comments ⌚

🔥 Hot take: Jewellery boxes need a material revolution! 🔥 What if jewelry and watch boxes were made of sustainable materials instead of synthetic, impossible-to-recycle foam, velour, and other plastics? 🤔 At Woola, we asked the same question — We've designed something truly special: a Wool Box made from waste wool and FSC-certified recycled cardboard—a gorgeous and 100% petrochemical-free prototype! 🙌 Not only is it kind to the environment, but it’s also customizable to fit your products perfectly! Want to see how it all comes together? Check out our demo video: https://lnkd.in/dMepkpXB We're excited to bring you this sustainable alternative to traditional packaging. Let’s explore how we can customize it for your products! 💚 #SustainablePackaging

At Woola, we’ve been working on a new wool packaging concept that can be used to protect goods during shipping… Anyone want to guess what it is? 

Last week at LUXEPACK Monaco, I had the honor of accepting the Formes de Luxe award Woola received in the E-Commerce Packaging category. 🌍📦 This recognition validates we're doing something right on our mission to deliver innovative, sustainable packaging solutions that help businesses reduce their environmental impact. 🌱 Our Wool Envelope, made from waste wool, was designed not just to replace plastic but to reshape how we think about packaging in e-commerce. A big thank you to our partners, clients, and the entire Woola team for making this possible! 🙏 Stay tuned for more, as we continue to push boundaries in sustainable packaging.  #SustainablePackaging #Innovation #LuxePack

We have some news... instead of spamming you with several posts, we'll just sum it all up here: 1. The door to our HQ finally has a sign that makes it clear it's not a toilet. This is an important update as the guests of our neighbors have started to prefer our restrooms... We blame it on our excellent restroom candle selection. 2. Our Wool Envelope is a finalist of Formes de Luxe awards! 🎉 Winners will be announced on September 30 at LUXEPACK Monaco. 3. Woola is also a finalist at Luxury Innovation Summit & Awards. 🤞 Our CEO Anna-Liisa will pitch at the event in Geneva on October 1st. 4. Our Wool Gusset Envelope has been nominated for PENTAWARDS in the "Sustainable Design" category. 🙌 Results coming in on October 25th.

✨ We're live @ London Packaging Week today! Come say hi and check out our incredible wool packaging at E75! ☁

Probably for the first time ever: ☁ Wool packaging ☁ at London Packaging Week September 11-12 🤩 That’s right, the Woola gang and I are back on the road! Come see us at booth number E75. If you’re passionate about all things packaging or just love a good chat about innovative design and sustainable materials, let's connect! 💬 Drop me a message if you’re going to be there. If you’ve yet to sign up, you can get a free visitor pass via this link: https://lnkd.in/dTGUqgQD

"A cosy bubble wrap replacement" — Creative Boom has highlighted Woola as a 'sustainable favourite' from the PENTAWARDS 2024 shortlist. ✨ ☁ Read more: https://lnkd.in/gn8j-g8A

Not to brag, but even the President of Estonia stops to look at our packaging. 😎 Photo credit: Estonian Cleantech Association / Sunly